Charlotte Mckinsey Commercial

930 Words2 Pages
bulb-icon

Recommended: Sexual objectification of women

The Carl’s Jr. “All natural burger “featuring the beautiful model/actress Charlotte McKinney, was one of the most intriguing commercial for the 2015 Super bowl. The commercial started off with Charlotte walking through a farmer’s market outside, looking at the camera and then averting her gaze as she twirls her hair. Her voice over seductively says, “I love going all natural.” She has clearly caught the attention of the men at the market, as she walks by a man with a spray hose and he turns completely around himself to catch at look at McKinney, who appears as if she is fully naked, being covered this time by the spraying water from the hose. She catches another man’s attention and the next shot her bare back appears, with a piece of fruit …show more content…

Carl’s Jr. used a lot of pathos because they are targeting audience’s emotions especially men about middle aged, or even teenagers and older as well as women by using a popular actress/model Charlotte McKinney and she looks like she is naked to get some sort of reaction from men to actually make them want to pay attention to the commercial. There are no minorities represented in the foreground of this commercial. There is a strong target towards the male audience because they are showing a woman completely undressed. There is also a target towards women because they will want to be able to eat hamburgers yet still look like her, and have a body similar to hers. This commercial does not appeal to children because they are not concerned with the quality of their …show more content…

is a 100% all natural burger with no antibiotics, no added hormones and no steroids. The question being addressed in this commercial is whether or not the burgers at Carl’s Jr. are natural. Their response is to show a woman, Charlotte McKinney, naked or “all natural”, saying that their burgers are all natural with no added hormones, burgers are all-natural with no added hormones, no antibiotics and no steroids. There is not much of an argument to back up what is being stated other than McKinney shown as “all natural.” They are reducing argument to this model and oversimplifying it for the general, uneducated population. McKinney is also being strongly objectified for sex appeal. This commercial is effective because it grabs the reader’s attention and makes them watch the commercial and hear the message at the end. Of course, some people do not appreciate this commercial because of it use of Charlotte McKinney’s body and lack of minorities, but this not change the fact that it is an attention grabber. It sure the audience receives the

Show More
Related

  • Steretorical Analysis Of The Dick's Sporting Goods Commercial

    971 Words  | 2 Pages

    This is another commercial where we can directly see how the advertisers are overlooking gender stereotypes, by it being ranked number one it proves that when gender stereotypes and gender bias are not incorporated the advertisement becomes effective and

    Read More

  • A Rhetorical Analysis Of A Commercial Essay

    638 Words  | 2 Pages

    In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types

    Read More

  • Pepsi and Heineken Commercials: Promoting American Devotion and Compassion

    930 Words  | 2 Pages

    Try to visualize a slim blonde at the ripe age of nineteen coming in closer and closer on the television screen. She’s wearing a tube top and hip hugger jeans with a belly ring that reads “Pepsi.” She slowly spins around, grabs a can of Pepsi and drinks it in slow motion while her diamond bracelet glistens in the lights. The music stops. She turns to the camera, smiles, winks at you, and tells you to go out and try a nice cool refreshing can of Pepsi Cola. The next commercial to come on shows a man sitting down on the couch with his girlfriend s...

    Read More

  • Killer at Large: Childhood Obesity in America

    1356 Words  | 3 Pages

    Sutherland, Lisa., MacKenzie, Todd., Purvis, Lisa., Dalton, Madeline. “Research shows that food and beverage product placements in movies may be a potent source of advertising to children.” Hood Center of Children and Families. Retrieved April 22, 2014. (http://hoodcenter.dartmouth.edu/FoodProductPlacement.html)

    Read More

  • Analyzing Newcastle Brown Ale's 2015 Super Bowl Ad

    751 Words  | 2 Pages

    This commercial uses several of the qualities of modern advertisement outlined by James B. Twitchell (1996). The most obvious quality that is employed by this advertisement is the use of the profane. The advertisement not only includes actually profanity with Aubrey cursing and calling out the marketing developers on their questionable choices, it also uses profane humor by poking fun at itself and the idea of a marketing conglomerate throughout the entire commercial. The use of profane

    Read More

  • Chik-Fil An Argumentative Essay

    447 Words  | 1 Pages

    Each time I drive on the freeway and see the advertising billboard for the “Chik-Fil-A” Restaurant, I smile. The billboard features cows in trying to convince a public to eat more chicken in many different ways. The billboard gets my attention due to its comical, but cleaver simplicity. This ad is one of the series of this restaurant advertising campaign. Most American public easily recognizes this campaign. This particular ad of three cows are holding a protest poster with hand written message saying to “EAT MOR CHIKIN” is clearly a promotion for the well known “Chik-Fil A” restaurant serving mostly chicken meals.

    Read More

  • A Rhetorical Analysis Of The Pepsico Campaign

    539 Words  | 2 Pages

    This company has made a grave mistake by releasing this commercial that will take some time to come back from, if ever. The communication of this ad should have clearly been thought out more. Clearly, using a white celebrity such as Kendall Jenner was not a good idea. Through -out the entire advertisement, it demonstrated the beauty and skill sets. Instead of using a white person to be the main source of the commercial, it would have been more received if using someone that clearly understood and made it clear what the black lives matter movement was all about. Being the CEO of the company, if trying to make a statement with so much controversy today, I would have made a team of different ethnic groups and joined together with ideas from each to make a great and a meaningful advertisement that would unite

    Read More

  • A Rhetorical Analysis Of Burgers

    900 Words  | 2 Pages

    However, if we go into detail, they are trying to make the consumer focus on the burger. They put a simple brown background and the model is wearing a black dress, this is done intentionally. Not using any bright colors to draw all the attention on the burger. The dominant element most of the times will be the product that they want to sell, in this case, it is the burger. The best ads will always focus on the product making it easier for the consumer to know what they are offering. However, there is a controversial meaning behind these ads, people say they sell a fake image of what women should look like. Of course, sure supermodels do not eat a burger that thick on a weekly basis or any kind of hamburger. In fact, Victoria secret models must follow a strict diet and workout routine before the grand show. Women are free to look and eat whatever they want without having the pressure of ads telling people what beauty looks like. Thanks to campaigns such as “love your body” by Dove and many other campaigns, sexist ads have decreased during the last couple years, compared to the 70s when companies like Playboy would sell millions on ads like

    Read More

  • The Impact Of Sexualization And Objectification Of Women

    1447 Words  | 3 Pages

    The product featured in this add is a pill shaped blue tooth speaker, it does not have gender restrictions socially or functionally, and yet, the company only really targets straight males. They have excluded large pieces of society, and though it may have sold well among the targeted demographic, they missed the rest of the populace. The song they associated their ad with is widely known for is dehumanizing and objectifications of women, and regardless, they still decided to use it, and faced very little criticism about it. Other media or companies may have seen the lack of reaction to the ad and possibly attempted very similar publicity which further ads to the already over whelming about of sexualization in media. When companies continue to do that, they tell the people that take in the media that this is okay, that it is normal to treat women like objects. Media is so accessible and constant that these floods of images and messages are constantly being thrown at people, and it only takes so long before they may apart to believe

    Read More

  • The Dodge Ram Trucks Commercial 'Farmer'

    672 Words  | 2 Pages

    The famous commercial ‘Farmer’, is simply a powerful, moving ad and considered one of the most memorable commercials from the Super Bowl in 2013. This well-known commercial is a simple slide show, consisting of photographs accompanied by

    Read More

  • Mens Men And Women's Women By Steve Craig

    1526 Words  | 4 Pages

    Common sense seems to dictate that commercials just advertise products. But in reality, advertising is a multi-headed beast that targets specific genders, races, ages, etc. In “Men’s Men & Women’s Women”, author Steve Craig focuses on one head of the beast: gender. Craig suggests that, “Advertisers . . . portray different images to men and women in order to exploit the different deep seated motivations and anxieties connected to gender identity.” In other words, advertisers manipulate consumers’ fantasies to sell their product. In this essay, I will be analyzing four different commercials that focuses on appealing to specific genders.

    Read More

  • Childhood Obesity: Fast Food Companies Are To Blame

    904 Words  | 2 Pages

    Commercials make the viewer think about the product being advertised. Because of the amount of television children watch throughout the week, it allows the children to be exposed to the information over and over again. Per year, children are known to view thousands of fast food commercials. On a daily basis, a teen will usually view five advertisements and a child aged six to eleven will see around four advertisements (Burger Battles 4). Businesses use this strategy to “speak directly to children” (Ruskin 3). Although the big businesses in the fast ...

    Read More

  • Racism In Advertising Essay

    1033 Words  | 3 Pages

    Most of the time, when an advertisement is made to be racist on purpose, it is done so for the sake of humor. However, to the people that are affected by racial discrimination, it remains incredibly hard to view these advertisements in a humorous way. A source from Desginmatic.com says, “The idea that racism in advertising can be of good may be laughable. However, there’s a major difference between the multicultural marketing practices of the 1920s and today’s racial stereotyping in advertising” (desginmantic.com). This is basically saying that although today’s advertisers believe that we still live in a culture in which advertisements like these are actually acceptable and humorous, they need to realize that we do not and that these advertisements are not only unamusing, but they are extremely insulting as well. The effects of racism are often one

    Read More

  • Sexual Dancers, Slang, and Cheap Junk Food

    1564 Words  | 4 Pages

    ...g junk food with dancing women is inappropriate enough, and advertising a kids’ meal in a sexist manner that evokes sexual behavior is the main reason this commercial was banned, yet it is still available for view by anyone on the internet. Although inappropriate, this commercial says a lot about how society views women as objects, by overturning the image of a children’s cartoon.

    Read More

  • Offensive and Misleading Television Commercials

    773 Words  | 2 Pages

    Commercials, the reason they pop up are for us to take breaks, catch our attention, and bribe us. They can be irritating, misleading, racist, etc. Personally I learned to never trust what anyone says on the commercial anymore. For the Slap Chop which I believe I have been scammed out of, if a product like that catches my eye, I will be sure to check out reviews and such before making a haste decision to buy. As for racist commercials it’s best there be people who will look through them thoroughly before approving, because once it airs there will be much hate and loss of respect from the audience. Irritating commercials, on the other hand, will just air anyway, but changing the channel will definitely solve that problem.

    Read More

More about Charlotte Mckinsey Commercial

Open Document