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Developing Marketing Strategies and Plans
Poland pestle analysis
Developing Marketing Strategies and Plans
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The impact of marketing environment on Center Parcs UK can be described through PESTLE analysis and SWOT analysis. PESTLE analysis indicates some important external factors that are- political factors, economic factors, social factors, technological factors, legal factors, environmental factors. Political Factors: Global free trade policy and Political stability in the developed countries facilitates Center Parcs UK. But if there is any political instability in the developed countries, Center Parcs UK will face a lot of threats and complications for its business. Economic Factors: Rapid economic growth in the developing countries, Economic stability in the developed countries facilitates Center Parcs UK. On the other hand, increasing exchange …show more content…
These factors are- services with new features, use of the unique technology for cmpaign. On the other hand, the following technological factors have negative impact on the business performance of Center Parcs UK all over the world. These factors are- Available duplicate food services of the competitors, using advanced technology of the competitors. Legal Factors: The following legal factors may act as the opportunity for the business performance of Center Parcs UK. These factors are- increasing tourists’ safety acts, increasing privacy related acts. On the other hand, the following legal factors may act as the threat for the business performance of Center Parcs UK. These factors are- consumer rights protection acts, increasing adulteration related acts may work as a challenging issue for the business performance of Center Parcs UK. Environmental Factors: Center Parcs UK has already taken steps to reduce air and water pollution and also taken steps to recycle its used or unusable products as well as wastes disposal with a considerate mindset. But the issues like earthquake, tidal wave, cyclone etc. due to global warming can affect the supply chain of the Center Parcs UK (Documents
Implementing factors provides an overall corporate strategy meaning, helping an organisation strive towards achieving company goals (Thomas, 2013). To develop new strategies, market research would have to be carried out both from primary and secondary sources about what consumers would favour in terms of product and service provision (Ebert, Griffin, 2011). Therefore, a market orientated culture is integrated in businesses to focus solely on customers opinions of their products and services to gain a competitive advantage( Slater and Narve, 1995).Market orientation has a direct correlation with improving performances of companies, due to a central role of customers, helping develop existing strategies (Slater and Narve, 1995). Furthermore, demographic and geographic variables could help businesses decide which area is a priority to co...
Coles is a large Australian supermarket with many extents of the company. Due to it being such a sizable corporation, the environmental and sustainability problems that come with it can be difficult to manage efficiently. The information that Coles has released demonstrates that they are putting in substantial efforts to try to manage their sustainability and environmental state, but is it as much as they can do? Following is an analysing of Coles’ environmental and sustainability information, which will look into energy, water, waste, products, pollution, transport, education and training, and packaging.
However, it should be noted that boosting the economy of their host countries is not the TNCs’ primary objective, but a benefit brought about by...
Canadian marketers must be sensitive to, and accommodate, several differences surrounding global marketing. By observing the PEST-C variables, international businesses are able to make smarter choices in their global marketing decisions. PEST-C is a common acronym for political (law), economic, societal, technological, and cultural (attributes that must be thoroughly understood and analyzed in order to succeed in the international marketplace).
Reflecting on the comments about the PEST analysis content I acknowledge the fact that it was ‘’fairly speculative’’ (Irene, 2015). The points for Economic, sociocultural and technological factors needed more depth which Irene said I totally agree, I should’ve talked about each factor in-depth and how it influences Zara. For instance, an economic factor such as interest rate I could’ve discussed how the changes in interest rate will influence Zara and its customer. If interest rates stay low it will affect savers and borrowers. Low interest rate will encourage more people to borrow and spend, which means an increase in demand which is good for Zara and the economy because Zara will have more customers spending in stores and online. Zara will have higher revenue due to customers spending more. However, this could increase prices and inflation rate.
Paul McGinnis, Hudson fish, Fergus McMaster and Arthur Baird laid the foundation of Qantas on 16th November 1920 in Winton, Queensland in the name of Queensland and Northern services limited. The Qantas Empire Airlines known more commonly as QEA limited was found in the year 1934 by Qantas. It was the first ever Australian national airline.The international flights started in the year 1935. The flight service was further extended to Singapore from Darwin in 1947. Further the year 1958 saw the airlines extending its services from Australia to London through Asia and Middle East. It then started operating flights in big numbers from various airports, Singapore, Auckland, Brisbane, Los Angeles and Heathrow airport in London being the prominent ones. In the present day Qantas has its name among the most profitable airlines of the
Technological change, change in economic climate, natural occurrences and such-like are matters that concern the macro-environment of a business. These external, uncontrollable, influences can and will impact hugely on the success or failure of a business. One of the tools that are applicable in considering these factors is PESTLE. Political; Environmental; Social; Technological; Legal and Economic considerations will need to be engaged in order to prepare the business for macro-environmental influences. For this reason, PESTLE will be the most appropriate tool to use to identify and outline the main macro-environmental factors that may affect my business.
keep the locals as a work force. The introduction of disease in the tropics made these areas
Environmental – External environmental factors are forces or trends that can affect a business whether it is an opportunity, threat, or constraint. They can be divided into three interrelated subcategories of remote, industry, and operating environments. The remote environment includes factors beyond a company’s operating situation such as the economic, social, political, technological, and ecological factors. The industry environment includes factors that have more of a direct influence on a company’s business such as entry barriers, competitor rivalry, the availability of substitutes, and the bargaining power of buyers and suppliers.
The last dimension discussed is the environment. The scores for environment are quite close and even exceed that of other sustainable businesses. Jury (2015) indicated that Michaels Stores Inc. is an arts and crafts store, most of their products are made from paper and there might be other products that contain substances that will be harmful to the people if not properly disposed. Therefore there is a facility where products from paper and cardboard are disposed of properly. Also there is a company that comes in to take away harmful chemicals and dispose of them accordingly.
In this case there has been a recognition of a trend, which is the trend of people going to theme parks during the weekends for entertainment of them as well as their children. Also here is an existing need for entertainment of this kind. Therefore, an opportunity exists in the European market that Euro Disney could have taken advantage of. However, their failure to pick up signals from the macro environment and microenvironment as well as to position their product accordingly, had negative effects on their operations. A further analysis of their macro and micro environment highlights their malfunction.
(IMF's World Economic Outlook, 1998). I will be discussing
The barriers of entry that could possibly affect the market in which my event planning business operates is brand loyalty and economies of scale.
Marketing strategy is deeply affected by political trends. Issues like new laws, regulations, change in foreign policies etc brings change to t he bus...
For a marketing orientated business, the findings from any research will be put to use primarily to aid the business in satisfying the needs and wants of its customers; this type of business has become more popular since 1970, where prior to this business’ were production orientated (until the 1950’s) where the business was concerned with improving its distribution methods, and product orientated (until the 1960’s) where the business’ main concern was the product rather than the satisfaction of the customer. The idea of a marketing orientated business has been explored by Fahy and Jobber (2012) who concurred that a market orientated business is one that considers its customers and the external environment to be an intricate part of the business; This type of business will explore the different aspects of the external environment, and take from its observations ways in which it can continue to trade in an effective, profitable way. A marketing orientated business will also use its findings to help it take advantage of any opportunities in a market and to lessen any threats that could arise.... ... middle of paper ... ... 4th Ed. -.