Celebrity V. Fullback Steak House Summary

3200 Words7 Pages

To: Supervising Attorney From: Kayleigh Burden Re: Celebrity v. Fullback Steakhouses, Inc.; Misappropriation of likeness Date: November 17, 2014 Questions Presented Under N.Y. Civ. Rights Law §§ 50, 51, would Fullback Steakhouses, Inc. be liable for violating Suzie Celebrity’s right of privacy for misappropriating her likeness using her picture or voice by airing a television commercial presenting a female-looking robot that features similar physical build, hair, fashion, and voice as Suzie Celebrity? Brief Answer Probably no. BRIEF RATIONALE/FACTS/CONCISE RULE (NO CITATION) Statement of Facts Our client, Fullback Steakhouses, Inc., is seeking advice whether Celebrity can successfully sue Fullback over the use of her picture or voice in its commercial. Fullback aired the commercial once to advertise their new chain of sports bars and would like to do so again to attract football fans to their chain. Suzie Celebrity is a well-known socialite in New York City. Her signature look is blonde hair, large sunglasses, stiletto heels, and she is always …show more content…

Although there is no binding authority regarding voice under SEC 51, there are several cases that discuss the right to protect voice as a right to publicity. MIDLER V. FORD MOCO is one of the earliest cases dealing with sound-alikes. Bette Midler, a nationally known singer and actress, was approached by Ford Motor Company in hopes that she would agree to sing her song “Do You Want to Dance” from her 1973 album “The Divine Miss M” in a commercial that was presented by Young & Rubicam, Ford’s advertising agency, as one of many commercials in what they called the “Yuppie Campaign” advertising for Ford’s new Lincoln Mercury. The idea of the campaign was to attract yuppies by playing different popular songs from the 1970’s in each commercial. Young and Rubicam wanted to acquire the original singers to sing the songs they had

More about Celebrity V. Fullback Steak House Summary

Open Document