Case Study Red Bull

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Red bull
Introduction:

Red bull is a known worldwide brand that offers power drinks to the mass market. Worldwide corporations, such as Red bull, have to enhance their image, products and decisions to remain in a good position in the market. However, Red bull’s products may contain a high amount of caffeine that can negatively affect the human heart leading to serious issues reaching to major heart attack. Also causing obesity due to the amount of sugar it has. However, the side effects most people are aware of are insomnia and nervous breakdown.
Management information system contains of three resources, which are people, information and technology. This helps the company stay up to date with all the changes in the market; it also helps them …show more content…

To relate, in our case, red bull is targeting a few selected people (young people) and offering different product. Red bull strategy is to focus and differentiate product within its market. By doing so, red bull won’t be able to offer its products with affordable prices because, unlike cost leadership, the cost of its production will be high. However, red bull knew how to maintain its popularity among young, energetic consumers and achieve its leading …show more content…

So it will be easier for an organization to pick what strategy there are going for and that will eventually lead the way to their main goal. Grow framework means that they are always seeking bigger market share. Red bull is already doing business globally, and because it always supports active sports and challenges that allows them to have better opportunities in the beverage industry by attracting active consumers.

Red bull supply chain management

Red bull has a supply chain management system to support the supply chain management. Supply chain management in red bull paths inventory and information among business procedures and all over the company. Red bull has a supply chain management system which is responsible for how much inventory they have, records the suppliers’ orders, the delivery date, and the quantity and price of the products. The following outline presents red bull’s supply chain model.

Red bull Supply chain design
Supply objectives Efficiency to produce products at low cost, and to get rid of waste
Inventory strategy Reduce

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