Case Analysis Questions on Bharti Airtel Limited Q1: What must Bharti do well to succeed in the Indian mobile phone market? What are Bharti's core competencies? By 2003, Indian mobile phone market has shown vast economic growth where they transformed the Indian telecommunications from Indian mobile operators using 2G(2nd generation) technologies which is GSM or CDMA to 2.5G and 3G technologies. By 2008, wireless market had US$10.9 billion in their pocket with 18% contributed by wireless services which peaked Indian phone market into higher level , after all they started with US$1.5 billion. Indian operators have different business strategy unlike American and European operators they sell mobile phones and mobile telephone services separately; business was partitioned with 60% prepaid services and 40% postpaid services. During 2003, Indian market was highly competitive; Bharti Airtel Limited is one of the leading Indian operators with other major competitors BSNL, Hutchinson, Reliance, Tata, Idea Cellular, and MTNL, but Bharti had operations in both the fixed and mobile segments. Bharti's core competencies: • Mobile Services (64% Bharti revenues): Customer service was the main focus which lead Bharti into conquering the major market share of 40% in six out of 15 regions. Customers were attracted to entertainment features including prepaid and postpaid billing options. • Long-Distance, Group Data, and Enterprise (30% revenues): Bharti connected all major cities using high-speed fiber-optic network. Wireless services was provided to customers with features like broadband, long-distance, videoconferencing and voice line services to business customers. • Broadband and Telephone Services (16% revenues): Bharti offered both wire... ... middle of paper ... ...he above. • Vendor Failure to Deliver: Hardware and software applications which is already been using might not be supported by IBM and If IBM can adjust working with other vendors. In addition, High risk of failure in deliverables. • Culture : I will think deep about employees working under Bharti which is nearly 1,000 staff members. As Bharti is a small company staff members might be in a turmoil about working under different international vendor which is worldwide and also not sure if the vendor would hire every staff members. Bharti is an Indian company and the culture is different where they do not encourage hire/fire . • Knowledge Transfer: Outsourcing can frighten all the board members considering the dependency given to the vendors. Also, bharti has many IT organization such as SingTel and others should agree to share knowledge between other vendors.
In 1990s, ground-based wireless phone service grew rapidly around the world. A key factor in the growth of wireless phones was the adoption of a single standard, known as GSM, in Europe and parts of Asia. There were 480 million cellular subscribers worldwide by January 2000 and it reached more than billions before 2005. The economy of scale that introduced will provide the extent of competitive pressure in the business environment. It helps to stimulate Iridium to consider price-performance tradeoff that offered by the substitutes and the need of product differentiation alternatives in advance.
Verizon Wireless is a highly recognized cellular phone service provider that has a 10 year (2014-2024) agreement to be the title sponsor of the INDYCAR Series. Verizon also continues to sponsor the Verizon P1 Award, which is presented to the Verizon INDYCAR Series pole winner in each race; a partnership that started in 2010. With this sponsorship Verizon has agreed to execute and cultivate programs to benefit fans, the series, teams, commercial partners and race venues. This contract also includes major network coverage upgrades to the Indianapolis Motor Speedway with the Project 100 initiative; equipment enhancements to INDYCAR Race Control; the addition of pit lane monitors; and superior connectivity for race fans at each race track.
In a competitive environment where market is changing instantly, organizations are in a fix to design a strategy that could market their products enticing the consumers to buy their products and services. Market is the arena for business gladiators who fight out for maximum share and profitability and this is possible only through effective marketing strategy. Competing in present economy means finding ways to break out of commodity status to meet customers’ needs better than competing firms (Ferrell and Hartline, 2010). The intensity of competition has increased after the introduction of media and internet where the companies present their product in the best way through advertisements, product reviews, blog entries, etc. With the advancement in technological innovations, companies have found various ways of providing services to the consumers in a cheaper and effective way and this has resulted in communication revolution in late 1990’s as the cellular technology was unfold in most of the regions. Singtel Optus Pty Limited (Optus) is one such company that has evolved during this period as a leader in integrated communications and this paper is assumed to make an analysis of the company’s marketing strategy and its financial position in the market industry.
Cellular phones carry a diverse group of users. In June 1985, there were about 203,000 cellular phone service subscribers. By June 1989, the number had exploded to 2.7 million subscribers, and by June 1995 there were mire than 26 million subscribers. When cell phones were first introduce, only people with a lot of money had them and the service was very expensive. It was a lot cheaper to stop and use the pay phone than it was to use a cell phone. Now, it is almost as cheap to use a cell phone to make a long distance call as it is to make a long distance call using AT&T.
BA#v=onepage&q=price%20of%20cell%20phone%20in%201980s&f=false Chowdhury. R. Evolution Of Mobile Phones: 1995 - 2012. (n.d.). Retrieved from http://www.hongkiat.com/blog/evolution-of-mobile-phones/ MobiThinking. Global mobile statistics 2013 Part A: Mobile subscribers; handset market share; mobile operators. (n.d.). Retrieved from http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#subscribers Poole. I. History of Mobile Phone. (n.d.). Retrieved from http://www.radio-electronics.com/info/cellulartelecomms/history/mobile-cell-phone.php UMTS World. History of UMTS and 3G development. (n.d.). Retrieved from http://www.umtsworld.com/umts/history.htm WorldMapper. Cellular Subscribers 1990. (n.d.). Retrieved from http://www.worldmapper.org/display.php?selected=333
Telecommunications gained mainstream attention in the early 90’s; however the initial key market was business men and women, who used their phones whilst being on the move and so allowing them to communicate with their companies with ease. Though in the modern era, telecommunication went through segmentation in the market trends, and now in this day and age it would be difficult to find someone who does not own some form of mobile technology. Many phone providers battle to provide the best service for their customers (Figure 1).
Cell phone manufacturers and service providers are at the core of the cell phone industry. These corporations are integral from their research and development endeavors to interactions with the consumer and the marketing of new products. The companies that control such factors of cellular phones are very numerous, so it is difficult to address all the cell phone manufacturers and service providers. However, we have focused largely on only the most significant cellular companies namely in the U.S. marketplace, although many have global ties. Collectively, companies around the world have the same goals in mind – to create desirable cutting-edge technology and to increase consumer satisfaction with hopes of generating sales, and thus profits.
The technology website, the register also said that there were at lease some on of the team that is responsible for the error. But, Stephen Hester that was the Chief Executive of KBS said that there were no evidence that stated the problem is cause by the outsourcing. He also said that the IT center that available in Edinburg was their main Centre. There were no overseas is involved in that problem. The problem is cause by the technology and we must learn form the problem.
In a fast-moving industry, it is important to find out what clients prefer today, but 3G must also research their future requirements. It must also frequently research new technologies in this way it will stay at the forefront of the field and retain market leadership. 3G is a developing technology and the greatest benefits are likely to come in the next couple of years.
We intend to exploit our leadership role by continuing to target and enter segments of the communications market that we believe will experience rapid growth or grow faster than the industry as a whole....
Under the circumstance that the mobile phone industry entered the 3rd generation, Nokia faced competition from both macro level and industry level. For the macro level, the government encouraged competition among the operators and handset manufacturers by giving digital licenses to new entrants. As a result, the mobile phones became more sophisticated, for example, the cameras and the games in the mobile phone. For the industry level, which can be analyzed by the Porter’s Five Forces, (lecture )Nokia was facing threat of new entrants, competitive rivalry and the bargaining power of buyers is increasing as well. As the government encourage completion between the handset manufacturers, there are several new entrants from different countries enter this industry, such as Apple from USA, Samsung from Korea. These new entrants compete with Nokia in both smartphone segment and basic phone segment. Some of them even constructed “ecosystems”, which they could integrate the services and applications quickly, in order to produce the phone in just two days. For the bargaining power of buyers’ aspect, they do not need to rely on the only operating system Symbian. They can choose Windows mobile launched by Microsoft, Android launched by Google and Ios launched by Apple, in addition, basically all of them are better than Symbian (Amiya, 2010). The buyers could choose any
A disciplined approach to management eying leading employees, improving the management team and building the business strategy. Instead of treating each problem as a one off. They design systems and structures that make it easier to handle in the future. (Techrepublic, 2015) 2.2. Risk of exposing confidential data: When an organization outsources HR, Payroll and Recruitment services, it involves a risk if exposing confidential company information to a third-party Synchronizing the deliverables: Some of the common problem areas include stretched delivery time frames, sub-standard quality output and inappropriate categorization of responsibilities. At times it is easier to regulate these factors inside an organization rather than with an outsourced partner Hidden costs: Although outsourcing most of the times is cost-effective at times the hidden costs involved in signing a contract while signing a contract across international boundaries may pose a serious threat Lack of customer focus: An outsourced vendor may be catering to the expertise-needs of multiple company at a time. In such situations vendors may lack complete focus on your organization 's tasks. 2.3. 1.Know the
BlackBerry’s fall from market leadership and financial success is the result of a corporate structure that failed to foster individual employee creativity and company-wide innovation. The financial distress, upper-management turnover, and loss of strategic direction are symptoms of BlackBerry’s problem: a failure to innovate and remain competitive in the smartphone market.
The growth of services sector in our economy is a step forward in the development of Indian economy. In day to day life of an individual the use of mobile phones acts as necessity in getting connected with people for one or the other purpose. India has a largest variety of smartphones available for the users. Because of the fast technologies in smartphones & in market, the networks and services providers of telecom must be updated so as to meet the requirements of people. Indian telecommunication industry is considered to be one of the fastest growing telecom industries in the world. The mounting up of the subscribers reaches to an approximate 800 billion plus users in telecom sector. The industry is growing at as pace in such a way that it will reach a level beyond the telecom markets of USA &
Mauritius Telecom (MT) Ltd is the leading telecommunications operator and service provider in Mauritius. Incorporated in 1988 as Mauritius Telecommunication Services, it acquired the assets of Overseas Telecommunications Services in 1992 and was renamed Mauritius Telecom. It has since enjoyed a phenomenal rate of development and it is now one of the top companies in the country.