INTRODUCTION 1.1 Introduction about the internship: The internship at Vodafone is scheduled for the period of 10 weeks. This scheduled internship in Vodafone will help to understand the different services given to customers and to understand the market potential for Vodafone 3G services. This internship is about understanding the level of satisfaction of costumers towards existing 3G dongle service provider. The internship will include orientation on the function and will focus primarily on learning and developing new skills. This will help in the deeper understanding of concept through hands on application of the knowledge learned during the internship. During the internship in the organization the rules and regulations of the organization …show more content…
The data collected will be analysed and interpreted. The summary of the findings, suggestions and the conclusion will be given in the report. 1.2 Topic Chosen for study: The topic chosen for the study is “Market potential for Vodafone 3G services inBijapur”. This study will help Vodafone to understand the different customers using internet services of Vodafone. 1.3 Need for the study: Vodafone 3G has started its operations for 3G services in Bijapur. A study is being conducted for Vodafone to analysis the consumer characteristics, consumer behaviour, preferences and an analysis of competitors in this segment. The study will help Vodafone to understand the changes to be incorporated in the plans and schemes currently being offered by the company. The characteristics and features offered presently have to be transitioned or enhanced to improve the sales for the 3G services of Vodafone since currently Docomo and Airtel are a major competitor and on comparative basis it is important to adopt changes and increase the opportunity or market potential of Vodafone 3G …show more content…
The nature of research instruments, the sampling plan and the type of data the research design constitutes the blueprint for the collection, the measurement and analysis of data. It aids the researcher in the allocation of his limited resources by posing crucial choices. Naturally, research design is the plan and structure of investigations.so conceived as to obtain answers to research questions. The plan is the overall scheme or program of the research. The prime focus of this research is determining the market share analysis for Vodafone, for which a questionnaire was prepared and field survey was carried out, which formed the basis for entire research. The research was designed using qualitative model based on exploratory design. This was done to facilitate multi-faceted study with a broader prospective. Basic percentage analysis was done to supplement qualitative analysis. The study was conducted with the help of a Questionnaire. To deepen the understanding data was collected from a variety of books, Internet web pages, and articles of different kinds conducted was descriptive in nature. Descriptive research includes survey and facilitating enquiries of different
Verizon Wireless cellular service is inelastic because the products and services it offers makes them the dominant leader in the wireless industry; therefore, a 10% change in calling plan prices (monthly access fees) would not affect the quantity demanded. Verizon Wireless can depend on this inelasticity in their pricing model because of the strength of its brand and the wealth of products and services it offers. Verizon Wireless' competitive advantage comes from its ultra-low churn rate (the percentage of customers who disconnect their service is less than one percent of its 60 million customer base). This indicator suggests that customers are satisfied with the service Verizon Wireless offers and a slight price increase probably would not drive its customers to the competition. This data also suggests that customers probably stay with Verizon Wireless because of its continued expansion of new technologies and services such as its all-digital nationwide CDMA network, EVDO' or its advanced data network (used to wireless send and receive email and other data almost anywhere in the US), and VoIP (Voice over Internet Protocol) that they use for their Push to Talk products. Verizon Wireless markets to a nearly all demographics nationwide and most of its services are offered in the smaller rural markets as a direct result of the one billion dollars per quarter it spends on improving its network as well as acquiring smaller wireless networks to make their nationwide network stronger and larger.
The following report will analyse Vodafone and their current position in the international market. This report will cover the competitive strategy of Vodafone and their influence of products and services in relation to the demand of the market.
There is a slowdown in sales of mobile handsets, in some markets like the UK, as the mature part of the product lifecycle is reached. Customers are exposed to a barrage of different images and messages by mobile phone companies, as the competition gets tougher. Vodafone appeals to new customers and aims to keep its existing ones by emphasising the uniqueness of the brand.
The key driver for innovation in telecommunication industry is to improve the economy by attracting potential companies to invest in the country. The accessibility, quality and price of communication services are the most important points to consider when choosing a new place for establish a business.
Covering sixty-three nations, the vital union will see Vodafone Global Enterprise supply about 50,000 Unilever workers with gadgets, network and Managed Mobile Services, which will enhance the conventional path and direction of Unilever's portable interchanges spend, upgrading cost efficiency and effectiveness in relation to the delivering of products and services. Vodafone Global Enterprise deals with the correspondence demands and needs of its clients in relation to the agreement, Vodafone will likewise supply services to Unilever with important information on the most proficient method to increase more prominent upper hand through conveying inventive versatile arrangements. Likewise, Vodafone will give key guidance on new patterns, for example, the successful administration of purchaser gadgets and applications in the working environment. Vodafone and Unilever will work a graduate learner trade project to empower further versatile development in the work environment. To rearrange the administration of Unilever's versatile interchanges, Vodafone will send a variety of arrangements including Vodafone Telecoms Management, a completely facilitated and oversaw administration intended to eliminate various operational issues. Supported by Vodafone's worldwide backing and administration level understandings, Vodafone Telecoms Management will give Unilever more prominent perceivability and administration control over its telecoms consumption, and additionally enhance the nature of administration conveyed to representatives. (Technology Marketing Corporation,
Safaricom decided to be the first to launch the Apple’s iPhone 3G increasing the competitor advantage. The third step would be to market research to enable the firm to make an appropriate decision on all the elements of the marketing mix as well as reduce the risk of investing in an unprofitable marketing venture.
"While practically everybody today is a potential mobile phone customer, everybody is simultaneously different in terms of usage, needs, lifestyles, and individual preferences," explains Nokia's Media Relations Manager, Keith Nowak. Understanding those differences requires that Nokia conduct ongoing research among different consumer groups throughout the world. The approach is reflected in the company's business strategy:
ability to establish a professional work ethos as well as developing skills needed to maintain a work life balance. Through all the experiences gained from this internship, it has provided skills such as multitasking in a fast paced office setting, keen organizational skills, and improvement on communicating in a professional workplace as well as the ability to handle situations as they arise.
I acquired this internship on my own capability and through my personal contacts. The basic aim for this Internship was to get a better understanding of the work culture and to get a better grip of our future surroundings as a working professional. I received an internship with Zee Business as a Media Intern in the Business Newsroom. I was allotted the work of getting the news packages made for the bulletins. As I had joined the channel at the time of Budget and World Cup 2015 I was supposed to have a good working knowledge of these topics. My background as a student of mass communication and journalism helped me immensely because I had subjects like media globalization and live news management which helped me correlate and get a better understanding
You will learn what you can do and the areas you need to work on in your studies. An Internship will help you gain the confidence you need to perfect your abilities. You will also gain valuable work experience. It also will give you some insight on how to solve problems with in your work area. Your internship will help you network by establishing a contact base, and references which can give you future letters of support. Internships provide hands-on learning opportunities, and also can lead to employment. All internships do not guarantee employment, but the experience is worth it. Whether you are compensated or not, the internship can provide you some academic credit to help you farther your education. Emp...
In this following report I will discuss the phone industry and analysed it in great detail. I will analysis the market structure and try and understand why the mobile industry falls to heavily oligopoly structure. I will highlight all the structures, however I will discuss in detail how, for example Vodafone can be incorporated in the porter’s five forces method to show how the mobile industry has devolved over the years and to understand if consumers are driven by the actual technology of the phone but if it driven more by style.
By 2002-03, Indian market has grown highly competitive. Due to fall in ARPU (average monthly revenue per customer unit), players fought to capture new subscribers. With industry consolidation, the focus is switching from having a national footprint to the ability to provide value-added services. Opera...
To achieve the research objectives the process of research must be carried out by certain principles and to use appropriate methods. It is very important that the methods used to obtain the desired results, and this starts to clearly define the objectives and what we need to know, and also by choosing the methods and tools to help us and to ease the process. (Kumar, 2008)
The objectives are to ascertain best market share of telecom providers, switching attitude of population, most crucial influence in affecting switching behaviour and purchasing a SIM card.
Success Factors for Growth in the Indian Telecom Market. In India’s highly competitive market, Bharti must be mindful of how to keep its core competencies ahead as well as trying to develop new ones.