Case Study Of Reliance Jio

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Reliance JIO monopoly in Indian telecom market With the vision, put forward by the chairman of Reliance Industry Ltd. Mukesh Ambani, of acquiring 100 million customers in 100 days, Reliance was all set to acquire major share in world’s second largest telecom market with its new service under its subsidiary Reliance Jio Infocomm Limited. Reliance smartly adopted the Growth Hacking strategy as a pathway to enter into the market and revolutionised the current market space with its new products. The strategy adopted by Reliance Jio with its offerings like unlimited free calls and 4g data usage for 3 months created huge turbulence and disrupted Indian Telecom market. Giants like Bharti Airtel, Vodafone, Idea cellular had witnessed the highest churn …show more content…

The fall in revenues therefore seriously delays the Modi government’s ambitious project of providing connectivity in rural and remote areas, which is the backbone of Digital India. • Reliance Jio offers a boquet of service that consist of JioTV app, a JioCinema app, a Jio Music app, a personal digital wallet, and a Jio Magazine and Newspaper application and this is echoing a strategy that stretches as far back as the days of AOL where customers are not allowed to use any other services other than the packages and services offered by provider. • It has been observed from the feedback of current users that Jio bandwidth fluctuates a lot because of uneven demand –supply gap and this leads to questioning about reliabity of the services provided by the Jio. Concluding note: The approach of Reliance Jio is benefiting the customers as they are getting twice the value for money while the Reliance is confident that this will garner hefty profits in the coming future. It is a bold move by Reliance and only time will decide its impact. Till then enjoy the free 4G

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