1.0 Company Background
Lucas’ Papaw Remedies is the company that produces Lucas’ Papaw Ointment is named after the formulator of the ointment Dr T.P. Lucas. The company operates in Brisbane, Australia where the ointment continues to be produced and it has been over 100 years of history (Lucas’ Papaw Ointment’s website, 2017). However, after years of research as a botanist and medical practitioner, Dr Lucas believed the papaw was the finest natural medicine yet discovered, stated in his 1906 handbook.
He used the ointment, which he developed for his medical practice in Brisbane, to treat numerous types of illness and disease. People today can derive the same benefits that thousands derived during the lifetime of T.P. Lucas.
2.0 Product/ Business
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Certain legal, regulatory and business settings are needed to support industry development and economic growth.
E-commerce program was launched in 1996. The aim was to develop the e-commerce services. Singapore has introduced some e-commerce policy initiatives. There are cross-border e-commerce laws and policies. Some basic legal and technical infrastructures to support secure e-commerce were available since 1998. Some of them are Electronic Transactions Act, Intellectual Property Rights, Amendments to the Evidence Act, Content Regulation, Tax Issues and Import and Export Procedures (Infocomm Media Development Authority, 2016).
However, Lucas Papaw Ointment is approved by Therapeutic Goods Administration (TGA), means that this product is safe and effective, and all other ingredients are sourced from the highest quality accredited suppliers. Lucas’ has TGA approval for Australia, as well as the relevant approvals for New Zealand, Malaysia and Hong Kong, and seeking expand further than that.
3.6 Environmental
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In Porter’s model, this generic strategy involves minimizing costs to offer products at low prices (Steven J. Skinner, 1994). As a low-cost provider, Lucas Papaw Ointment’s offers products that are relatively cheaper compared to competitors like Suvana Paw Paw. However, the company also uses broad differentiation as a secondary or supporting generic strategy. This secondary generic strategy involves developing the business and its products to make them distinct from competitors. For example, making nature product with selling lower price, Lucas’s Papaw Ointment applies the broad differentiation generic
The strategy for competing in the market was a broad-differentiation strategy. It was broad because it produced a large variety of products such as clamps, inserts, knobs, and similar items. Also, it differentiates from the other metal companies because of its good quality, good delivery, and reasonable price.
Makeup and skincare products are very important as a mile stone in our history, it also symbolizes the development of human civilization. Around 3000 BC, the Egyptian have had already discovered the every possible cosmetic products we are using today. The Ancient Egyptians were famous for their knowledge of beauty and their practice in cosmetic products. Until recent years the remains of their enormous palace, temples and monuments like the Pyramid attract archeologist and tourists alike. The Egyptians are well-renowned for their precision and techniques in the field applying methods that even modern day technologies wouldn’t be able to reproduce. Their pursue for perfection was not only contained in their monuments but also to the perfection of their self-appearances. The Egyptians were the first ancient culture that was recorded to apply and develop skim care and techniques. They had creams for stretch marks and to counter aging. They used oils to hydrolyze their skin and they had array of perfumes which all exemplify a well-developed civilization in terms of luxurious social culture. Their sense of beauty is deeply related to their religion. It is believes that presenting an attractive appearance is the best way to embrace the god and get closer to the god.
Each year, people spend billions of dollars on pharmaceutical drugs, but what if there was an option that was cheaper and natural? Herbal medicine has been around for thousands of years and shows no sign of stopping. Many are familiar with Aloe Vera, a plant commonly used to treat burns, but it can also be used to speed the healing process of cuts. Herbal remedies have been around for a long time and have saved lives, like little Teddy’s life in No Witchcraft for Sale.
Furman, B., (1997). “Trendy Traditional Medicine for a Modern Age.” San Diego Business Journal 10 Mar. 1997: A7-8. Retrieved: February 13, 2011, from: www.oppapers.com/subjects/diego-rod/
erosion of the Aboriginal culture.(chp.2). Restrictions placed on the cultural practices of the Aboriginal people ultimately led to the abatement of the Aboriginal traditional medicines.(p88). Losing their freedom to practice traditional therapeutics, the Aboriginal people eventually had to adapt to the culturally inappropriate ways of western medicines. The purpose of this paper is to examine the advantages of Aboriginal healing methods for the Aboriginal people, as well as to explain why these traditional methods continued to persist long after western style medicines were introduced.
Adopting a strategy of differentiation makes firms provide products and services what are distinct in some way valued by customers.
Porter’s generic strategy model states that business units need to decide whether or not they want to focus on differentiating their products or have a focus towards obtaining the lowest cost possible (Parnell, 2014). Porter’s model also states that business units need to decide whether or not
The major use for herbal medicines is for the promotion of health and for therapy for chronic conditions, instead of being used for life-threatening conditions; except in the event of say advanced cancer or new infectious diseases when conventional medicine practices no longer are working an individual may use traditional remedies. While traditional medicines are often mistaken that because they are natural that they are safe, non-toxic, which is not always the case. In cases when an individual is taking herbs with prescription drugs, over-the-counter medications, or other herbs that may cause some adverse side affects. As a flourishing commercial enterprise, it doesn’t matter why an individual uses traditional medicines, it provides important health care services for individuals that have access physically or finantually to allopathic
The nineteenth century served as the basis for many types of alternative medicine that have developed into practices still being used in contemporary times. Many of these original alternative practices have involved physicians in two ...
Differentiation through marketing strategies, this is a form of innovation driven by the need to create a superior brand (Sadler, 2003).
Herbal supplements and herbal treatments are nothing new to people looking for a way to enhance their diets or to those trying to find an alternative to traditional drugs. Such supplements include vitamins or minerals already present in the majority of foods. Other treatments are more unusual and stem from ancient Chinese healing or Native American therapies. Often these additional or alternative treatments have a positive effect on the patient. In China, during the early seventies, there were good results reported for treating bronchopneumonia in children. The doctors used herbal medicines, traditional methods of massage along the spinal column, and acupuncture and injections into needling points in conjunction with current antibiotics. This combination of traditional medicine with current medical practices had major improvements over the simple administration of antibiotics since the most recent method of antibiotics did not take into account the problems of a poor functioning cardiovascular system, spasms of the bronchi, and the fact that asthma often continues. The traditional method does have an effect on these symptoms (Risse, 108). However, despite the positive effects, there have been reported instances where men and women hav...
Given the dominance and fiercely competitive nature of Wal-Mart and Target within the big box discount retail industry, Dollar General avoided competing head-to-head with these larger rivals by differentiating a classic generic bu...
Differentiation through distribution, including distribution via mail order or through internet shopping. For example u can buy Monster from Amazon.com.
Both Porter and Miles and Snow’s strategy typologies are based on the concept of strategic equifinality, or the ability for firms to be successful via differing managerial strategies (Hambrick, 2003, p. 116). Porter 's strategy is more generic while Miles and Snow’s is more specific in nature. Porter’s generic strategy typology is based on economic factors centering on the source of a firm’s competitive advantage and the scope of a firm’s target market (González-Benito & Suárez-González, 2010). Porter’s typology emphasizes a firm’s cost, product differentiation or non-differentiation and market focus. When utilizing Porter’s strategy typology, a firm must first decide to target its products toward the mass market versus a market niche or focus. Secondly, a firm will determine if it wishes to minimize costs or differentiate its products with differentiation meaning that firms will most likely forego lower costs (Parnell, 2014, p. 184). This can lead a firm to develop a myriad of strategies between these options. Strategies which may have or not have focus, may or not be differentiated, may or not be low cost or any combination of strategies. In contrast to Porter, Miles and Snow’s typology is more specific in nature.
E-commerce application is a platform where there is buying and selling of products and services which are done by businesses and consumers via an electronic medium, mostly without using any paper documents. “E-Commerce applications support transactions between businesses and their customers. They provide 24/7 customer support, allowing customers to order products, check orders and track shipping, review previous orders, reorder products, and manage their accounts.” (Auburn SeeWolf llc , 2009-2012)