Study of overall lubricants Industry in U.A.E Table of content 1. Overall view of Lubricant industry. 2. Major Player’s profiles in Lubricant industry. • ADNOC • ENOC • Total • Shell • British Petroleum • Castrol • Universal • AC Delco 3. Study of 4Ps of all major players in lubricants. • Product Mix: 1.Study of product line. 2. Product depth & width. 4. Product life of lubricant. • Price Mix : 1 .Pricing of different products • Promotion Mix: 1. Advertising strategies, promotional schemes, extra offers. • Place Mix: 1.About their global reach. 4. Study of channels of distribution of major players 5. Dubai market analysis of Major players. …show more content…
• Operations are the activities that transform inputs into finished products (e.g. machining, testing, packaging, equipment maintenance, etc.). • Outbound Logistics includes the activities that store and distribute products to buyers (e.g. warehousing, delivery vehicle operations, order processing, etc.). • Marketing and Sales are the activities that provide the means for the buyer to purchase (e.g. advertising, sales force operations, selection and management of distribution channels, etc.). • Service includes activities which enhance or maintain the value such as installation, repair, parts supply, etc.). BP’s primary activities include research and development in terms of technological innovations, production creation of fuels and other products, marketing and sales in terms of distribution via service stations and lastly services to the customers and the supportive activities include the company infrastructure like buildings and equipment’s, information system, human resources (skill employers) and finance in terms of cash. Support …show more content…
The group develops its expertise at every level of industry: hydrocarbon exploration and production, the gas downstream industry, the refining and marketing of petroleum products, plus the trade and marine transport of those same products. TOTAL is also a major actor in the chemical industry, in which it is a world leader. TOTAL Lubricants, a subsidiary of Total, produces and markets lubricating oils and products for other applications (grease, fluid, coolants, etc.) under its Total brand in 150 countries and many sectors: cars, motorcycles, transport, agriculture, fisheries, river and recreational navigation, public works, naval forces, aviation and industrial specialities. If we talk about their upstream Their Upstream business segment encompasses the Exploration & Production business and the Gas & Power Division. The Group has exploration and production activities in more than fifty countries and produces oil or gas in approximately thirty countries. Their Upstream business segment conducts their activities against a backdrop of growing energy and environmental challenges. Total teams explore beneath the Earth’s surface to continuously replace our oil and gas reserves and enhance their recovery, while managing their environmental impact. In 2014, their upstream business segment produced 2.1 million barrels of oil equivalent per day and
This is one area, the company is looking great. Looking ahead, it plans to accelerate upstream earnings through this favorable volume and mix effect by way of new project execution and work programs coupled with reduced maintenance activities and higher seasonal demand. Also, the company is planning to further reduce operating costs for these new projects that should have positive impact on its upstream earnings in 2016.
At the end I come to conclusion that BP was not properly prepared for any disaster like that there risk assessment related to project is very limited and even not considered seriously about it for their own progress and putting live of public and employees in danger by not following the standard SOP of particular project. Even after incident happened they try to close their eyes on reality. The company should take this incident as alarm and should implement proper risk assessment for future and also compensate damages on ethical ground and if they counter this situation in good way their loss of bad reputation will be lesser as it predicted to be they should considered their responsibility towards society as well by doing this they not only making other people lives better but also earning good will to their company.
While marketing is everything businesses do to identify its target market and create strategies for reaching its customers, sales is everything businesses do to close the sale and get a signed agreement or contract. Both are essential to the success of a
One of the biggest strengths of ConocoPhillips is its huge size standing as second largest American oil company. With its operation expanded to more than 30 countries, the company owns about 10,000 outlets to distribute gasoline. This huge size financial size of the company also allows it to explore, extract, produce, refine, market and distribute at various sites thereby giving rise to the increasing income.
The Shell Oil Company involves a group of energy and petrochemicals companies that operate globally. Shell employs over 92,000 employees and operates in more than 70 countries and territories. Shell is considered a prominent gasoline provider, offering products that range from energy fuels, lubricants for businesses, and petrochemicals for detergents, packaging, carpets, and computers. The Shell corporation is also making strides to embrace renewable energies “by creating hybrid energies with traditional fuels such as natural gas” (Shell Global, n.d.). Shell is building hybrid power plants that combine renewable energies, including those produced by sun and wind, with traditional fuels. By investing in emission-free energies, Shell seeks to improve its operations and competitive posture as renewable technologies advance.
Decisions are decentralized to the business unit level, which is a specialized department with a specific business function within the company. The business units at Chevron are responsible for geographic areas of the business sector. Since Chevron is an energy company, different business units would be departments such as upstream operations which are involved with finding the oil, developing it with wells and production facilities and downstream operations which involve refining the oil and marketing it, including at the gas stations. The business unit leader delegates authority to make decisions to employees in the same level of the business matrix. Under this leader there is delegation to lower managers and supervisors who overlook different teams specialized in specific entities of energy production. Chevron has operating business units in over 20 different countries with its corporate office in San Ramon, California. The corporate office decides the overall strategy such as what assets to buy or sell, what new businesses to start, and where to focus development. The business unit must report each month with progression within Chevron’s annual plan, production made, capital costs and specific project
"Oil Imports and Exports - Energy Explained, Your Guide To Understanding Energy." Web. 26 May 2011. .
After the purchasing on materials is made, then it turns to operation part which is transforming the raw material into finished food and services.
On April 20, 2011, an oil rig in the Gulf of Mexico exploded on British Petroleum’s (BP) Deepwater Horizon. As a result, of the 126 BP crew members aboard, 11-15 were reported missing. Six days later, underwater robots reveal at least two leaks are dumping 1,000 barrels of oil into the Gulf per day. Consequently, this would become one of the worst oil spills in the history of the United States and perhaps the petroleum industry. This recent Oil Spill portrays one of many dilemmas BP has faced as it scrambles to expand and globalize itself as a transnational corporation in the world economy against other oil and gas companies. Although this disastrous event has affected BP negatively, the company has found a way to overcome it, while still becoming the 6th largest in the world; it continues to do this by offshoring, outsourcing, and merging with other oil and gas companies, three key strategies BP has been using since its establishment in 1909.
The Oil & Gas Industry within the Energy Sector includes Oil and Gas exploration and Production, Oil and Gas Refining, Storage and Transportation. The three major focus areas of the oil and gas industry is firstly; exploration and production of oil and natural gas known as the “upstream”, secondly; transportation, storage, and selling refined oil and gas products called the “midstream’, and thirdly; refining and promoting of crude oil or “downstream”. The major international oil and gas companies (Exxon Mobil, Conoco Phillips, Chevron, Royal Dutch Shell, British Petroleum and Total S.A.) also known as “supermajors” are vertically integrated which means they are involved in all aspects of the upstream, midstream, and downstream activities. All the “supermajors” have around a 6% of global oil and gas reserves and market capitalization of approximately $100 billion or greater (Supermajor Companies). Saudi Aramco is the largest Oil and Gas Company in the entire industry. As Oil and Gas being scarce non-renewable natural resources and massive demand on the planet, yielding profits for oil and gas companies.
Bharat Petroleum offers a big range of Engine Oils, Gear Oils, Transmission oils, Specialty Oils and Greases. With respect to the economic liberalization in India, Lubricants were the first downstream Petroleum product to be totally deregulated with effect from 1991. From then onwards, a large number of players - National, MNCs as well as Global Players - have entered the Indian Lubricants market. Despite operating in a totally competitive environment, BPCL's Lubricants SBU has been registering a growth in lubricant sales continuously over the past couple of years. In 1998, BPCL relaunched our Lubricants in new attractive packs, mainly in Automotive category with three major brands depicting each segment- Mak for Diesel Engine
Outbound logistics: They are made up of centralized logistic centers to promote efficiency, global network, reduced emission of CO2 by 22% to ensure ecological sustainability and lastly to improve customer service.
Operations management focuses on carefully managing the processes to reduce and distribute products and services. Related activities include managing purchases, inventory control, quality control, storages, logistics and evaluations. A great deal of focus is on efficiency and effectiveness of processes. Therefore, operations management often includes substantial measurement and analysis of internal processes. Ultimately, the nature of how the operations management is carried out in an organisation depends very much on the nature of products or services in the organisation, for example, retail, manufacturing, wholesale and etcetera.
Marketing and selling are synonymous but there exists a difference between the two concepts. It is very necessary for the marketing team to clearly understand the difference between marketing and selling. Selling is the transferring of goods and services to customers. On the other hand includes all the activities associated with product planning, pricing, promoting, and distributing a product or a service. The following are more differences between selling and marketing;
RIGZONE (2013) Malaysian Oil, Gas Service Firms Focus Overseas. Available from: http://dayagroup.com.my/wp-content/uploads/2013/08/Rigzone.com_250713.pdf [Accessed 23 October 2013].