5.) Research & Analysis
5.1 Legal Limitation
LEGO won litigation in China that in term of the infringing patent of its brick toy product. The Beijing High People 's Court ruled in favor of LEGO in a court battle which began in 1999. LEGO said it was "the first time that the Chinese legal system has delivered a judgment that confirms copyright protection of industrial design/applied art". This case was related China toy manufacturers which are called Coko based in Chinese city of Tianjin, LEGO also requested Coko to announce official apology in bigger scale newspaper office Beijing Daily and they were asked to pay the penalty for LEGO.
LEGO keep litigation with Infringers in legal way which really spend a lot capital, Coko case was only one
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For example, setting up more flag ship theme store at different country 's landmark place that brings the discussing topic in society and expand the budget of promotional tools like holding regular bigger event with attractive finished LEGO expert display. Also, trial experience activities is most direct promotional skill to lead target user to feel the fun of LEGO 's product. Besides, hiring batch of part time and short period promoters for guiding user during their playing. We should focus the children 's personal experience which better than spending enormous figure on advertising of multimedia like TV show and popular magazine. Temporary employing 500 part time promoters for at least 7 years lead time this could permeate LEGO awareness to each level of customers from kids to adult.
High quality image of LEGO which was impressed in customer mind, suggest use more investment on product quality control in order to maintain the high quality product to satisfy customer 's expectation and identify between real LEGO and infringing brick toy by aspect of core high quality value. So we suggest hire more 50 quality control experts to fully monitor the finished goods after
Summer is almost here, and Kate Hudson is planning a new line of trendy fashions for her customers at Fabletics. Kate Hudson is known as an actress. She is also the co-founder of Fabletics, a company that specializes in bringing sporty chic wear to customers at a very affordable price. Hudson launched a line of swim-wear that is sure to capture the attention of Fabletics fans. She is also launching a line of summer dresses that she promises are super cute and very comfortable. In addition, Hudson states that the company has designed the clothes for every body type.
The two primary stakeholders are the company’s customers and employees/suppliers who are directly involving in the company’s business. The two secondary stakeholders who do not engage directly with the business are the general public and environmental activist groups.
. G. Toys is a leading supplier of high quality dolls that are manufactured in two plants within Illinois, one in Chicago, one in Springfield. These dolls are sold in retailors throughout the United States and have an established, loyal customer base due to their high quality and popularity (Campbell & Kulp, 2004). In the last few years, due to rising production costs, their most popular doll, Geoffrey, has seen a decrease in profit margin. In this evaluation we plan to address G.G. Toys existing cost system and offer recommendations on whether management should change the costing system in both the Chicago and Springfield plant. We will calculate the costs of the Geoffrey doll, the specialty branded doll #106 and the cradles using the cost
While many would assume that a children’s movie based on a children’s toy would be nearly devoid of depth or impactful meaning, nothing could be further from the truth when considering The Lego Movie. This film, released in 2014, features the story of a young Lego man, as ordinary as could be, on a quest to overthrow the tyranny of the evil Lord Business. While he’s at it, the Lego man, named Emmet, will begin to discover that the things that he thought made him ordinary are actually the very characteristics that are uniquely extraordinary. These themes may seem cliché and heavy handed, but when one watches the film seeking the bigger picture, the individual social issues that the film deals with begin to reveal themselves. From start to finish, the Lego Movie dives deep into prevalent issues and seeks to engage the modern cultural both politically
Most people can remember playing with Legos at some point in their lives. From 1958-2013, 650 billion Lego bricks were manufactured and sold in 130 countries, making Legos one of the most popular childhood toys. In more recent years, with digital technology on the rise, Lego’s have a become popular subject in video games and movies. The Lego Movie was the first movie centered around Legos to use a fully CGI animation style. While The Lego Movie may at first appear to be an average children's movie, it's storyline goes much deeper than that most movies marketed primarily to families, allowing it to quickly become one of the most sold movies of 2014. Through the use of creative cinematography which helps reinforce the storyline, as well as an ingenious adaptation of an Orwellian society, based upon capitalist values and extreme conformity, The Lego Movie pushes a pro-libertarian, anti-capitalist message, hidden behind the innocent facade of children’s movie.
This paper is aim to have a quick analysis of current competitive position of Build-A-Bear Workshop in the toy industry and challenges it faces, and to provide Build-A-Bear Workshop with some short-term and long-term recommendations to continue its success in toy industry. This paper mainly apply Porter’s five forces analysis, external environment analysis, financial analysis and value chain analysis.
4. Raven, M. E. (2000, October). Seventh Circuit affirms FTC's ruling that Toys "R" Us led illegal boycott. Corporate Counsel (7), p. A6.
The LEGO Group organization is famous due to its flagship product – colourful plastic bricks that can be interlocked to form a variety of figures, and then disconnected again. These binding bricks originated in a wooden form when the company was first established in Billund, Denmark by Kirk Kristiansen in 1932 (The LEGO Group, 2012), and today’s well known plastic version was introduced in 1958 (Rosenberg). The company’s head office is located in Billund to this day, and The LEGO Group remains privately owned by Kristiansen’s family (The LEGO Group, 2012). They currently sell toys and teaching materials in over 130 countries worldwide.
ACLU Press Release: 07-25-02 – In Legal First, ACLU Sues Over New Copyright Law; Says Blocking. 25 July 2002. 19 Sept. 2002 .
Mattel inspected materials when they came in the factory door. Suppliers were monitored for problems such as lead-based paint, and some vendors had been terminated for violations. Mattel developed about 5,000 new toys each year. New toys were first produced in small batches before approval. When full-scale production began, the company would periodically take toys off the production line for inspection. (p.3)
...pple Inc. While this amount awarded to Apple Inc. was much less than they were going for it was also significantly lower than what Judge Koh vacated after the previous trial; that number being 400 million. This case was a very large win for Apple Inc. and their power in the electronics industry. This ruling was also a huge statement made in terms of patent infringement. As Colleen Allen said in an interview, “If we didn't award Apple much, we're saying it's OK to infringe patents”
Legos are the multi-colored blocks we used as children to build creations that were only limited by our imaginations. I remember adding to my multi-colored plastic sculptor, each block putting me one step closer to the final product. The process would always entail first setting up a strong foundation, and then creating structural support, while always having a plan in the back of my mind. The outcome of which, would tower above me; to think it all began with a single block. In many ways people are similar to Legos. We are the combination of our experiences, each adding to our personas, and shaping how we view the world. Also like Legos, to have a stable and functioning final product it must have a foundation, support and a plan. I was able to establish my foundation in high school.
Toy World, Inc is a manufacturer of plastic toys for children, founded in 1973 by David Dunton. In the past, the company's production schedules had always been highly seasonal, reflecting the seasonality of sales. Jack McClintock, president and part owner of this company, is considering a proposal to adopt level monthly production for the coming year.
A monetary judgment of $10 million did not seem justifiable to me because I do not believe that Uzi Nissan should be punished as he registered his domain names first. However, after careful analysis, I realized that Uzi Nissan erred when he did not respond to the letter sent by the Lawyer representing Nissan Motor Co. A demand letter usually signifies the beginning of a lawsuit. This softball demand letter was not taken seriously by Uzi Nissan maybe due to its laidback nature. However, this would have cause Nissan Motor Co. money in regards to the legal and processing fees which are likely to increase dramatically in a lawsuit, (Smith&Hopen).
Top managers should be reminded that they are ultimately responsible for the quality of a product and the company. Quality management is one of the keys. By defining quality in operational terms, understanding the costs and benefits of quality, recognizing the consequences of poor quality, and recognizing the need for ethical behavior (Stevenson, 2012), will lead to a more productive operation. If Toys, Inc. specifically doesn’t want to hire additional positions to inspect quality they could outsource to a company such as SATRA whom from its website states, “SATRA can assess the risk of injury from a toy, as well as carry out analysis for the presence of restricted metals such as lead, chromium and mercury(2015).” Quality is the ability of a product or service to consistently meet or exceed customer expectations (Stevenson, 2012). Quality when it comes to manufacturing of toys especially those that have moving parts also brings in safety concerns. “Market watch officials and technological experts have warned parents to pay more attention to the quality of toys they purchase to better protect their children (Hazell, C 2011).” Parents will associate a poorly made toy, especially one that already knows that it’s poorly made by having a trade-in program as potentially dangerous for their son or daughter. Continuing to have customer dissatisfaction will further question the quality of our product and in turn the safety of our