Jing T-shirt Printing Company is a young company operating in the business of supplying printed T-shirts based on customer orders and designs. In its three years of business, Jing has managed to grow its customer base and they have seen that on average, sales have increased by approximately five percent each year. For the past three years, Jing’s main customers have included sports teams, primary schools, small companies and carnival bands. Jing believes that they have become better at organizing and managing their orders and have decided to implement a strategic plan aimed at increasing sales by ten percent each year for the next three years. Jing also has plans to expand their service to include office supplies and drinkware and would like to explore the feasibility of this option over the next three years.
Jing’s current Supply chain is illustrated below. The highlighted area represents Jing T-shirt Printing Company’s position in the Supply Chain. The
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Jing wants to ensure that their customers are always happy with the service provided, therefore, for the upcoming years, Jing would order for each month based on the sales forecast with an additional five percent as they expect a five percent variance per month. Since orders would now be completed through the website, this would help to manage the inventory levels and trigger a notification in cases of order requirement exceeding the inventory levels. In these cases, Jing would order as needed from the supplier. It is expected that these would be small quantities and the supplier would be able to facilitate these requests in a timely manner. Jing T-shirt Printing Company has also decided that the maximum ending inventory level allowed per month is five thousand units and any units in excess of this quantity would lead to a reduction in the order quantity for the next month by that amount (Appendix 2
Moreover, around 40% of Dick’s Sporting Goods revenue is derived from equipment sales, 19% from footwear sales and the rest from sports apparels. Its stores are 15 times the size of Finish Line’s. It is, therefore, more natural for a consumer to visit a Dick’s Sporting Goods outlets and get access to a wide range of products than visiting a Finish Line. The average revenue per store for Dick’s Sporting Goods in the footwear segment (2015) was more than that of Finish Line and was about USD 1 million. Hence, the alternative for Finish Line was to include a broad range of products. However, they had a high inventory turnover period of 100 days. Therefore, taking into account the space constraints, this was not a viable option for the company. Additionally, another possibility was to open larger stores like Dick’s Sporting Goods and sell a broader range of products. However, this is a relatively long-term solution. Although the average revenue per store for Finish Line went on decreasing, its average revenue per square foot went on increasing in the last 5 years. The inventory turnover days for Finish Line was also increasing. The same store sales growth was initially high as seen in the below chart. Over the period of time as the store count went on increasing, this value however declined. Thus, it can be stated that Finish Line had the twain portfolio of
Facts of the Case: In 2008, Samantha Elauf applied for a job at Abercrombie & Fitch, Inc., who as part of their “Look Policy” prohibit the use of caps. Elauf, as part of her religious practice, wore a headscarf to the interview. She was interviewed by assistant manager Heather Cooke, who gave her a score that qualified her to be hired. Cooke, however, was worried that Elauf’s headscarf was against the store’s policy and called her district manager Randall Johnson. She informed Johnson of her belief that Elauf wore her headscarf because of her religion, and Johnson replied that headwear whether it was religious or not violated the “Look Policy” of the store. Elauf with the help of the EEOC sued Abercrombie on the grounds of religious discrimination. The U.S Equal Employment Opportunity Commission (EEOC) is an agency established by the government of the United States that imposes federal laws that make it
The single most important problem faced by Flare Fragrances is that they are seeing a decline in growth dramatically. The CEO is faced with two options to overcome this and that is to develop a new perfume brand, or increase efforts in the drug stores for sales. The primary cause of this problem is the recession. The company made revenue, unlike some companies during the recession, but the CEO is afraid that this decline may carry over into the 2009 year. To address this problem the company should extend to drug stores. The CEO wants at least 7.5 million dollars in revenues by the end of 2009, penetrating the drug store market will only increase revenues more.
Due to the good establishment of the business, it has huge market national. The company has therefore opened many retail shops and stores all over the country to ensure that their products are accessible to the customers. The entity provides a favorable environment, and many clients view the place as a fun shopping place to be. The retailer has targeted a big pool of customer because of the variety of products it sells. The stores products vary from kitchen goods, jewelry, and electronics clothes to hardware
The ecommerce industry is growing faster than ever. TJ Maxx needs to start focusing more on ecommerce not only to keep up with competition, but also to make sure they do well during weak economic periods. ecommerce, overall, tends to do very well during lackluster economic times. TJ Maxx will be able to cut costs more easily the more they expand their ecommerce business. Our business idea will allow them to expand their ecommerce as we will take over their website and delivery. TJX Companies’ three ecommerce sites accounts for only about 1.0% of the company’s total sales. However, the online channel is a key growth driver and TJX is taking initiatives to improve its online business. The ecommerce sales
A supply chain is a system through which organizations deliver their products and services to their customers. The network begins with the basic ingredients to start the chain of supply, which are the suppliers that supply raw materials, ingredients, and so on. From there, it will transfer the supplies to the manufacturer who builds, assembles, converts, or furnishes a product. The chain now needs to get the product to the consumer by transporting the finished product from the manufacturer through a warehouse or distribution center. An example is that Wal-Mart has a nearby distribution center where products are delivered there and then split up to be delivered to a retail Wal-Mart. “Wal-Mart will take responsibility for breaking down larger loads and delivering the product to other Wal-Mart stores” (Ehring 1).
Management experience will also play a large role in the success of the forecast. The current team is quite new and will gain some needed experience over the next year in the hopes of staying on track for success. The ability of management to ensure product is readily available for the client, their training techniques with new and seasoned associates, and general management style will ensure success or spell defeat for the store.
LinenTablecloth have used the E-commerce to the point it has grown from 2005 from inception to have grown to “55 employees and revenues of more than $20 million in 2012” (Ewald, 21013). One of the common denominator in many of the strategy they used, which in my opinion is one of its greatest assets, is being engage to the customer. Utilizing different innovative tools to measure and adjust their marketing has been a key to their growth. The most important aspect of making decisions is making the right one.
The business will be financed with 5,000 dollars of owner's money and investor's money that will cover the demand quantity and agreed with the investors. Starting costs will be $22,500. Sales are estimated at 120,000 per year by the first year. A positive cash flow will be produced at the end of the first year. Our business will also give our clients a profit margin opportunity of 100% per unit and up, because of the low price and the luxury of these products, which will be a big motivation for our clients.
The primary objective is to increase Li Ning¡¦s overall market share from the current 17% to 20% in 3 years time and defend its first place in China sportswear market against strong competition. To achieve this goal, Li Ning has to improve the customers brand perception, rationalize market segments and invest in Mega cities and first tier cities.
Zara, the most profitable brand of Inditex SA, the Spanish clothing retail group, opened its first store in 1975 in La Coruña, Spain; a city which eventually became the central headquarters for Zara’s global operations. Since then they have expanded operations into 45 countries with 531 stores located in the most important shopping districts of more than 400 cities in Europe, the Americas, Asia and Africa. Throughout this expansion Zara has remained focused on its core fashion philosophy that creativity and quality design together with a rapid response to market demands will yield profitable results. In order to realized these results Zara developed a business model that incorporated the following three goals for operations: develop a system the requires short lead times, decrease quantities produced to decrease inventory risk, and increase the number of available styles and/or choice. These goals helped to formulate a unique value proposition: to combine moderate prices with the ability to offer new clothing styles faster than its competitors. These three goals helped to shape Zara’s current business model.
Penney's approach to strategy is best measured using a SWOT analysis, which maps out the company’s strengths, weaknesses, opportunities, and threats. For instance, J.C. Penney's strengths include a strong liquidity position, an efficient supply chain, and a broad product and service offering. J.C. Penney's liquidity position grew to lend the industry from 2014 to 2015 (J.C. Penney Company, Inc., 2015). Strong liquidity against its competitors provides J.C. Penney with an advantage while funding any potential opportunity that arises in the market. Its supply chain facilitates the flow of goods between two thousand four hundred domestic and foreign suppliers, distributors, and stores (J.C. Penney Company, Inc., 2015). Its efficiency enables J.C. Penney to generate higher margins, which allows for lower prices for customers. Moreover, it allows the business to operate in a cost effective manner. The broad product and service offerings help the company serve the diverse needs and preferences of its customers. J.C. Penney also has the largest apparel, home furnishing, and general merchandise catalog in the United States (J.C. Penney Company, Inc.,
The main objective of this report is to develop and provide a sales and marketing plan for which the company will help to generate more profit and acquire more customers to patronize the product. This report will cover the period of 2016 to 2017 which will serve as guidelines that needs to follow of the employees, managers and management team to reach the desired goals and target for the company.
In writing the business plan, I determined our target market and our marketing strategy to gain a share of the market. I also had t...
The following has been discussed in the document proceeded in order to fully understand Mr Price Group Ltd. Focusing on Mr Price clothing. There is a brief history of the company and the struggle it in counted before become a successful franchise. The successful business is then further analysed using a variety of tools such as SWOT, Porter’s Five Force Model and PESTLE. Once all issues relating to the business are mentioned, strategies are recommended in order for the business to reach full potential. This is all found using primary and secondary resources.