Case Study Of Google's Project Glass

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PROJECT GLASS Wearable is getting much hyped lately and is projected as the next big thing to come, deemed as the future of consumer electronics. It is the biggest new innovation in technology since smartphone, and the possibilities are endless. Devices fall into this category are watch, glasses, armband, shoes, and any other things that we use everyday as part of our daily life. Electronic brain is embedded to this product, enable it to collect data, analyze, advice, and influence us in our daily decision making process. Google as forefront of technology companies tried to ride this wave of changes (or rather creating it). On Wednesday, 4 April 2012, it unveiled a long rumored-concept called Project Glass (Goldman, 2012). Google glass is an …show more content…

(2012, April 4). Google's ‘Project Glass' Augmented Reality Glasses Are Real And In Testing. Retrieved December 5, 2015, from TechCrunch: http://techcrunch.com/2012/04/04/google-project-glas/ Goldman, D. (2012, April 4). Google unveils 'Project Glass' virtual-reality glasses. Retrieved December 5, 2015, from CNN: http://money.cnn.com/2012/04/04/technology/google-project-glass/ Martin, C. (2015, January 16). Google Glass UK release date, price and specs: Google Glass will go offsale on 19 January; how to buy Google Glass. Retrieved December 5, 2015, from PC Advisor: http://www.pcadvisor.co.uk/feature/gadget/google-glass-release-date-uk-price-specs-3436249/ Google. (n.d.). Glass Tech Specs. Retrieved from Google Support: https://support.google.com/glass/answer/3064128?hl=en&ref_topic=3063354 Euromonitor. Wearable Electronics to Go Mainstream in 2016. Global Market Information Database. Golovko, M. (2013, September 4). Lack of Consumer Interest in Wearable Tech. Retrieved December 6, 2015, from Euromonitor Blog: http://blog.euromonitor.com/2013/09/-lack-of-consumer-interest-in-wearable-tech-.html Golovko, M. (2013, September 5). Autonomous Wearable Tech Will Evolve Not Appear. Retrieved December 6, 2015, from Euromonitor Blog:

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