Case Study Of Fast Food

CHAPTER 1

INTRODUCTION

FAST FOOD

Fast foods are termed as fast, simply accessible and low-cost alternatives to home-cooked meals, consistent with the National Institutes of Health (NIH). They additionally tend to be high in saturated fat, sugar, salt and calories. Consistent with the government agency, several fast food chains have seen growing public awareness concerning nutrition by providing some food that's lower in fat and calories than their normal price. Fast-food is the term given to food that's ready and served very quickly. In the year1950 fast-food was popularized. Any meal with low preparation time may be termed as fast-food usually the term refers to food provided in restaurants or store with preheated or prepared

At one time it was the largest global restaurant chain, but it has since been surpassed by multi brand operator yum! Brands (KFC, Taco Bell and others) and sandwich chain Subway. In addition to its signature restaurant chain, McDonald’s Corporation held a minority interest in a Pert a Manager until 20008 and owned the Chitpotle Mexicxn grill until 2006 and the restaurant chain Boston Market until 2007

The company has also expanded the McDonald's menu in recent decades to include alternative meal options, such as salads and snack wraps, in order to capitalize on growing consumer interest in health and wellness. A McDonald's restaurant is operated by a franchisee, an affiliate, or the corporation itself. The corporation's revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonald's revenues grew 27% over the three years ending in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion. McDonald’s primarily sell a ham burger, cheese burger, chicken products, French fries, breakfast items, soft drinks and desserts. In response to obesity trends in western nations and in the face of criticism over the healthiness of its products, the company has modified its menu to include healthier alternatives such as salads, wraps

The motel/restaurant name is The Sanders Court & Café.

• 1939 A fire destroys The Sanders Court & Cafe But it was rebuilt and then reoperation again. The pressure cooker is introduced. So Colonel Sanders able to fried chicken more faster.

• 1940 Original Secret Recipe of Kentucky Chicken was born.

• 1952 The Colonel begins to expand his chicken business by traveling from town

• to town.

• The Colonel awards Pete Harman of Salt Lake City with the first KFC franchise. A handshake agreement stipulates a payment of a nickel to Sanders for each chicken sold.

• 1955 Sanders sell the service station that he receives his first social security check for $105. After paid all the debts owed, he is virtually broke, bankrupt. He decides to sell his Secret Recipe to restaurants.

• 1957 Kentucky Fried Chicken first sold their chicken in buckets.

• 1960 There have total 190 KFC franchisees and 400 franchise units in the U.S. and Canada.

• 1964 Kentucky Fried Chicken has more than 600 franchised outlets in the United States, Canada. The first overseas outlet located in England. Sanders sell his interest in the U.S. company for $2 million to a group of investors headed by John Y. Brown Jr., so KFC now