Case Study Of COS

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Singapore has the limited place to build the manufacturing factory which is a threat for Singapore to raise the market place. The inventory of clothes that they produced is not much as fast fashion brand such as H&M and Forever 21 so the cost of labour cost will more expensive. Besides, rising labour cost is the reason why Singapore retailers has only do seasonal discount.

Recently Singapore is giving a positive influence for citizens such as eco-friendly, encourage citizens to use recycle bag instead plastic bag as well. Fair Price claims that the majority of customer chose, 62 per cent have tried Bring Your Own Bag (BYOB) over 36 percent reported doing it regularly and 13 per cent said that it is common for them.(CHLORIN CHEW PEI WAH, 2013) …show more content…

It launched the very first collection in London. Since 2007 till now, COS has expanded over 100 stores in worldwide. COS has the first launch in Singapore Orchard at November 2013. Till now in 2016, COS has 3 boutique stores in Singapore Ion Orchard, Raffles City and Jurong Westgate as well.

The concept of COS is producing high-quality well designed pieces and create a timeless and modern look. Karin Gustafsson- the designer of COS explained that the conceptual inspiration of COS collections are mostly comes from architecture. COS collection is defined as timeless, everyday needed clothes which is more unlikely a fashion follower, yet a lifestyle clothing brand. COS designers work hard in every details of the collection. Besides, they also merge the new techniques with traditional methods to innovate the fabric to make sure the quality has the same value of the pricing. COS offers the good quality product with reasonable pricing but more expensive than the fast fashion brand. COS considered mid-market price range which the price range is starting from $80 to $450 as well. In addition, COS provides women and men clothing, shoes and

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