We made a partnership with the renowned perfume brand Exsence. You will be able to discover our world of senses in your beautiful city. Magic of Woody intense will operate in Italy. Through our partner Exsence, Arabian Oud will find its place in the country of fashion. Milan will be served by one of the prestigious names of fragrances in the world.
Arabian Oud makes you discover its Arab and Oriental world through its perfume Woody intense. We hope to see you soon in Esxence store in Milan with our staff which will help you and answer your questions. We would enjoy meet you and present you our product, treasure only made for our customers.
Competitors :
Oud houses expansion plans are also being driven by the rising trend for strong scents
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The woody and aromatic agreements are predominant but with some oriental in novelties.
Dolce & Gabbana is particularly well card with two of her recent launches directly placed 4th and 5th position, which is a rare performance.
Our Package:
Oud has begun to appear, usually in the form of exclusive limited editions, opulently and carefully, in the avant-garde collections of perfumery houses that have already acquainted us with the exotics of the South, the East, and faraway islands
We thrive for perfection, diversity, sophistication and excellency in all our products.
To achieve that we became creative with everything from the product itself to choosing distinctive designs for all our perfume bottles that preserves our Arabian culture and heritage.
We want to amaze the world with our natural ingredients, unique scents and exquisite designs and packaging and attract more customers.
Our Financials :
Perfume sales in Saudi Arabia , the Gulf’s largest economy and the UAE reached 827.5million dollar and 205.8million in 2010.
Sales increased by 30 % in 2010 as loyal customers increased their average
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We will invite the media, bloggers, suppliers and important social personalities who can help us to inform people about our brand and product.
The flyers and advertising are essential in today’s competitive marketplace. Our main objective is to have some advertisement in the main districts and commercial places such as : Corso Vittorio Emanuele, Corso Buenos Aires, Via Torino and Corso di Porta Ticinese.
Many sample sizes of perfumes will be offered in front of shops or in the main districts of the city.
Few months after launching our products we will be promoting some perfume packages and special offer but also exclusive will help you to choose the most beneficial type of advertisement for your specific business.
There are also many ways that social networking sites can be used to advertise and promote your company. Ads can be placed on sites such as Facebook, LinkedIn, YouTube and Twitter.
Our product is also available on the Arabian Oud official website and on
Chapter 1 emphasis the importance of why marketing matters in our everyday lives. Cactus Rose is the first Latin American fusion cuisine restaurant that draws its own crowds also for its well-known tequila bar around the town of Wilton. They offer in their cuisine which includes fresh ingredients, natural beef, free range chicken, wild caught organic fish and seafood and also a variety of handcrafted margaritas. With the benefit of the marketing mix, Cactus Rose should think about what could impact its demand in terms of good, service or idea. The four Ps which are product, price, place and promotion. The four Ps will help Cactus Rose distinguish what they need to improve to better increase customer awareness, sales and profitability. A part of my contribution to the group project is conducting a new website for Cactus Rose. In terms of the four Ps, the improvements that are needed for this restaurant to gain more profit are more in the promotion decisions. In order to accomplish the marketing mix, our group planned to do more advertising for the restaurant through social
...is ad was impressive and gives the viewer a sense of curiosity after smelling the fragrances on the second side of the ad. The effectiveness of the ad could have been boosted even more so if one of the fragrances was “China Flower”, which was the enamel color being worn by the model. With the model wearing it and the sent being present, it could have added a whole other appeal and eagerness to buy that specific color.
Perfumes are one of the many products of the cosmetics industry. Francis Coty was one of the developers of perfumes. He decided to revolutionize the perfume industry which has seen little change in the 19th century. Coty decided to reinvent palette perfume fragrances manufacturer. He developed Perfume City in 1909, a residential house which has been converted into a large industrial complex. While, Perfume City has increased by Coty in 1920 owned and controlled all aspects of its production of perfumes, including the fields of flowers, plants packaging print shops and delivery vehicles.
The Ottoman empire began in the 1300’s in what is now called western Turkey. By the 1400’s, it reached across North Africa, present day Turkey, Iraq, Israel, Syria, Saudi Arabia, Eastern Europe, and southern Spain by expanding it’s political, religious, and economic power through conquests. The Safavid Empire was discovered by a mystical Islamic religious order’s military campaign to reunite the Persian Empire. The Empire also, housed present day Iran and a lot of Afghanistan. An it included a cultural and trading center. The last Empire was the Mughul Empire of northern India, known for its gunpowder just like the other two empires. They’re also known for their huge trade caravans and almost obliterating the Indian Ocean and South China Sea trade lines. The merchants of Mughul were the main source for carpets, fine cloth, pepper, and sugar. They were also one of the main sources of sugar throughout the world, before development by Europeans of its sugar colonies in Brazil and the West
For most companies, advertising can be a costly affair. On the one hand, customers are getting more information about new products, goods and services. While, on the other hand, it has to be effective, noticeable and remembered long enough to make potential customers into actual ones.
Perfume is important for a woman because its emphasize the style and mood that woman’s wear. A quote by Joybell C, “You are never fully dressed without perfume.” The ideal woman is an assortment of beauty, love, and attraction. Dior and Lanvin produce famous print ads that advertise women’s perfume. In Dior ad, it showed their new perfume called, “‘Miss Dior Blooming Bouquets.” which Natalie Portman partially clad in a wedding dress and she wear a black sexy body suit behind it. The white round shape words are in the middle of the ads, and the pink bottle of perfume is at the bottom. Lanvin’s perfume is called, “Marry Me”. A couple riding a bicycle together having a good time and staring at each other’s eyes which represent love
Hearing about how day in and day out you are able to apply and are constantly making improvements to how your respective ingredients are sourced, while having the ability to look into the future and see the possibility of mobility to meet your interests/exceed your current skills excites me to learn more about our company.
Sephora is working on one of the biggest complaint customers had: lack of ethnic diversity in Sephora Collection products. The company is coming up with more products that will fit all of the skin tones and undertones. Also, several years ago, Sephora’s main target market was wealthy women from 30 to 50 years of age. However, with growth of YouTube and teenagers growing up faster than ever, Sephora should consider targeting girls and women. By expanding their market, they will be able to produce more revenue. Men’s skin and hair care, fragrance products should be available in all of the Sephora locations. It will increase sales, especially during holiday seasons, when people are searching for presents. If customers will be able to purchase gifts for different genders and ages at the same store, they will be more attracted to that particular
Marc Jacob’s advertisement for the women’s fragrance, “Daisy” utilized a unique set of images to encode both explicit and implicit messages which function to create a visually appealing medium that is able to impact consumers on an emotional level. Through the first order of signification, the advertisement emphasizes lighting and bold, white text to effectively draw attention and accentuate their product and name. The source of luminescence seems to stem from the product itself as it illuminates surrounding areas such as the hair of the model and functions to contrast the duller surroundings. The text for the product and company name also display contrast with the light letters on a dark background and act as a simple yet sophisticated frame for the image while reinforcing what is said on the bottle. These techniques allow Marc Jacob to grant the product a divine, almost heavenly appearance and the model an angelic presence which implies a “bright” outcome with the use of the luxurious fragrance. In addition, the light from the product seems like the ideal way forth, a mystical beacon in the muddled, dull surrounding thus giving the product an air of importance. Secondly, from a denotative standpoint, the advertisement is set in a field of flowers and maintains a coherent yellow and green colour scheme throughout. The colours used reflect a very naturalistic setting that is cheerful and serene. Observers can make the connection between the livid, open field to the natural, floral fragrance. Furthermore, the title flower acts as a key sign in the advertisement and is connotative of beauty, youthfulness and innocence. The entirety of the bottle is representative of a yonic symbol and the large, crowning daisies amplify the promise ...
networking sites. Social media plays a hybrid role in the promotion mix. It allows companies to talk to their
primary marketing campaign must target families and position the new product well within that realm. They must additionally target the aforementioned cities, calling primary attention to the attributes of fashion and performance with a secondary emphasis on ecological conservation.
Nowadays, people attach great importance to appearance. In order to meet different customer needs, each company in cosmetic retailer industry provides various beauty products to customers. Skincare, make-up, hair care products, body care products, perfumes, health and beauty supplements are included.
Fragrance is a big industry which purpose has evolved through out many decades. According to Los Angeles Times, in the United States it is a $3.7- billion industry where women are the biggest consumer. Studies have shown that in average people apply 12 different aroma products a day. Today the scent is made to last for a very long time and it’s made with chemicals that create this pleasant aroma. Back in the history the main purpose of fragrance was to attract one person to another. However, now with many satisfying scents available to consumer, we can create out perfect aroma. Such fragrances can be found in your home, skin care products, perfumes, and colons. Every person has different sense of scent; someone has specific scents that remind him or her of childhood. Other people like freshly baked cookies, flowers, or scent of pinewood. In the early 20th century aroma products were designed toward youthfulness and physical appearance through out fragrances. Then, to a more mature and sophisticated women, which lead to a provocative pinups decade. In our society, fragrances became more accepted by the middle class and increased popularity in American bathroom.
According to Shimp (2007), there are five important factors which determine the purpose of advertisement in terms of marketers’ communication with consumers. He listed these five factors as follows: “(1) informing, (2) influencing, (3) reminding and increasing salience, (4) adding value, and (5) assisting other company efforts.” (p.246). To clarify that, the first most important aspect is informing people which means company needs to enhance the awareness of the consumer about their products by mentioning its advantages and features. Advertising also affect the products in two ways. Firstly, by basic demand, which build consumer desires for old products of the company and secondly, refers to a new brand of the company. In addition, effective advertising can retain consumer’s mind fresh about the image of a brand which develops the trace of the memory where consumers have to choose between two or more products. Moreover, it may change the product quality, create new, well-designed and elegant product and change consumers view towards the product. Lastly, by effective advertising program, company may save money and time as s...
Dior uses different market segmentations to sell their product. First of all, there is a geographic segmentation. Perfumes are luxury products. Thus, they target wealthier areas like North America, Western Europe, Japan, etc. Since Dior is popular worldwide, we can obviously find it everywhere, but their market is based on these areas’ needs. Then, they use demographic segmentation. They target adult women who have quite high incomes. Perfumes are something not everybody can afford. This fragrance can be worn for any occasion, special as well as regular; it is light but demonstrates personality and feminity. They are trying to get a medium to strong loyalty status. As for any perfume, if a woman likes it; she will probably buy it again. It is a very accessible product. Any store like Macy’s, Nordstrom or Sephora in North America or “perfumeries” in Western Europe will sell J’adore. The segment is very large, because many people, even if they do not fall in one category, will buy perfumes for special occasions, like Christmas. This is a gift that always makes a woman happy, and Dior develops its marketing around that. Indeed, during Christmas, they make a lot of offers that combines a lotion with the perfume for example. Also, there are no separate segments between women; all women want to wear perfume.