Case Study: Link Natural Company

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Recommended: International expansion analysis

After the organization has decided how they will enter the international market, the next problem is how to build a marketing plan or how to design the overall marketing mix. LINK NATURAL PRODUCTS (PRIVATE) LTD is a manufacturing herbal healthcare products and marketed to export and domestic markets. Therefore the company is planning to market their products in 32 European and Asian countries, while meeting their competitive business objectives. To achieve these objectives, the business must ensure that balances the four elements of the marketing (four Ps of marketing). Every product has its own different mix of the four Ps. The right mix of these four Ps will lead to the achievement of the marketing objectives and will result in the high …show more content…

A company produces a product or service or a combination of both, and in return, receive money as part of the exchange process. Value-based marketing requires that companies charge a price that consumers perceive them as a reasonable value for the product or service they receive. The price of a product depends on several factors such as number of the cost of making the product, the required level of profit "prices of competitors and customers are willing to pay prices. Currently Link Natural Company has seven factories among the Sri Lanka and around 4,000 employees are working in the company. They decide to use the concept of differential pricing due to economies of scale the cost of production is very low. Therefore compared with the natural products manufacturing companies in world market, Link Natural Company can sell their herbal products for a low price. In export prices is difficult to decide what currency prices should be quoted in. Therefore we can suggest the following options.

 Local currencies of these …show more content…

In other words the development means that the process of communication. Communication plays a major role in marketing. Promotion is either above the line or below the line. Above the line promotion is paid directly to, (eg -newspaper or TV advertising) and below the line promotion is the company uses other methods of promotion for the product message through.

From Link natural company is new in the world market, has to pay more attention to the process of promotion in order to attract new customers. The company can begin the process of communication with magazine ads and newspapers. International Advertising can be considered as centers of Muslim and Catholic families. The ads can be written in both English and Arabic languages. As the literacy level of the people of The Middle East is low due to economic differences, Link Natural may include some attractive pictures of their products.

Codes and local advertising regulations directly influence the selection of media content and promotional materials. Like Qatar government, some of other governments maintain strict rules and regulations on the content of advertising. . Therefore Link Natural Company needs to more about the content in advertising. And when they are doing promotions they have to observe the behavior of their competitors and should try to give something innovative and fresh to

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