Case Study: Hasbro And Mattel

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Hasbro was the company, I picked to analyze. The reason I picked it was because I work with a non-profit group and every year we do a Family Fun Night. At the Family Fun Night, we purchase lots of games to give out to families in our community. I thought it would interesting to see how these toy companies that make games stack up against each other. I decided to compare the companies of Hasbro and Mattel. I originally planned to compare Hasbro to Milton Bradley or Parker Brothers but as it turns out, both have been bought by Hasbro. Hasbro has been in business for 90 years. It was originally called Hassenfeld Brothers and was founded in 1923. The company originally sold textile remnants and then pencil boxes and school supplies. They also …show more content…

This is found by dividing the sales by the average accounts receivable. The purpose of using this equation is to see how easily a company collects its debts (Warren, Reeve and Duchac, 2016, p. 804). Hasbro’s accounts receivable turnover for 2012 was 3.96. They did only a 3.84 in 2013. According to my figures, the ratio for accounting receivable turnover was only slightly better for Hasbro in 2012 than it was in 2013. For both years, Hasbro had a lower ratio than Mattel. Mattel had a ratio of 5.19 for 2012 and 5.22 for 2013. Meaning that Hasbro collected their receivables less frequently than Mattel did for the two years. According to the 10-K, sales of boys toys were down in 2013, but were slightly offset by the sale of girls and preschool toys and by games which (Edgar Online, …show more content…

This is calculated by dividing the net income by the average total stockholder’s equity. This is used to compare the amount invested by the rate of income earned (Warren, Reeve and Duchac, 2016, p. 811). Hasbro for 2012 had a rate of 23%. For 2013, they had a rate of 17.8%. According to my figures, rate earned on stockholder’s equity was better for Hasbro in 2012 than it was 2013. Mattel had a rate of 27.4% in 2012 and a rate of 28.6% for 2013. For both years, Hasbro had a lower rate than Mattel. Meaning that Hasbro was more profitable for the stockholder’s in 2012 than it was in 2013. According to the 10-K for Hasbro, net earnings for the company were affected by restructuring charges and product development expenses (Edgar Online,

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