Case Study: Google's Strategy For Success?

Google is the place to work for

What can be better than having a stable job? My opinion - having a job with unique work environment where you, as an employee, feel happy, motivated and significant. It seems like a rare case; however there are companies which provide great and beneficial working environment. Google is one of a few organizations which care for their employees and provide rewarding environment for them. And in return employees reciprocate with very productive work that brings huge profits for the company. So what is Google's strategy for success?

Google's success stands behind its people that make Google one of the best places to work for. Google makes sure that employees have healthy work environment through their organizational culture, leadership, career development, and motivation, engagement and retention strategies.

Organizational culture is a key element in any company. It shapes the working environment and the way employees communicate, behave and perform. Organizational culture is ‘the set(s) of artifacts, values, and assumptions that emerges from the interactions of organizational members. An organization’s culture becomes the framework against which organizational

‘When it comes to our benefits and perks, we have everything you would expect from a large company, like health insurance, retirement benefits and so on. But we also offer way more than the basics. Our benefits are part of who we are, and they are designed to take care of the whole you and keep you healthy, whether physically, emotionally, financially or socially.’ It is obvious that Google cares for their people and recognizes its employees as a work force which drives company’s innovation and further development. That’s why work environment is an important element of employee’s performance level. Google invests a lot of money to make Googlers (employees call themselves Googlers) comfortable and