Case Study: Business Model For Flipkart

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BUSINESS MODEL FOR FLIPKART: Flipkart is an e-commerce portal, B2C shopping Portal, for Indian customers or at-the-moment, customers ordering the goods for delivering in India. The model here is : Portal > List Sellers who sell the desired portfolio products > Get customers browsing through the products > Create appealing discounts > Customer Shops for the desired products > Seller / Flipkart ships the product to customer > Product Accepted and Not returned back > Seller gets his agreed price of the product minus the commission charged by FlipKart for doing everything they do. Thus the core bread and butter of the Model is “X% commission on the total sale value given to the seller” The sale can happen via multiple channels as listed below …show more content…

It may range anywhere between 5% to 20% of the sale value (excluding taxes and discounts). The following is an e.g. of how the billing of FlipKart sale will be recorded in FlipKart’s financial books: Customer A, B & C Purchase 5 Products from FlipKart in a month and these products are a Book, a Stereo, A Fridge, A Mobile Phone and a Bed sheet from 3 Sellers. Invoice for the Month for FlipKart looks like below table . Business Model of FlipKart (Company as a Whole) Now as I mentioned earlier in the above section that FlipKart is not an Indian Regulated company any more, it is registered in Singapore and has many more subsidiaries to carry out related businesses to diversify and derisk its revenue model from those of the competitors. Following are the various revenue lines that FlipKart has for additional sources (allied to its core business) of revenue: 1. Web Portal (E-Commerce : Highlighted Above so not getting into the depth of this) 2. Web Portal Listing Fee and Convenience Fee (Sellers charged listing fee for selling on FlipKart and Customers charged Convenience Fee for faster …show more content…

PhonePe – Mobile Wallet on the Lines of PayTM and others. [Launched as of August 2016]. Business Model of FlipKart from Listing and Convenience Fee FlipKart might start charging (or may already be charging) a listing fee for the sellers to be able to sell on its platform, which eventually adds up to the total revenue of the company. Also the convenience fee billed to customers for gift wrapping, faster delivery add up to the total revenue of the web portal. Business Model of FlipKart Payment Gateway – PayZippy PayZippy is a payment gateway just like any other of the 1000’s of payment gateways out there and provides service to FlipKart and the likes of other E-Commerce players out there. The business model is pretty simple they charge a transaction processing amount to every transaction that goes through their payment gateway infrastructure. How payment gateways make money is something that you need to read in detail. I will give an overview of the various modes of payments here. Basically transaction processing charges differ from mode to mode like it is lowest in Debit Card and Net Banking (around 0.75% to 1.00%) of the transaction amount. Credit Card (1.5% to 2.25%), American Express Cards (3.00% to 3.50%) – So depending on the mode that the user selected to make the payment the e-commerce company will get an amount after retaining the transaction processing charges e.g. I buy a Book for 1000 INR and pay using AMEX Cards via PayZippy the selling e-commerce portal from where

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