Case Study: ARM Holdings

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Warren East, ARM Holdings
Biography
Mr.Warren East was the Chief Executive Officer of the ARM Holdings PLC from 2001 to 2013.He joined the company in the year 1994 as a general manager of the design consulting business unit. Before he became the Chief Executive Officer of the company, he became the vice president of Business Operations for three years.
Before he joined the ARM team, he was involved with Texas instruments, where he served for 11 years from 1983 to 1994. There, he dealt with applications as well as chip designs for microcontrollers, local area networks and analogue telephone devices. He also heavily contributed towards the company, where he was involved in the design of low power dialer chips as well as low system cost integrated analogue voice circuits for telephones. He also involved himself in designing PC modems and LAN adapter system designs. After that, he was responsible for marketing of IT semiconductor devices, which have the capability of being programmed after manufacturing in Europe (www.arm.com).
Mr. Warren East is currently a board member of De La Rue PLC, Inc. He is also a non executive director of Dyson and Micron Technology Inc and Senior Independent Director and Chairman Audit Committee of De La Rue plc. After he graduated, Mr. Warren was involved with Data Type Limited, whereby he dealt with terminal design and manufacture as a Design Engineer. He worked on oscillatory subsystems for VDUs, RF Emissions measurements as well as science compliance. He holds a bachelor’s and master’s degree in Engineering science from Oxford University, as well as an MBA and a honorary doctorate from Cranfield University. Before he joined the ARM team, he was involved with Texas instruments. Mr. Warren East is curre...

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Mr. East also had a high level of experience with interpersonal skills. When he was the Chief Executive Officer of ARM, he had the responsibility of directing and supervising staff. He was therefore good in communication with the management that was above his level and executives as a peer. He was also able to have a smooth functional relation with different categories of the company. He was therefore perceived to have a high level of emotional intelligence and the ability to easily read people.
Mr. East was also an effective team player. He was able to work with different individuals who had different personalities. He also used to encourage chances in a particular organization so that it may operate effectively. He had the ability to create an overall picture as well as being able to bring his team together to work through change efficiently and effectively.

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