Case Analysis: Sequential, A Pacific Biodiesel Company

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History SeQuential is a privately-owned biodiesel company located in Oregon. With a heavy emphasis on environmental sustainability, Tyson Keever (Co-Founder and CEO) began production on sustainable biodiesel in Portland with his partner Ian Hill in 2001 (SeQuential, n.d.). To achieve this, SeQuential uses only used cooking oil (UCO) to make its products rather than crops which contributes to energy production that is comparatively much more ecofriendly than competitors. Initially, homemade biodiesel was produced by the pair and sold directly to consumers through truck by the barrel. In 2002, SeQuential was formed as a joint venture between Pacific Biodiesel and Q Bio. This cooperative strategy allowed Tyson access to a refinery to convert …show more content…

Tyree Oil act as a regional distributor for SeQuential by purchasing their biodiesel in bulk and flipping a profit at retail prices to customers. Lots of customers also purchase biodiesel directly from SeQuential at a discount which they use in their daily operations. Capital Market ● Shareholders ● Venture Capitalists SeQuential has many capital market stakeholders in the forms of shareholders and venture capitalists. While some shareholders worked on the board of directors, many minority shareholders were not. They also invested money into SeQuential and in return is expected dividends with the company’s success. More than a partner of SeQuential, Pacific Biodiesel is a venture capitalist as well. They are critical to the success of SeQuential as more than just an investor, they provide SeQuential with their experience in the biofuel refinery business and in return expects a share of the profits. Organizational ● Board of

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