Case Analysis: Moonka Auto

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Issues In Moonka Auto, Ashok Agarwal faces many challenges regarding the recruitment of salespersons. There is poor advertising, low supply of workers, ineffective interviews, lack of strategic planning, maintain employees, other parts of the business affected by the ineffective process, and ineffective planning of new location. The biggest problem thus far is the ineffective HR process used in hiring new employees. It starts with the companies poor advertising. Advertising of the job also is an issue because it has not been updated since 2010. The same ad had been used in 2012 to recruit a new batch of employees. This ad wasn’t very effective, to begin with, as it only attracted one quality candidate. The dealership needs to develop an updated …show more content…

Right now, there is a low supply of workers leading to a shortage which means that instead of trying to hire full-time workers Ashok should try to look to different strategies in order to account for the shortage. He could do so by making opening positions for part-time workers, employ contract workers, outsource work and essentially try to reduce that gap. Ashok should have been prepared for this shortage by forecasting the firm’s demand for future employees. By looking at the market share growth of 8% in 2009 to 30% in 2015 Ashok should have predicted the need for more workers and arranged accordingly. This is a major problem because, with a high demand and low supply, it causes an influx of unqualified …show more content…

The process of hiring and development is one that requires a lot of time. The opportunity cost of him doing HR duties ha a heavy toll on his duties as the owner. There is the process of choosing an appropriate and, going through applications, interviewing individuals and picking appropriate candidates. This process takes a lot of time out of his hands and really affects the business in a day-to-day aspect as well as a big picture aspect. This is the reason he can’t effectively keep employee morale up because there is a lack focus on his job. There is the major need for an HR employee that can handle all this work as Ashok can focus on his duties as the

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