Carrefour background information
Carrefour is an international retail chain with its headquarters located in Levallois-Perret, France. Carrefour operates mainly in the European Union, South America, East Asia and Northern Africa. It is currently the number 1 retail group in Europe and number 2 retail group worldwide in terms of revenue after Wal-Mart. Carrefour has 12 547 stores, 456 295 employees in 29 countries worldwide. Carrefour’s first store was opened in 1960, in Annecy, France and today the original store is still operating and is the smallest Carrefour location in the world. The Carrefour group pioneered the idea of a ‘hypermarket,’ which is a large outlet consisting of both a grocery store and department store under one roof. Carrefour’s fist ‘hypermarket’ opened in 1963, in Saint-Genevieve-des-Bois, France.
Over the years Carrefour has created many of its own products and services. A couple of examples are; in 1976, Carrefour introduced it own unbranded line of products “Produits Libres,” in 1981, they introduced their own payment card “the Pass Card,” and in 1984, they launched Carrefour Insurance Services.
In its home country of France, Carrefour saw and continues to see growth and expansion through acquisition of competitors and from within. France is home to 3857 stores of the Carrefour group or about 31% of Carrefour’s total number of outlets worldwide. France is still Carrefour’s main customer, accounting for approximately 48% of Carrefour’s global sales or €77 901 million in 2006.
Carrefour and its major developments in France
The Carrefour group is a French leading distribution groups. It is the second largest retail group in the world in terms of revenue after Wal-Mart and the largest in Europe and so in France. Carrefour stores are very large retail facility which carries an enormous range of products under one roof, including full lines of groceries and general merchandise.
The French market is the biggest for Carrefour. Indeed in 2007,
Carrefour sales in France represents 42085m€ which is more than 45% of its total sales.
The group currently operates four main grocery store formats in France and currently has over 3698 stores, either company-operated or franchises. Each four different stores target a specific market and have its own strategy. Below all the stores present in France for each section.
- Hypermarkets “Choice and quality for everyone”
Sales area ≥ 2500 m2
Offer of food: 3000≤ X ≤ 5000 ref
Offer of non food item: 20000≤ X ≤ 35000 ref
Currently, the company owns and operates stores in 45 states. As of June 2014, Charlotte Russe operates 560 stores. Those 560 stores can be found in local malls/shopping
By 1950, Debenhams owned 84 companies and 110 stores with result to be the largest department store group in UK. Debenhams was part of the Burton Group from 1985 to 1998, and during that period the firm was repositioned with the introduction of exclusive merchandise, and its stores increased in number. Then in 1997 the first international franchise store opened in Bahrain [1].
In 2013 French wine exports earned AUD $11.92 billion. France is known for high end wines bringing a huge economic return.
The leading manufacturing industries are metallurgy, mechanical and electrical engineering, chemicals, and textiles. In 1986, France ranked third in Europe in steel production, with an output of 14.8 million metric tons and second in aluminum output. These and imported metals are fabricated into a wide range of mechanical and electrical equipment marketed throughout the world. French locomotives, turbines, electronics equipment, nuclear power plants and submarines, and television systems are famous for their innovative design, as are French automobiles, such as Citroen, Peugeot, Simca, and Renault, and French aircraft, such as Mirage, Concorde, and Airbus. In 1985, France ranked fourth in the world in production of passenger cars and third in output of commercial vehicles. A wide range of chemicals, including perfumes, pharmaceuticals, nitric acid, sulfuric acid, and fertilizers, are also produced. The French textile and garment industry has long been known for its high fashion, although in recent years the industry has lost many former markets to lower-priced imports from countries with lower labor costs.
Due to the good establishment of the business, it has huge market national. The company has therefore opened many retail shops and stores all over the country to ensure that their products are accessible to the customers. The entity provides a favorable environment, and many clients view the place as a fun shopping place to be. The retailer has targeted a big pool of customer because of the variety of products it sells. The stores products vary from kitchen goods, jewelry, and electronics clothes to hardware
...ed the lifestyle of Canadians. Their effect on Canadians contributed to the making of our consumer capitalist society. While department stores introduced several innovative ideas to the business world, their negative impact significantly contributes to our materialistic lifestyle. Donica Belisle’s “Retail Nation: Department Stores and the Making of Modern Canada” clearly define these aspects and describe the mass retailers relationship between the public, its stakeholders and Canada’s national identity. The author’s well researched information and various perspectives of a situation support her arguments effectively. In conclusion, Donica Belisle’s book excels in its presentation as it is well written and well organised. She successfully communicates her main points and eliminates bias by presenting both sides of a story, making this a good book for others to read.
Belle Couleur¡¦s recognition of the constraints of the distribution channel and ability to respond to it would be another major strength. The main constraint in the distribution system would be the limited retail shelf space available to the numerous competing brands. The recent increased preference of retailers as the main choice of distribution for the several competing hair colorant brands has resulted in limited shelf space. So in order to accommodate the limited shelf space, Belle Couleur will introduce only fifteen shades of hair color in the Netherlands as opposed to twenty in France.
My company of choice for this report is Macy 's. 'The Magic of Macy 's ', as the company advertises it, has inspired me to shop there, take advantage of their incomparable discounts and great online shopping experience. Macy 's, Inc. is one of the largest department store chains in the United States of America. Macy 's manages stores under the Macy 's and Bloomingdale 's brands. I enjoy shopping at both of the company 's store brands, Macy 's and Bloomingdales. Bloomingdales provides a more personalized experience
Compared to other countries, France’s economy is the fourth largest in the world. France is a very industrialized nation, yet it has kept some of the cultural characteristics that contribute to its old-world charm. The economy is “exceptionally diversified” (“Economic Structure”, 1). It produces everything from aircrafts to pharmaceuticals.
As of January 31, 2015, the company operated just under 1,800 stores. Of that number, 990 of the stores were in operation under the Kmart banner, and 810 were operating as a Sears store.
Around the world they have 3,100 stores. Most of the stores are in Germany, United Kingdom, United States, France, Spain, and Sweden. The stores are in every continent.
H&M is the world’s second largest retailer, only behind its main rival Zara of Inditex (Petro, 2012). The company currently has 3006 stores in 53 countries. The company does not own any factories. H&M outsources production to network of 800 independent suppliers; 75% in Asia and 25% in Europe. In order to increase the efficiency and productivity of its supply chain, the company strategically locates its network of 20 to 30 production offices close to its suppliers. According to Stockholm Newsroom, the pretax profit of the company for the month of June to August of 2013 is $907 million, which indicates an 11 rise in turnover (Pollard, 2013). The company continuous development plan facilitates its goal for both brick and mortar, and online stores expansion worldwide. The target segments for H&M, a category specialist store, are trendsetters and fashion/money conscious males and females ranging from 16 to 40 years old with income ranging $15,000 to $60,000 annually.
This report analyzes the cosmetics retail industry in Hong Kong. There are many large-scale specialty cosmetics chains that are well developed in this market, such as Sasa, Bonjour, Colourmix, Aster and Angel, which are taking the lead. They mainly offer a wide range of international branded products and private label products to cater for customers’ special beauty needs, like make-up, fragrance, skincare items. With many dominant firms and a slowing growth in demand, the industry structure is being identified as mature.
Louis Vuitton, Chanel, Gucci, Dior, Prada, Jimmy Choo, Hermes, Rolex…. These are all; luxury brands and they are everywhere. The luxury fashion market represents an important and increasing sector of worldwide retail (Husic and Cicic, 2009).
In 1959 Carrefour supermarket company is set by Fournier, Badin and Defforey families Who run discount supermarket in Annecy.