Carl's Junior Commercials: Gender Stereotypes

Any Carl’s Junior commercial could be used in a discussion dealing with cultural stereotypes and values. The particular commercial I watched began with a women in a bikini top and jean shorts grilling food, a second female wearing essentially the same thing appeared and began to grill as well. The two women were somehow in each other’s way and began to fight over the grill. The commercial ends with the two women joining their food together to make one sandwich. I think the purpose of the commercial other than the obvious, which is to sell food, is to grab viewers’ attention. The company might believe that by having such scantily clad women in their commercials it will stand out amongst others on television and could help with their sales. Based on the

By portraying women in little clothing the company is hoping to grab the attention of male viewers. The company is stereotypically believing that women doing nothing other than wearing nothing is what men are looking for in a fast food restaurant, I know it is about grabbing our attention and less about the food, but there must be other ways since I don’t see McDonalds using the same tactics. I guess on some level it worked since I am writing a paper on it currently. The minute I read the assignment, Carl’s Junior commercials are what came to mind. I could see this style of advertising being used on social media such as Twitter or Snapchat, since those audiences could be more targeted than television audiences. “Businesses increasingly use social media for advertising, strengthening relationships with customers”(pg 294) which makes more sense for this type of commercial than a national television sport. Unfortunately commercials such as this particular one from Carl’s Junior show how tolerant our society is towards sexualizing women for no other reason than to entice men into buying fast