"We have a competitor who says he's No. 2. That's hard to argue with"
Hertz's Avis counterpunch campaign exuded arrogance, aggression and attitude. Such was typical of Carl Ally's `Grab em' by the throat' attitude, which won him fame, fear and loathing. He was known as a brash, heavy-hitting man; stubborn, and perhaps a little reckless in his ways. Albeit his disagreeable ways, he was responsible for transforming many corporate underdogs like Federal Express, MCI, Volvo and Scandinavian Airline Systems into American household names.
Born in 1924, Detroit, Ally served America in WWII and the Korean war as a distinguished fighter pilot in the U.S Air Force, winning medals of honour. After the army he graduated from the University of Michigan with a bachelor's and master's degree. His career started at General Electric, as an advertising executive. After which he worked at a small Detroit advertising firm then advanced to Campbell-Ewald Co., a regional advertising powerhouse, in 1955. His ardent tenacity won him recognition from his superiors and he was sent to New York to be the manager at their head office. The same ardent tenacity however, did not impress his new bosses and he was left jobless in New York in 1960 - the Bernbach golden age of advertising. Lucky for him, Papert, Koenig Lois (PKL) was established in 1960 by three men who left DDB with a mission: to take risks and push the limits of advertising. They shared the same ideals and background as Ally and wanted to take advertising beyond what DDB was comfortable with. It was an agency for the new generation of admen: Jews, Italians, Greeks and women who were previously cast to insignificant roles. This gave conventional advertising at that era a new wave of ideas.
``From Y&RNY and DDB, the creative virus quickly spread in the 70's to spin-off agencies started by immigrant creatives who jumped from their motherships: Wells, Rich, Greene; Papert, Koenig Lois; DellaFemina Travisano; Rosenfeld, Sirowitz & Lawson; Carl Ally; Ammerati & Puris; Scali, McCabe & Sloves; Delehanty, and Kernit & Geller, to name but a few. All it took was an award-winning writer/art director team, a sharp business guy or gal, and a client willing to take the million dollar leap of faith.
Amazing brands were built by these defector agencies. Carl Ally created Fed-Ex. Wells Rich Greene revived Branif, Alka-Seltzer and American Motors. Sam Scali and Ed McCabe gave America Volvo and Purdue Chicken.
Melvin Archie Jr. was born on 05/13/1948, in Canton, Mississippi, to Melvin and Lillie Mae Archie. Melvin's parents were married for twenty years before they divorced. Melvin and Lillie Mae had 2 children together. They are Melvin Archie Jr, age 67 and lives in St. Louis, Missouri and Nancy Archie, who passed away in 1994 of throat cancer, she was 44 years old. Melvin has 3 paternal half-brothers but he doesn't have a relationship with them other than limited Facebook contact. He attributes this to the large age gap. He stated that they live in Centralia, Illinois. Both of Melvin's parents worked outside of the home. His father was an oiler repairman for Missouri Portland Cement Company and his mother was a cook at a family owned restaurant
Albert Sidney Johnston was raised in a family of hard workers and he had a good childhood. He fought for the army of Texas in the Mexican war, with the US army in the black hawk war, and he fought for the Confederate States of America in the Civil War. He was a hardworking man who had a life that revolved around the military. Johnston fought for the US army and was a Brevet Brigadier from 1826-1834 and 1849-1861. He fought for the Texas army and was a Brigadier general from 1836-1840. Also For the CSA army he was a General from 1861-1862.
Lansdowne Resor hailed as “one of the most outstanding women in American life” in J. Walter Thompson Company’s 1964 press release still struggles for the recognition for her work in advertising. The question remains: if Lansdowne Resor was so influential to the history of advertising, why she is not mentioned in more textbooks or books on the greats of advertising. Many people are able to name notable advertising greats including David Ogilvy, William Bernbach, and Leo Burnett. The gap in the history of advertising and its influential women provide the basis for the importance of research to explain the importance of Lansdowne Resor in advertising history. Lansdowne Resor changed the way advertising is crafted in order to provide a more tailored message to targeted female publics, and in doing, so she created techniques in advertising that are still in use today. Unfortunately, with most of the advertising history being written from the male perspective, it is hard to tell Lansdowne Resor’s story without mentioning her husband and former President of J. Walter Thompson Company, Stanley Burnett Resor. Arguably, Resor became increasingly instrumental to Lansdowne Resor’s life and career. Helen Lansdowne Resor’s tenacity and abilities allowed her to excel in the field of advertising and to help solidify
Roger Sherman was born on 19, 1721 in Newton Massachusetts. He was the second child to be born to his Dad William Sherman and his mother Mehetabel Sherman. Roger’s father supported the family by farming and the work of shoemaking. Roger’s mother was known to have strong moral values, and instill those values into her children. At the age of three, his father had moved the family to Soughton which used to be a frontier town, and was located seventeen miles South of Boston. His father worked as Cordwainer and a farmer and taught Roger about his trade. Roger had a very limited education, and only had his dad’s library. However, Roger craved to read and learn to during his free time to help benefit his education and knowledge. But Roger did
The Creative Class is divided into two major groups. The first being the “Super-Creative Core” and “Creative Professionals.” The first group or Super-Creative Core is made up of 12% of the all jobs in the United States. Florida deems members of this group people who are fully engaged in the creative process. These people would be deemed innovators and creators of products and consumer goods. They are engineers, scientist, educators, researchers, artists and more. The second group is creative professionals who are the thinkers of America bringing talents in health care, business, finance, law, and much more. Their job is to solve detailed problems with a degree of higher education (Florida, 2002). These creative professionals are people in the healthcare business and finance industries. People within this group and interested in drawing on complex bodies of knowledge to solve specific problems.
Gordon Parks was a photographer and humanitarian with a passion for documenting poverty, and civil rights in the second half of the 20th century. His signature style continues to be celebrated as one of the most iconic of the time.
The Ad and the Ego traces advertising's development from its largely descriptive 19th century origins
Opening a new advertising agency in 1948 appeared decent timing. The Depression and World War II threw all the well-established, advertising firms out of business and dejected attempts by newcomers to break into the marketplace. However, with the war done and the American economy growing with unprecedented strength, and a better public awareness of the media and its influence, advertising became an essential element in any business practice. The potential for growth was almost boundless. Still, the agency of HOB&M did not become popular overnight. Competing with such established industry front-runners as J. Walter Thompson, Young & Rubicam, Leo Burnett, and BBDO was hard.
Georgano, G.N. (2003). Chapter 4: Advertising. In Vintage Years 1920-1930, p.87. US: Mason Crest Publishers
P&G became the innovator in many large brands, this started with Ivory Soap. P&G boasted that this was the purest soap as well as the soap floated which was a concern of many people in this time. P&G put in a great deal of effort to market the soap in local papers, radio and other forms of media, this was a first effort by any brand to market with “Mass Media”. (P&G, 2014) P&G innovated the way the other brands began to market as well. P&G saw the opportunity to build a relationship between the consumers and product. As the 1900’s rolled around P&G grew into international markets it purchased another soap brand called Fairy Soap, out of England, which also marketed the soap, could float.
Kishel, P. G. "The Rise of Advertising in the United States: A History of Innovation to 1960." ProQuest Research Library. ProQuest.com, 3 Mar. 2014. Web. 30 Mar. 2014.
One of the issues that I found compelling due to all its contradictions is the so-called "cosmopolitanism" as an identity mark of the advertising men (as it is highlighted by "Apostles of Modernity" and "Sold American", too). How was possible to build up this self-perception in a profession that happened in a desk, from 8 am to 5 pm? How much cosmopolitan was this? To me, this is also part of what McGovern points out on the distinction as a key force that plays a role both in advertising men and advertising as an industry itself. This operation -being cosmopolitan, being distinguished from the mass, being the Opposite to the others- defines the world in which the ad men and the Other (women, children, blacks, immigrants, workers, and so on, they were undistinguishable) lived -and still
Caves, R. E. (2000). Creative industries : contracts between art and commerce / Richard E. Caves. Cambridge, Mass. ; London: Harvard University Press.
F.M.C.G. Company Heinz is the most global U.S. based food company, with a world-class portfolio of powerful brands holding number 1 and number 2 market positions in more than 50 worldwide markets. There are many other famous brand names in the company¡¦s portfolio besides Heinz itself, StarKist, Ore-Ida, Plasmon, and Watties. In fact, Heinz owns more than 200 brands around the world and makes over 5,700 varieties.
“Not Being Advertised…How The Advertising Business Has Changed Over Time.” Ezine Articles, Allan Kalish, 22 December 2005. Web. 4 October 2009