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Diversity in the fast food industry
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Strategic Analysis of Campbell’s Soup Company
Introduction to the Organization
The Campbell’s Soup Company was founded in 1869, in Camden, New Jersey, USA by Joseph A. Campbell. It is globally recognized as a good quality, branded convenience food manufacturer and distributer. This company’s recognition and strength relies on three major business segments- Sauces and Soups, Confectionery and Crackers and Away from Home Meals. Joseph Campbell had originally introduced this company as a producer of canned soup, tomatoes, jellies, vegetables and meat.
In 1987, the company reluctantly hired Mr. Arthur Dorrance’s nephew Dr. John T. Dorrance trained in England. John had agreed to work for Campbell under the condition that he would buy his own laboratory equipment’s out of his pocket money and take a salary of $7.50 a week (CSC, 2009). Soon Dr. Dorrance made his mark in the history of this company by inventing condensed soup in 1897 by eliminating water from the canned products and dramatically lowering the production and operation cost of the industry. By the year 1922, his idea of condensed food product became so popular and in high demand that the company decided to adopt “Soup” as its middle name. By the year 1930, advertisements on radios had already started jingling its “M’m! M’m! Good!” jingle to captivate the consumers. In and around 1950’s Campbell’s TV commercials were introduced offering new products, food ideas and recipes (CSC, 2009). It is a privately held company. Globalization seems to have positive impacts on the company’s business as its sales have extended from domestic to global markets. It has also seen a significant increase in the volume of its sales over time. Campbell’s products include:
Campbell’s Products
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...decades. Utilizing this status of branding they have created over the past few centuries, they should expand further more into various product categories to grow further more interests of their customers and well-wishers.
• Diversification: Pursuing diversification on strategy to acquisitions concerning the purchasing, production, and marketing and distribution system.
• Focus: More focus on the expansion of the brand on international level
• Culture-Base Products: Introducing products based on various cultures and tastes
• Brand Transition: Executing brand transition nationally and internationally
• Economies of Scale: Obtaining strong economy of scale and sources for raw materials.
• Divestment: Divest slow business sectors to reduce debt and fund expansion
• Focus on Retail Distribution: Focus more on product distribution in the restaurants and cafes.
The purpose of this memorandum is to list that key procedures have been performed, integrities have been compromised, and professional standards were applied through the confirmation process. Positive confirmations send to and received by Simply Soups Inc. on November 2, 2015. These positive confirmations provide evidence to us when response is obtained from the recipient. The purpose of applying positive confirmation in this case is that contacting third party directly helps us to access outside party records
Campbell’s Soup Company has become a household staple for many families around the world for over 100 years. Founded in 1869 by fruit merchant Joseph Campbell, and icebox manufacturer Abraham Anderson, Campbell’s Soup Company was first called the Joseph A Campbell Preserve Company. They sold canned jellies, tomatoes, vegetables, condiments, soups, and minced meats. Campbell’s has become a worldwide company with annual sales of more than $8 million. In 1876, Abraham Anderson left the company. In 1882, Arthur Dorrance joined Joseph Campbell, starting the beloved Campbell’s Soup Company.
It was because of the Campbell’s Soup Cans that Andy Warhol got his first solo art exhibition, in the summer of 1962. Even though Warhol lived and worked in New York, the exhibition took place in Los Angeles, at Ferus Gallery. The exhibition was made possible by Irving Blum, who was running the Ferus Gallery at the time. During his visit to New York, Blum was intrigued by several paintings of Campbell’s canned soup that he saw at Warhol’s studio. After Warhol explained his intent to paint a series of cans for every flavor in the Campbell’s Soup catalogue Blum proposes a show for the entire collection and Warhol embraced the idea. The exhibit, consisting of 32 paintings, ran for most of the summer and managed to stir up lots of fuss in the art sc...
And finally LVMH diversification strategy (Bernard Arnault) is making acquisitions outside the company’s sector. In sector where they don’t have the “know-how” and don’t match the company Image. The current CEO (Arnault Bernard) is also the major shareholder which makes him easier to make decisions on new acquisitions
Campbell’s Soup Cans, consisted of thirty-two canvases, one for each flavor of Campbell’s Soup variety sold at the time. Each canvas was hand-painted, and he carefully reproduced the same image on each one, only varying on the label for each can, differentiating them by their variety. It was shortly after he completed this work, that he began to use the photo-silkscreen process.
they realized they had to extend their product line by including other apparels, furniture and
Marks and Spenser alternative for the substantive growth can take the following strategies, horizontal integration, related diversification, vertical integration and unrelated diversification.
...ative aspects of diversification, for example through better corporate planning, human recourse management and reaching further synergies between its various business lines.
They tried to differentiate from other products in the market by their secret recipes and exclusive products design. • Capital investment: According to Campbell’s update on business strategies for fiscal 2016, the company expects costs of $250-$325 million related to initiatives on improving quality and savings target (Campbell to Provide… Fiscal 2016). • Switching costs: Most competitors’ soup products are similar in taste and quality. Even though, Campbell maintains a higher level quality, they price their soup products 20 to 25% higher than generic brands (A Strategic Assessment). Therefore, consumers are easily to switch from one supplier to another.
This case examines issues of asset control for Ben & Jerry’s Homemade, Inc., in light of the outstanding takeover offers by Chartwell Investments, Dreyer‘s Grand, Unilever, and Meadowbrook Lane Capital in January 2000.
The purpose of this project is to show how financially stable the Kraft Foods Group is and demonstrates what its strengths and weaknesses are. The reader can expect to find out what Kraft Food Group is and about their financial history for the last five years. This business participates in the consumer packaged food and beverage industry. The markets that Kraft Food Group sell to are the United States and Canada. Some brands that are included in this company are Kraft, Maxwell House, Oscar Mayer, Planers, Kool-Aid, Velveeta, Capri Sun, and Philadelphia to name just a few. This company was started in 1903 by James Lewis Kraft. Mr. Kraft used a wagon and horse and started selling cheese to businesses in Chicago, Illinois. In 1909,
McDonald's Corporation is the largest fast-food operator in the World and was originally formed in 1955 after Ray Kroc pitched the idea of opening up several restaurants based on the original owned by Dick and Mac McDonald. McDonald's went public in 1965 and introduced its flagship product, the Big Mac, in 1968. Today, McDonald's operates more than 30,000 restaurants in over 100 countries and have one of the world's most widely known brand names. McDonald's sales hit $57 billion company-wide and over $25 billion in the United States in 2006 (S&P).
Ben Cohen and Jerry Greenfield founded Ben & Jerry's Homemade Ice Cream in 1978. Over the years, Ben & Jerry's evolved into a socially-oriented, independent-minded industry leader in the super-premium ice cream market. The company has had a history of donating 7.5% of its pre-tax earnings to societal and community causes. Ben and Jerry further extended their generosity by offering 75,000 shares at $10.50 per share exclusively to Vermont residents, so that they may help those who first supported the company; Ben and Jerry's wanted residents to profit from their venture as well. In addition, steady growth and a widely recognized brand name helped Ben and Jerry's obtain 45 percent of the premium ice-cream market, yet the company stock price remained stagnant at $21 a share for several years.
Before working at Yankee Candle, Mr. Kent held a leadership role in the marketing and sales department for Olin Corporation and the Campbell Soup Company (Alex and Ani Names Harlan M. Kent as President, 2015). He
Durke Asset Management SA (nd), The benefit of diversification, Management Mandate Philosophy, viewed 24/1/2012, < http://www.dukre.com/media/en/E5A1BF79-2F6A-4377-8566-316F1634D738/Benefits%20of%20diversification.pdf >