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Types of research methodology
Types of research methodology
Types of research methodology
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According to the American Market Research Association, market research
is … “the systematic gathering, recording, and analysis of data about
problems relating to the marketing of goods and services”. There are
number of key words that are identified in the above definition. They
are:
* Systematic- this means using an organised and clear system
* Gathering- this means knowing what you are looking for (e.g.
target audience) and collecting appropriate information
* Recording- this means keeping clear and organised records of what
you discovered
* Analysing- this means putting the information in order and making
sense of your information in order to identify the relevant trends
and finding out the conclusion.
* Problems relating to the marketing- this involves dealing with
questions which, will help you to understand better both your
customers and other information about the marketplace (e.g.
competitors’ products and services)
Market research is necessary to all organisations because, without it
they would not able to identify customer requirements as well as the
activities of its competitors. Also, organisations such as, Cadbury
Schweppes need to use market research to find out these information
before; they can develop their marketing strategy.
The use of market research
Market research can be used for many purposes. It can be used to
collect information about the market. Examples of information about
the market include the following: analysing the market potential for
existing products; forecasting future demands for existing products;
assessing the market potential for new products; studying the market
trends; analysing competitor’s behaviour and performance; and
analysing the market shares.
Market research can be used to collect information about the product.
Examples of information about the product include the following:
finding out customer’s acceptance or rejection of new products; making
a comparison of existing product in the market; forecasting new uses
for existing products, finding out the technologies that may threaten
existing products; and new product development.
Market research can be used to collect information about the pricing
in the market. Examples of information about the pricing in the market
include the following: estimating and testing the price elasticity of
de...
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...n about their rival competitors, for example information
about their products.
Market research companies
There are number of market research companies that provide useful
information. For example, Mintel (www.mintel.co.uk) is a commercial
research organisation which, sell monthly journals containing reports
or consumer markets, for example, bread, confectionery, beverage, and
financial services.
I have collected my secondary data from the following sources:
* I got general company information from www.cadbury.co.uk and
www.cadburyschweppes.com.
* I got some company information sent to me through the post
* I got my statistics from the internet at
http://www.cadbury.co.uk/EN/CTB2003/information/market_review/
* I also got information about the company and Cadbury Time Out from
www.cadbury.ie
I have designed and produced my own questionnaire (see page ) to find
out what people thought about different flavoured bars, etc. Then I
have produced my results for my questionnaire and identified the main
findings (see pages ). Next, I have explained the secondary data of
Cadbury products and found out the main findings of each graph (see
pages ).
In Chuck E. Cheese's Latest Tune: an Ode to Millennial Moms, the author, Craig Giammona, describes how Chuck E. Cheese is using target-marketing skills to reach a certain demographic. Giammona illustrates how the firm must reach the parents as well as the children because it is the parents who are actually taking their children to the facilities. Chuck E. Cheese’s new target market is based on age and family lifecycle, as discussed in lecture for chapter eight. Our generation, Millennials, is just recently becoming parents, and marketing to them is still a learning process.
Market research and information about the industry is very important to the organization because it will allow the organization to position itself well in terms of sourcing chocolate raw materials and in identifying the market for its products. For example, understanding that some chocolate product purchases are seasonal, e.g., at Christmas; around Mother’s Day; and, on Valentine’s Day, allows the organization to have more product on hand and to create displays, in store, that will increase purchases and attract more customers when existing customers tell their friends about the availability of high end products, at reasonable prices, in their store.
Krispy Kreme Case Study Question 1. The chief element of Krispy Kreme's strategy is to deliver a better doughnut and to appeal to customers in new ways. They have taken great steps to insure customer satisfaction from the use of their proprietary flour recipe to their automated doughnut making machines. They have chosen to target mainly markets with 100,000 households. They also were exploring smaller-sized stores for secondary markets.
Adoption is such a great thing, and provides many children, with a family they have always wanted. There are local adoptions, domestic adoptions within families, and international adoptions. Even though adoption is a wonderful thing, there can be a negative side as well. There is always a risk of the children not bonding with the adoptive parents. These children, unfortunately, are at a higher risk for mental health disorders, and also, they are at risk for abandonment issues. There are community programs that aim to help adoptive parents, and the children.
Better Foods Corporation experienced a drop in market share due to the fact that their competitors are making misleading health claims about all of the healthy benefits the consumers are able to get when eating regular amounts of cereal. The competitors are not completely lying because the consumers could get health benefits from eating their cereal, it would just be an enormous amount. Since all of this is happening, my boss wants me to write an advertisement following in our competitors footsteps and also make these misleading claims so our cereal stops declining in the market share.
Mondelez International Inc. is a global snacking powerhouse with 2012 revenue of $35billion. ("Mondelez international reports," 2013) Mondelez International Inc. is selling its products in 165 countries, and it is a leader in the world in selling candy, coffee, chocolate, biscuits, etc, with brands such as Milka Chocolate, Cadbury Dairy Milk, Cadbury, LU, Jacobs coffee, Oreo biscuits and Nabisco, Trident Gum and Tang. ("Mondelez international reports," 2013)
Adoption has changed many lives for the better, including my own. By being adopted, it has allowed me to experience what it is like to live in a world of endless possibilities. It has taught me to be open to different cultures and how to adapt to a new society. Adoption is not just taking legal responsibility of a child; it’s a lifelong journey that guarantees the betterment of the next generation.
This report outlines and analyses the consumer decision process encountered when purchasing biscuits in relation to primary market research completed targeting one particular demographic of the possible market. The purpose of market research is to ensure that a businesses focus is on producing a product that meets the needs and wants of consumers, therefore it is essential to identify a potential target market and create a product that is able to be successful at all stages of the consumer decision cycle (Armstrong, Adam, Denize, Kotler, 2010, pp. 74-146). The report will explore the effects within the biscuit industry of various external factors influencing their products. Political and legal regulations, socio-cultural trends, economic shifts and the natural environment all impact a consumer’s decision making process and in turn the necessary actions of the businesses. Additionally, there are various demographic, geographic, behavioural and psychographic traits and trends of the target market that are inextricably linked to the circumstances within a marketplace and are analysed (Armstrong, Adam, Denize, Kotler, 2010, pp. 74-146).
In society today, school-age children are under tremendous pressure to fit in with their peers and still perform well academically. I believe that school uniforms in pre-K through high school levels is an excellent way to help children succeed not only in school, but to prepare them for college and the “real world.” Three reasons why I believe school uniforms should be used in all schools is first, they are economic, next, they reduce distractions and finally, they help with social equality.
We have come to the phase that allows Team A to apply the research tools and implement a market research plan. Team A will review various marketing research tools that are available for researchers to use such as secondary research, secondary on-line research, exploratory research, nondirective interviews, and the Likert scale. Our secondary research is showing that consumers are demanding healthier menu options. This market research implementation plan will develop several market research tools; including questionnaires’ and the Likert scale to verify if McDonald’s consumers genuinely want and will purchase healthier menu items.
In order to provide a structure upon which a comprehensive marketing plan can be build, Sainsbury's should adopt a SOSTAC model in order to help the development of a logical structure combined with the key elements of a plan.
Being young and inexperienced, and having read one small but important part of Plato’s great treasury of dialogues, I stood lost and confused. It is impossible for a philosopher to believe in the existence of two simultaneous worlds. But that is what his words are saying to me. Did he truly believe that our souls had existed in that perfect world, prior to their birth? Being certain that Plato did not think so, and having realized the boundaries of my understanding, I’ve consulted people who dedicated their lives to this great philosopher. I must admit that it was just then that my confusion reached its utmost point. I have never seen so many confronted opinions on the same topic. Well, we have the dialogues right in front of us, what is the thing that’s keeping us from realizing Plato’s thought as it is, and at least reduce the number of confrontations? I know what my obstacle is: youth, lack of experience, lack of knowledge, but what is theirs?
By requiring school uniforms in public schools, education will be improved. A dress code will enforce discipline toward learning. Uniforms improve a person’s outlook toward success. Students generally act the way they are dressed. With fewer distractions, students see the school as a workplace for teaching and learning. Students also have less stress in their lives because they are not in a fashion competition. Dress codes also lead to a change in grades. Mainly this happens because the student’s attendance comes up. There is also a change in grades because it is easier to focus when everyone looks alike.
Briefly it is a systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company, allows management to make the changes necessary for better results through adopting a proactive approach. Therefore, if a company wants to know what type of products or services would be profitable it should make a market research. Furthermore, a comprehensive research will enable the company to know about the product imperfections (if there are) and to know if it has been able to satisfy customers’ needs. It attempts to provide accurate information that reflects a true state of affairs. Due to market research the company can formulate a viable marketing plan and estimate the success of its existing plan. There are two main sources of marketing research information:
Plato’s argues that reality is knowledge of the Forms. According to Plato, the visible things we see every day in our “world of senses” participates in a Form and is also dependent on that particular Form. The Form makes the visible thing intelligible and accounts for its existence. For example, the term “human” names the eternal existing Form of the human.