Business Product Mix Case Study

In my third investigation, I am going to recommend whether or not Jennie should add items to her proposed product mix if the clothing hire business were to open in Leyton and advice on whether or not the use e-commerce would help the marketing of her business.

The definition of product mix is when a business refers to the total number of product lines that a company offers to its customers, where they either make or sell the product that it has to offer. It is important for businesses to think carefully about what they offer in the product mix. Jennie needs to focus on three main important aspects which are; width, depth and consistency since she is a newcomer.

Width; the width of a business product mix relates to the number of the product

The best way you can promote your product is by; advertising - to inform and persuade the public about the offer or sale. Packaging - to present the product in a formal and in an appropriate way and special promotions such; buy one get one free.

The price needs to be relevant to the quality of the product and service in the market. A business pricing decisions often aim at attracting particular marketing segment. For example, if a business were to sell at the top of the market, it will charge a higher price, hoping that the consumers will expect a high-quality product and at the bottom a low price and so on.

It is important for businesses to think carefully about what range of products she is planning to offer. In her product line, she should have more than one product that she should sell for hiring to increase her potential profits and attract potential customers, which will make her business popular in Leyton. There is one important fact that she should take into consideration; that different customer will have different wants and needs. If Jennie wants to gain profits what she should do is buy more clothes. However, I would recommend that she should do this later once she is established in the area since she is a new business, it will cost her a lot of money to have

The sales of the original product may decline, which will force Jennie to come with a new product so that business will increase its sales.

The disadvantage is the cost of selling many products is high, bad publicity for one product can harm the company's whole image and some of the product can fail if the business has not done sufficient market research.

The advantages of having a small product line are that it will be cheap to afford as you will have a minimum amount of clothes and the choice of clothes you will buy, it will be satisfactory for the consumers who live in Leyton or who answered the questions as in my first investigation were I had recommended questions, (question 2; Where do you buy your clothes from?).

The disadvantage of a small product line is you will have little width and depth, which can prevent you from making a little bit of a profit, you will have disappointed customers due to lack of width and a limited customer