Business Plan for a Nightclub
LEVEL 3 plans to be a chain of upscale nightclubs centering around the middle Georgia areas. It is demographically targeted to middle aged adult’s ages ranging from 25 and up. LEVEL 3 aims at providing quality entertainment, food and refreshments along with a welcoming environment that will give our customers a unique and entertaining experience.
Company Overview
This company evolved through a partnership on January 19th 2005. LEVEL 3 is located in Perry, Georgia and caters to the surrounding Middle Georgia areas. The company plans to attract upscale and mature customers whose ages range from 25 and older. LEVEL 3 will be the premier, high-energy themed dance and night club in Middle Georgia. We will provide our customers with live entertainment, quality food and service along with a great atmosphere. We want to create an intimate setting that will make our customers feel a sense of belonging. Easily manageable and profitable, this business appeals to customers who want to relax and meet different enjoyable and exciting people. It will capitalize on the ever growing demand for a safe and sophisticated nightclub. Our objectives are to profit on our excellent location in Perry, Georgia, with commitment to the community developments. We also want to maintain tight control of costs, operations, and cash flow through diligent management. In addition, we will maintain a food cost below 33% of food revenue and beverage costs below 25% of beverage revenue. Finally, we plan to exceed $3 million in annual sales by the third year of plan implementation. LEVEL 3 plans to launch with a highly publicized grand opening event in the summer of 2005. It intends to expand to other cities within Georgia after revenues excel.
Product Plan
LEVEL 3 will be characterized by the elaborate dance club situated in a spectator setting which comfortably accommodates 350 guests. The area will offer two private sky boxes and one banquet room which can be combined for use in a conference or private party setting. Also these rooms are intended for special events and daily use. In order to reach and maintain a unique image of quality, LEVEL 3 will provide attentive and friendly service through a high ratio of service personnel to customers, and will also invest in the training and supervision of its employees. The initial hours of operation will be fro...
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...footage than anyone else in the region. A simple, yet unique, themed menu and atmosphere will create a sense of 'belonging' for locals and tourists alike. Our operating credo is: "happy enthusiastic employees create happy enthusiastic guests."
The main objectives of the development of this new venue are:
• Capitalize on excellent location opportunity with swift commitment to the new Town Square development.
• To launch the venue with a highly publicized grand opening event in the summer of 2001.
• To maintain tight control of costs, operations, and cash flow through diligent management and automated computer control.
• To maintain a food cost below 33% of food revenue.
• To maintain a total beverage cost below 25% of beverage revenue.
• To exceed $3 million in annual sales by the third year of plan implementation.
The keys to success in achieving our goals are:
• Provide exceptional service that leaves an impression.
• Consistent entertainment atmosphere and product quality.
• Managing our internal finances and cash flow to enable upward capital growth.
• Strict control of all costs, at all times, without exception
This company focuses on quality and customer satisfaction. Their need to achieve goals beyond their measures is consistently shown in every aspect of the complex. They are also trying different ways to satisfy each age group. First of all, if you’re under 21 you must be accompanied by a parent or guardian that’s 25 or older. After 10:00 p.m. no one under 21 is allowed in. This is an advantage as well as a disadvantage for this company. The advantage is that they can draw in a certain type of crowd after 10:00 p.m., then the facility pr...
There are many nightclubs in the city of San Francisco and throughout the Bay area. There is two different kind of nightclub. One is the high-class nightclub, which the cover charge is more expensive, tight security and the nightclub itself is more exclusive. The other one is the lower class club, which all people can enter and the security is not that tight. Nowadays, most nightclubs are the same. Nightclub used to be for people to meet their friends and having fun together but nowadays many people misuse nightclub as a place for using drug. I never like to go to nightclub because the place is very noisy, dark and lastly drugs are often involve in nightclub.
The industry analysis for Beyond the Bean holds a few differing positions. One of these main factors in determining where exactly their business will be placed in the industry has to do with the option of serving alcohol to customers. As mentioned above, there are a few different competing businesses in the same type of industry that are in the area of London, Ontario. Some implications for the proposed venture include the other competing business called Palasad and Fleetway. Both of these businesses have bowling, billiards, food and drink. The one aspect that all three have in common is social and recreational experiences among friends. So, Beyond the Bean will already have direct competitors in the industry when they decide to enter.
Richard believes that his vision for the company, a two-tiered concept with a top microbrewery producing fresh, quality beer and a chain of brewpubs, has potential. However, due to the more complex nature of running a restaurant, he believes that the company has yet to figure out how to run its restaurant business profitably.
The nightclub, is an aged small wood structure in Rhode Island. The club is reported to have a capacity of 182 people. On February 20th 2003, more then 400 fans packed into the small club to see a band. Although there are discrepancies between reports of how many people were in attendance, it is obvious that the number is well over twice the club's capacity.
The BC is located in Bethesda, near Washington and can be described as a high-class entertainment nightclub. The concept of the club is to offer food and beverages accompanied by blues and jazz music, which is played by artists from all over the US. According to the limited amount of seats, the guests are able to experience the artists’ performance in a sonorous and exclusive environment. The club is opened from Wednesdays to Fridays and has a different act on almost every of these days in order to offer something for every taste of music. Furthermore, BC offers the possibility to book the club for corporate events. This service has earned a lot of positive feedback trough known companies such as Morgan Stanley or the Bethesda Magazine (BC, Special Events Brochure). Concerning these observations, one can conclude that BC rather attracts classiness seeking guests, especially ones, who are not returning to often. This makes BC a special place, which vastly distinguishes itself from an ordinary pub. This distinction is further supported by the considerable prices for tickets, which vary between 10$ and 40$.
Nowadays, people going to nightclub aren’t new and special things. Time goes on, people go nightclub not just only for dancing, but also can have lots of difference activities such as holding birthday party as well as gathering. People’s who go nightclub, especially young women will dresses themselves very sexy also beautiful and they put lots of effort on their outlook. A special party dress, high heels, makeup as well as hairstyle. The reason is both of them want to make themselves become the most modern, special and prettiest one in nightclub.
To be the preeminent global hospitality company – the first choice of guests, team members, and owners alike
This variation is to be set up around several different high traffic areas of the Paris Las Vegas, the first of which is the check-in and reception area of the hotel. Two dancing couples will be dressed in bellhop-themed costuming and will perform several dance numbers, including a scin...
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Their vision of the company is to create a specialty restaurant made with fresh dough with an upscale, quick menu selection without the typical “fast food” feeling experience. They strive to produce better, healthier food selection to a variety of customers.
Audrey Saunders, the owner, preached “… In general, offering food and water and frequent check-in’s with one’s patrons is not just a good preventative—at the core, it’s simply responsible hospitality…It’s a bit narrowminded to think that a happy hour ban is going to drastically reduce problems” (Saunders 2-3). Saunders provided a weak stance in the matter presented of financial benefits to happy hour listing a raise in dollars from minimum wage to $15 an hour when happy hour would ensue. This statistic was paired along with other aspects of Logos, expressed an argument against the ban of happy hour. Saunders lifted an unrealistic solution to the matter of concern of drunken driving speaking to how as a bar owner, checking on the patrons as well as taking care of them is simply “responsible hospitality”. Saunders gives this solution as a possible replacement to the ban, having certified bartenders legally responsible and trained to judge customers who are too intoxicated to operate machinery. Overall, Saunders presented an argument in opposition to banning happy hour due to financial gains, however, it was not backed with strong enough evidence or statistic to convince me of her
Friday afternoon Mike Webster called me out of the blue and simply implored that I accompany him at Blue Lounge’s happy hour. I obliged, for I had no plans for that night, not for lack of alternatives, but for a recent lack of enthusiasm for the usual frivolity of LA’s nightlife. Mike sounded so determined over the phone, which was wholly unlike the Mike I knew from University, that I simply had to take his invitation seriously.
seduced us away from classes, there is now a trendy bar and grill frequented by the
The business plan will also be useful in facilitating the adoption of a strategy that will help the business prosper in the modern market. The plan will be a critical tool that will help in the production of a reliable strategy for attaining the goals and objectives. The proposed business plan will be implemented in three years time. Within the first three years, the business i...