Nowadays the electronic era makes people search online for almost everything. Business that has an online presence allows customers to access its virtual version any time of day and night. Everyone can research the company’s information, its products and services in the privacy of their own home and after business hours. Business online presence helps reaching more customers, making it easier to market the brand, make sales and build trust. With the big amount of businesses on the market, every company should be available online and take advantage of everything new technologies have to offer.
A business that wants to create an online presence has to decide what its goals and budget are. Business owners have to be willing to learn and implement
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It introduces the company and its product to a vast audience and makes it possible for people to follow the company’s news, announcements and updates. LinkedIn helps building relationships which can contribute to company’s profits. The company’s LinkedIn account should include information about the business, a link to the website and the address of the headquarters.
A business has to be social in the virtual world. Facebook, Twitter or YouTube are just some of the social media where a business can post information and be a part of conversation with customers. Social media builds connections, trust and credibility. It’s a place where businesses can engage their clients, share its knowledge, make customers feel appreciated and help solving their problems. Social media not only promotes a business and its reputation, but
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Nowadays companies compete like they’ve never used before. A business that exists in the virtual world has to have not only a great website, social media accounts and advertisements but also has to invest in reliable servers and securities. Strong company’s image and consumer’s trust and confidence are very important. People who buy online want to be sure that their money reaches the right account, that they don’t have any issues with the money transfer and that they receive the goods they ordered. The company has to make sure its return policy is clear. Normally goods can be returned within 14 days from the date they were purchased. However, it doesn’t apply to food items or unsealed copies of videos or software. The final price and taxes have to be visible on the website. In case of business-to-business trading, transactions are regulated in the country where the vendor is located. Business-to-consumer transactions are administered by the country where the consumer resides (Tiwari R, et al 2006). The company has to bear in mind that it is not allowed to collect personal data of its customers. The problem of copyright has to be addressed as well. Copyright laws of an online company are not easy to control and it may be difficult to track whether somebody copied an existing business model and makes profits at our cost (Joseph C, 2015). Inappropriate Web sites have to be banned so that employers can’t view or print them. Communication
The growth of online business has grown enormously over the years. Cliptomania is a family operated and owned small e-business that primarily sells clip on earrings (Brown, DeHayes, Hoffer, Martin, & Perkins, 2012, p. 308). Cliptomania early developments were very modest, and as such the company experienced copious strategic dilemmas. An initial strategic dilemma that the company encountered when establishing and building their new e-business undertaking was to create a website for the business operations and essentially to have it fully operable. The owners, Jim and Candy elected to hire a vendor to host the website and additionally utilize the IT systems resources of the vendor to sustain their business. At the very beginning they exploited the offerings of the Yahoo Store. However, continuing down this avenue of using the services of the Yahoo Store inevitably became too costly. By using the services and business offerings of a vendor made it convenient and effortless for Jim and Candy to start their e-business store. Unfortunately the couple did not have much in the way of professional help, and so they had to create and put together the website by themselves. Additionally they also had to deal with establishing their online credibility as many customers preferred to call in their orders just to talk with a real person before being comfortable enough to place their orders via the webpage.
In summary, “Internet activities are not most significant in competition, such as informing customers, processing transactions, and procuring inputs”. (Porter, 2001) significant corporate assets--skilled employees, proprietary product, and efficient logistical systems – these factors are the most important to keep competitive advantages. In fact, it is foreseeable that the Internet's evolution will come up in the future involve a shift “in thinking from e-business to business, from e-strategy to strategy”. (Porter, 2001)Only by integrating the Internet into overall strategy will this powerful new technology become an equally powerful force for competitive advantage.
These days, businesses are going for different ways to promote their products. Before the inception of the Internet, businesses were trying to promote their products through conventional marketing strategies. But now the whole scenario has been changed dramatically. Whether it’s a small business or a corporate sector, every one out there is trying to promote their business through the Internet. The Internet has proven to be one of the most cost effective ways for promoting product or service. There is hardly any platform like the Internet that can bring you such a good way to exhibit your product or service on the global screen. With the help of Internet, globalization of businesses is becoming easier for people from all around the world. However, online marketing can be done through several processes. There are many tools and techniques available that can help you in a good way to accomplish Internet marketing strategies for your business. Many business owners are now opting for online media through which they can achieve their business objective quickly and effectively.
Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily
s and to give the organisation a sounder footing should the market become more competitive in the near future. Possible drawbacks with such an online service would be security threats to accounts held by online customers. Also the broader issue of an anti-competitive industry may withhold such an expansion by one of the market leaders. 5. Bibliography 1.
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
Internet marketing is defined as the application of the Internet and related digital technologies in conjunction with traditional communications to achieve marketing objectives (Chaffey, D., Ellis-Chadwick, F., Johnston, K. and Mayer, R. 2006, 8) [20]. According to Chaffey et al. (2006, 20), to be successful in Internet marketing, a strategic approach is needed 15 to manage the risks and deliver the opportunities available from online channels
The writer finds social media is important in her current organization, Modern Business Concepts, Incorporated (MBC). With small business organizations such as hers, social media is important in spreading information on who the company is and what they do. Also as a business-to-business sales and marketing company, spreading the word is important in gaining customers and potential employees. Ucok (2014) uses research and experiments to prove how social media is essential to marketing. These platforms were essential in Ucok’s research, resulting in higher response with marketing campaigns proving “the importance of social media in marketing strategy and communication” (Ucock, 2014, p. 95).
The Internet allows companies to increase and strengthen their presence on the market, offers possibilities for market development and increases sales, improves services for customers, allows companies to change a potential custo...
So, a well-developed website and a good online presence can be a cost-effective way to grow your business by enabling your potential customers to reach your business easily.
To conclude, one of the main issues in e-commerce in these days is how to integrate the Internet into offline businesses, so a company that can offer and provide its services both offline and online can add value to the customer’s experience.
Secondly, the social media has made it easier for businesses and business people such as bankers, business owners, brands, and even celebrities to communicate faster and to get things accomplished. Through social media interaction networks such as Twitter, Instagram, What...
In this write up the focus is mainly on e-business. It consists of critical discussion and analysis of the impact of adopting e-business orientation. It also contains relevant information on the current state of e-business market.
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.
This paper includes the process of online business; how to sell a product, advertising, various ways to create awareness and how to become a reseller. Laws and conditions for an online business.