Business Entrepreneurship Case Study: Nasty Gal

1274 Words3 Pages
bulb-icon

Recommended: The Concept of Entrepreneurship

Student ID: 15897740
Business Entrepreneurship Case Study: Assignment 1 (weight; 50%)
Chosen Company: NastyGal.com
Company Specifics: Online Clothing/Accessories store
Established Date: 2006 by CEO Sophia Amoruso

In this case study I chose to research and analyse the success and innovative practise of the retail web phenomenon Nasty Gal. I chose this company as I found it to be one of the most successful online-destinations for millennials today, and wasn’t just a company out there to make money, but to genuinely benefit their customer, and give them an experience that will make them wanting more?
How the company was started?
Sophia Amoruso, who was once a college dropout in 2006 dealing with a hernia who got a job checking ID’s in the lobby …show more content…

Amoruso’s number one priority were the customer and marketing to those customers what she thought they benefit from, a confident brand which wants to make each customer feel their best selves by providing fashion-able clothes, accessories and advice to the millennials of today. Personally the price point of the items she is selling is realistic to say the least, with brands such as For love & Lemons, Jeffrey Campbell Vintage Louis Vuitton, Chanel, and Moschino being expensive in themselves, companies will easily mark-up products just to get an financial gain, this is something Nasty Gal didn’t par-take

Show More
Related

  • Macy's Executive Summary

    233 Words  | 1 Pages

    Macy’s intended to deliver enhanced shopping experiences to its consumers through dynamic department stores and online sites. In this regard, the company developed a North Star strategy that allows it to improve its sales growth and to develop its existing core activities. The company’s consumer research monitors, analyze and anticipate their needs and wants based on the changing market trends. This allows it to strengthen its customer base and also helps it in identifying new markets and customers. Macy’s also identifies different styles and designs based on various occasions and events that allow it to capture the changing preferences of its customers. The company also celebrates various iconic events to interact with its customers which

    Read More

  • Research paper on Nordstrom

    2960 Words  | 6 Pages

    Nordstrom can continue providing their exceptional online experience and client focused approach using their online system by offering an unmatched online experience that copies their in-store customer service. This would allow Nordstrom to raise its revenue considerably as well as further improving their brand image. I will also discuss specific ways of successful execution, and the steps required to provide Nordstrom a stunning picture of how to execute strategy.

    Read More

  • Maxine's Club Case Study

    571 Words  | 2 Pages

    2. In the statement, they wrote that they always try to satisfy the customers, thus making them always want to visit again. This also appears to be valid point, because they

    Read More

  • Macy's Case Study

    1443 Words  | 3 Pages

    My company of choice for this report is Macy 's. 'The Magic of Macy 's ', as the company advertises it, has inspired me to shop there, take advantage of their incomparable discounts and great online shopping experience. Macy 's, Inc. is one of the largest department store chains in the United States of America. Macy 's manages stores under the Macy 's and Bloomingdale 's brands. I enjoy shopping at both of the company 's store brands, Macy 's and Bloomingdales. Bloomingdales provides a more personalized experience

    Read More

  • Marketing Strategies of Sport Chek Canada

    1901 Words  | 4 Pages

    The company can improve its channel strategy to enhance its current performance in one way. The company’s website is too reliant in the physical stores. The website has photos of the physical store ostensibly to help customers to connect with it. This idea seems well founded. However, the target market for any company that operates an online shopping system is not local. It transcends geographical boundaries. The company needs to consider how it can make the online shopping experience authentic and complete for customers who may never visit any of its physical stores. A website makes a company a global player. In this regard, the company needs to expand its channel strategy to take into account an expanded potential market. This shift in strategy will increase the sales the company makes.

    Read More

  • The Impact of Television on Rock n’ Roll

    1375 Words  | 3 Pages

    Amos, Silas. "Champions of Designs: MTV." Editorial. Marketing 30 May 2012: 20. Ebscohost.com. Marketingmagazine.co.uk. Web. 22 Feb. 2014.

    Read More

  • Sephora Marketing Strategy

    717 Words  | 2 Pages

    With the advent of the digital era, Sephora was among the very first few to adopt the digital media not only for promotional activities, but also for strategic marketing activities through Sephora Direct. Year after year Sephora has created a well-valued digital experience for its customers. However, most of the customers complain about a single thing all the time and that is the experience they get from the store is different than that they get from the digital experience from the website and the existing Sephora apps. In addition, the experience few of the customers experienced during the holiday season of 2014 had further tarnished Sephora’s brand image and the Asian customers perceived the brand as an anti-Asian brand. Most of the Asian customers claimed that the website has locked out for people either with Asian names or email ids with domains from Asian countries. This event led the customers to vent their anger on the various social media

    Read More

  • Identify Marks and Spencers market position and determine why they nearly collapsed

    3095 Words  | 7 Pages

    Marks & Spencer is one of the UK's foremost retailers of clothing, foods, homeware and financial services, boasting a weekly customer base of 10 million in over 300 UK stores. Marks & Spencer operate in 30 countries worldwide, and has a group turnover in excess of £8 billion. It has specific values, missions and visions. It’s main vision is ‘to be the standard against which all others are measured’, it’s main mission is ‘to make aspirational quality accessible to all’, and it’s main values are quality, service, innovation and trust. (www.marksandspencer.co.uk).

    Read More

  • The Experience Economy Summary

    1111 Words  | 3 Pages

    The quality of the experience offered will determine the charged price that clients will compensate for when purchasing the services. The authors claims, “Many goods encompass more than one experimental aspect, opening up areas for differentiation” They goes ahead to give an example of the experiences that can be offered by clothing manufacturers and this includes wearing experience, drawering experience or even cleaning experience. Manufacturers are advised to brace themselves and create memorable experiences that will add value to their esteemed customers. Pine and Gilmore claimed that any good can be inged.

    Read More

  • Case Study Of Reson

    1078 Words  | 3 Pages

    -Customers: The company felt the importance of being customer-centric and innovate by adapting to customer

    Read More

  • Entrepreneurship: Advice on Starting a Business

    3528 Words  | 8 Pages

    The venture to be the owner of an accounting and tax service provider is not a small task, and you have realized the challenges that many experience in starting their own business. Fortunately, you have taken steps early within the life of your new business in an attempt to correct any problems and learn from past mistakes in order to be successful in the future. In our previous communications you mention that you started your own business because you wanted to work in your own community, have the flexibility of owning your own business, while also being able to make a good living, and these are all worthy motivators for a fledgling business owner. You have earned your degree and your certified public accountant (CPA) designation, which has allowed you to realize success as an employee of a popular accounting firm. While employed at the firm, you were able to progressively take on greater responsibilities during your tenure and gain much needed experience; however, starting and managing a business requires some additional skillsets. Regina, you have proven that you are a bright individual with the necessary resourcefulness and skills to be a certified professional accountant and open your own business, and I am confident that you will be able to gain the skills needed to be successful with your business, and to become an effective leader.

    Read More

  • LVMH: Diversification Strategy into Luxury Goods

    1494 Words  | 3 Pages

    By 2002, Moet Hennessy Louis Vuitton was the world’s largest luxury products company, enjoying annual sales of 12.2 billion euros. LVMH carries the most prestigious brand names in wine, champagne, fashion, jewelry, and perfume. Upon entrance of this luxury product industry, LVMH was aware that they produced products that nobody needed, but that were desired by millions across the world. This desire in some way fulfills a fantasy, making consumers feel as though they must buy it, or else they will not be in the moment, and thus will be left behind.

    Read More

  • Woolworths' Choice for Internal and External Communication

    1414 Words  | 3 Pages

    middle of paper ... ... He believes it is about creating integration and increasingly finding out about the company’s valuable customers. The online platform enables customers to shop online (Herrick: 2011).

    Read More

  • Circuit City Case Study Solution

    1116 Words  | 3 Pages

    The collaboration and carefully connected network was consistent with a culture that allowed the retail kingdom to remain flexible, profitable, and prosperous for two decades (Mehrmann, 2009). Their 4S business model – service, selection, savings and satisfaction where the customer has a choice of wide variety of merchandise, received 110% back if they found a better deal, 30-day money back guarantee and the customer service of high trained sales professional help the company establish a competitive advantage. Their point-of-sale systems facilitated quick transactions and took care of their inventory (Wells

    Read More

  • Corporate Entrepreneurship

    1273 Words  | 3 Pages

    Corporate Entrepreneurship can be seen as the process whereby an individual or a group creates a new venture within an existing organization, revitalizes and renews an organization ,or innovates. Zahra’s(1986) definition of corporate entrepreneurship suggests a formal or informal activity aimed at creating new businesses in established firms through product and process innovations and market developments,whereas sathe(1985) defines corporate entrepreneurship as a process of organizational renewal. Corporate Entrepreneurship has emerged as a much needed ingredient contributing towards the growth of any organization under a changing business environment.

    Read More

More about Business Entrepreneurship Case Study: Nasty Gal

Open Document