Business And Advertising Strategy: Boeing's Marketing Strategy

Marketing Strategy

8. Boeing should have made a well thought marketing strategy in order to have this project a huge success. They should have made the business and marketing plan for the carriers themselves to reach the end customers. Because they were dependent on the carrier to think of the strategy, they lost the view of the end customer. Boeing should have known that the carriers would not do proper marketing when it is about Boeing’s end customers. There definitely was lack of carrier vision too.

After all the analysis of the revenue models, cost structure, demand, pricing, poor postulations about the market size, scale of marketing strategy and operations, the inevitable conclusion observed is that almost everything was wrong in the

To get the service accessible in a sufficiently vast number of planes and at the correct value point and to make it monetarily reasonable, Boeing should have utilized a methodology more much the same as the early dotcom triumphs like Amazon and Google or Skype like giving it away for free to use for the target audience to make addicted and also get them on grid. Boeing needs to understand the pricing strategy to know what the average consumers consider as good value service and at what cost. Certainly, there are many such variables of a business model which goes well for some because of some circumstances whereas might not work well always if it worked well for others. Not scaling business unless the company is sure about its viability is the best way to

All they required to have is a few test planes with the Connexion service readily available. They should have sat beside the end customers to know the ups and downs like user experience of the service they were providing or were about launch in the real market.

Marketing Strategy

How about a marketing strategy like this: $20-30/month will not only give access to the club membership of various premium flyer clubs but also an unlimited net access with all the upgrades, movies, games a free drink for domestic flights and a freebie on an international flight. It is difficult for anyone to resist with such kind of offers. These promotion strategies go really well for most of the travelers’ prudence at the time of purchase in most businesses.

At the end it all comes down to being receptive of the customer’s perception and their requirements by offering a service or a product that caters to everything and removes the barriers to adoption of the emerging technology and innovations rather than just holding them