Business Analysis of Dollarama Inc.

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According to Gibbens, Robert. The Gazette, he states that, past 20 years Dollarama Inc. and chief architect have built 721 unit of national retail chain exceeding $4 billion market value from a small discount store in Matane in Quebec’s Gaspe region. As per the article Rossy open his first store in Montreal in 1992 and was the head buyer besides being the chief executive. “Rossy also innovated on the buying side, cutting deals with the manufacturers, not the distributors that most retailers deal with. He scouted out competitive retailers for items worth $5 and $10 that his suppliers could copy for him to sell for a Lonnie. This enabled Dollarama to offer higher-quality $1 merchandise than most of its competitors, while offering a more attractive (and predictable) shopping experience than most low-end discounters. In early 2009, Dollarama added additional price points of $1.25, $1.50 and $2, but offered loyal shoppers new, higher-quality products at those amounts, rather than simply raising the prices of existing inventory”, according to Gibbens, Robert. The Gazette. The passage states non grocery items will gradually be introduced by August at $2.5 and $3. In the article, its state that introduction of new electronic inventory management system and productivity program by 2014 and 2015 will prove beneficial. Subsequently will reduce most of the increased cost resulted by working through the retailing industry which includes transportation and energy as well. The article also tells, China covers majority part of Dollarama’s supply needs and the rest is spread around other countries including Canada and US. Yet buying is done directly in order to reduce the cost. “You need top rate regional managers but also dedicated indivi... ... middle of paper ... ...%3A%3BQhSrs3wMsTMlmM%3Bhttp%253A%252F%252Fvipmedia.globalnews.ca%252F2013%252F06%25 Gibbens, Robert. "One buck (or two) at a time; Quebec-based Dollarama, after another quarter of record sales and earnings, to widen product selection." Gazette. (14/06/2012): B.1.. Web. 9 Oct. 2013. . Mills, Carys. "Dollarama cashes in with frugal canadians: Reports $77.1M profit, beating expectations." Toronto Star [Toronto, Ont] 13 Apr 2013. (13/04/2013): B.3.. Web. 9 Oct. 2013. . Ross, Marowits. "Dollarama profit beats expectations, expansion boosts second-quarter sales above $500 million." Telegraph-Journal [Saint John, N.B] 12 Sep 2013. (12/09/2013): B.5.. Web. 9 Oct. 2013. .

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