Business Analysis Of Reckitt Benckiser Corporation

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The purpose of any organization is to serve the interests of public, customers and its stakeholders. Organizations, depending on their nature of business, render services, manufacture goods and cater the needs and wants of the individuals. Organizations mainly deliver what they speak about their business. The vision and mission statements are indicators of the true business of an organization. In the current business world, organizations are derived by the elements of its corporate environment. Company’s own corporate image, philosophy, vision and mission, values and purpose determine the success of business. Moreover, company’s legal structure, its nature of doing business, its promise to the shareholders either external or internal, and its …show more content…

Examples of such goods are public utilities and professional sports leagues. The characteristics of monopoly are 1) a single seller where the firm and industry are synonymous, 2) a unique product for which there are no close substitutes available in the market, 3) the firm is price maker where the firm has considerable control over the price because it can control the quantity supplied, and 4) the free entry and exit of firms is hindered as there are no competitors in the market. This model again lacks practical implications for Reckitt Benckiser PLC because the company is not running its operations in a market where they are the sole providers of the goods and products rather the company is having competitors who produce goods and products in a similar fashion as produced by Reckitt Benckiser …show more content…

There are multiple issues and challenges that may arise as a result of expanding operations and operating the business in foreign and domestic country. Reckitt Benckiser PLC is renowned for providing affective solutions to its customers through innovation. The company is having operations in more than 60 countries and the home country is United Kingdom. UK is member of European Union countries and it has to focus on keen aspects that may impact the performance over time. This study, therefore, highlights challenging issues and important policies that must be abide by the companies while operating in foreign countries and the strategies that must be adopted for sustained growth and success. Reckitt Benckiser PLC is performing quite well over time because it is contributing towards nation’s GDP and GNP, it is providing employment opportunities to the individuals and it is providing innovative solutions to its customers. In sum, the company must focus on the pricing strategies as the competition is getting stiffer with the passage of time. In this way, the company will be able to make sustained profitability and get customer

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