Business Analysis

1645 Words4 Pages

Business Analysis

Introduction: -

Barilla has encountered many areas of their manufacturing and

distribution processes that, for many reasons, could be vastly

improved. To try to improve these areas, top logistics management

decided to try to implement a JITD (just in time distribution) system,

similar to VMI (vendor managed inventory). The management felt that

they could cut back on problems such as wild demand swings and stock

outs by using this method. Their distributors also felt a great deal

of pressure to increase their inventory to prevent these stock outs

while also ADDING items that they did not already carry, which would

lead to even more inventory. Many employees in the logistics

department thought the distributors should carry more inventory to

deal with the stock outs but other knew the current inventory was

already too much. This discrepancy in the department was also a cause

of the inefficient supply chain.

Diagnose the underlying causes of the difficulties that the JITD was

created to solve. What are the benefits and drawbacks of the program?

The growing burden that was caused by wide demand fluctuations on

Barilla’s manufacturing and distribution system was the genesis for

the proposed “Just-in-time-distribution”, following on the lines of

just in time manufacturing (made famous by Toyota Production System.).

Brando Vitali, the erstwhile director of logistics, proposed this

system and his follower – Giorgio Maggiali, has made attempts at

implementing this system across the supermarket (chain and

independent) part of the distribution chain.

While introducing the concept, Vitali proposed a deviation f...

... middle of paper ...

...Thus, we propose that a pilot

implementation at the DO level, using an independent supermarket, be

carried out and the results tabulated.

Then after it had been fully implemented and some savings had been

achieved, we would use that distributor as an example to show the GD’s

how exactly they would be saving money and how it would work. We

believe that once they see REAL results and not just proposed savings,

they will jump right on the bandwagon. Also, this would help with the

sales representatives. Instead of diminishing their responsibilities,

you could have them sell JITD. They would be going from distributor

to distributor convincing them to implement the new system instead of

trying to convince them to buy pasta. This would make them feel like

they were still needed and lessen their resistance to the idea.

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