Business Analysis
TABLE OF CONTENTS
1.0) INTRODUCTION
2.0) MARKET SHARE
3.0) MARKET PENETRATION
4.0) MARKET DEVELOPMENT
5.0) PRODUCT DEVELOPMENT
6.0) DIVERSIFICATION
7.0) RECOMMENDATIONS
8.0) CONCLUSION
9.0) APPENDIX 1
10.0) APPENDIX 2
11.0) REFERENCES
1.0) INTRODUCTION
The purpose of this paper is to analyse Coca-Cola as an organisation
and to identify potential strategic growth opportunities (appendix 1).
In order to identify strategies that are likely to attract customers
and contribute to the success of the business as a whole, it is
necessary to consider a number of factors. This paper will begin by
discussing these critical factors including the nature of the
competitive arena (market share), market penetration, the development
of new markets, product development and product diversification
(Trifiletti, 2002). In order to develop strategic growth
opportunities, it is essential to analyse the current situation of the
company and the factors that are critical to future success (Grundy,
1995).
2.0) MARKET SHARE
=================
In order to select the correct growth strategies for the organisation,
it is necessary to analyse the organisation's current market share.
From the following information it is possible to ascertain that
Coca-Cola are currently the CSD market leader in many countries across
the world. In addition, trends in the market display little
fluctuation in terms of competing companies share of the CSD market.
In 2000, Coca-Cola was the best-selling soft drink in supermarkets in
the USA (Kotler, 2000). In the same year, Coca-Cola held...
... middle of paper ...
...Trifiletti, R. (2002), 'Strategic
Marketing: The Coca-Cola Company vs. Pepsi Co', European Journal Of
Marketing, Volume 12, Number 4, pages 138-175
Schlegelmilch, B.B. (1998), 'Marketing Ethics: An International
Perspective', Thomson Business Press, First Edition
Shepherd, D.A. & Shanley, M. (1998), 'New Venture Strategy: Timing,
Environmental Uncertainty, and Performance', Sage Publications, 1st
edition
Smith, N.C. & Quelch, J.A. (1996), 'Ethics In Marketing', Primis
Custom Publishing, 1st Edition
Trifiletti, R. (2002), 'Strategic Marketing: The Coca-Cola Company vs.
Pepsi Co', European Journal Of Marketing, Volume 12, Number 4, pages
138-175
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[1] BABY BOOMER: "A member of the post-war baby boom of the 1950's"
(Kotler, 2000)
Sapient is a business consulting and technology Services Company based in Cambridge, Massachusetts, that was founded in 1991 to specialize in client/server application development. Sapient was one of a group of companies (along with firms such as Cambridge Technology Partners and i-Cube) that sought to differentiate themselves from traditional consultants by offering strong technical skills and application development to enable companies to get business value out of technology within fixed-fee/fixed-time contracts and by focusing solely on client's success to achieve long term goals and objectives. In the mid-1990's, Sapient recognized the potential of Internet and started to offer Internet solutions to its clients. Sapient was one of the few e-business integrators from the dot-com era that recognized offshore opportunities early on. It invested in global delivery capabilities in India starting in 2001.The Company has been through significant changes over the past five years, including significant shifts in its client base, offshore staff mix, and target contract size, but the focus on its purpose, core values, Internet enablement and related technologies is unchanged.
aspects: Carbonated soft drinks industry's structure, evaluation of driving change factors in this industry and finally analysis of key strategic factors it is faced with.
"Smith & Hawken is the premier authority in outdoor living, dedicated to providing products distinguished by authenticity, style and above all, fine craftsmanship" (Smith & Hawken, 2007). The channels used by Smith & Hawken include catalog, retail, and the internet. Dave Smith and Paul Hawken started in 1979 as a mail order company, providing a means for the consumer to obtain high-quality garden tools. In 1982, Smith & Hawken's first retail location opened in Mill Valley, California. Today their products are sold at 61 retail stores located in 23 states and through its catalog, Internet site and select high-end independent garden centers (Lee, 2006).
Coca cola has always dominated the markets outside United States unlike Pepsi’s internationalization strategy that took too long. Therefore, the long-term brand of Coca cola and better pricing strategies would help in competing with Pepsi. Unlike, Pepsi, Coca cola had targeted entering into partnership and alliances with local distributors and firms. This helps to develop strong relationship within the domestic firms to reduce the domestic barriers and thus, enhance the company’s competitiveness (Thabet, 2015). Lastly, the Asian markets consist of related and supporting industries to the soft drink industry that helps the companies in gaining a strong competitive position in the markets. Based on the competitive advantage of nation’s model, Coca cola has more home based advantages to develop a competitive advantage in relation to other countries on a global
However, RLK’s competitors are downsizing and outsourcing R&D and exploiting on the cost advantages. If RLK decides to invest more money into R&D and should the new product stall on launch, they face the danger of becoming bankrupt.
Ford Motor Company is an American multinational and second-largest U.S base automaker with headquarters in Dearborn, Michigan, manufacturing and distributing their products worldwide. The Ford Motor Company was founded by Henry Ford on June 16, 1903. Henry Ford succeeded in his mission to produce an affordable, efficient and reliable automobile for the masses when the company introduced its highly successful launch of the Model T. The success of the Model T and its high demand lead Ford Motor Company to develop innovative production methods including that standardized parts and, of course, the world’s first moving assembly line for cars. Today the company is a publicly traded company with the New York Stock Exchange and operates over sixty plants worldwide with over 171,000 employees. The company’s automotive products include a full family of
7-Eleven Inc. is one of the leading chains in the convenience/ retail industry. 7-Eleven was founded in 1927 in Dallas, Texas. It is the world’s largest mover and expanded faster then any of the convenience store. It also has many stores with gas stations that are cheaper price then the competitors. (http://mbacase.blogspot.com) The name 7-Eleven was originated in 1946 because the stores were open from 7am to 11pm. 7-Eleven has changed vastly after they started offering customers service 24 hours and seven days a week. It has now become the one stop shop, where customers can get their products quickly. (http://franchise.7-eleven.com)
Change is the most crucial aspect of management. In a rapid competitive business environment, change is not only recurrent but also becoming complex. The case study Bega Cheese highlights how the firm has achieved change management from satisfying the needs of local market to being limited company of more than 50 countries globally. Through the case study, it is seen that Bega Cheese has undergone different stages of change process by implementing various effective cultural perspectives, to traditionally organizational designs concerning with structures and new forms, processes and boundaries to adapt to organizational change and eliminate resistance to change. Change is inevitable, and vital to achieve strategic objectives and competitive advantage in the market.
1,000,000 boxes. Coca Cola company to market in China can 't made such a grate success without a successful international marketing strategy, so this paper mainly introduces the business strategy Coca Cola company in China has taken to.
In the last few decades, America’s automotive industry has been losing revenue, decline of market share, and employment reduction but international business in the auto industry has been the opposite. For instance, General Motors (GM) have been doing poor in the automotive business while Honda, a Japanese manufacture have been increasing their sales, market shares and employment.
Learning from experience Coca-Cola has had some fierce competition over the years but nothing in the form of an entire health market shift like now. As well as mounting political persecution of its products like they are facing today. They must rely on past experiences to get through but likely will need to start studying the new trends to stay relevant.
Key success factors in the industry are a strong brand presence, maintaining customer loyalty as exploring new markets and distribution channels as well as offering a diversified product line. Implications of these factors are strong competition and dependency of company’s behavior and marketing strategies on competitors’ behavior. This is especially true for Coca-Cola and PepsiCo since their flagship products are very much alike in look and taste.
The Coca Cola Company has been among the world’s top companies that have been able to perform well in all the areas of the world. The company follows the latest strategic research and evaluation methods to formulate such strategic policies that helps in not only meeting the customer expectations and desires but also achieving various organizational goals and objectives.
Coca-Cola is a company with sustainable competitive advantage. The company is innovative and has an extensive business model with boasts of a sustainable distribution network. The company was incorporated in the late 1800s to commence the production of a sweet fizzy beverage that has become the world's most known brand. Presently, the company is still on an upward trajectory as it remains one of the world's most sought-after stocks. The company's competitive advantage has shown resilience and sustainability over the years.
Look SDmart, Retrieved 05/16/07, from http://findarticles.com/p/articles/mi_m1365/is_1_31/ai_63974359/print. Coca-Cola: A Technological View, retrieved 5/18/07, from http://projects.olin.edu/ahs/HOT2004/PolarBears/content.htm. Coca-Cola Our Company- Around The World, retrieved 5/18/07 from http://www.coca-cola http://www.thecoca-colacompany.com/ourcompany/aroundworld.html Nutrition Business Journal. Penton Publishing. October/November 2005.