Bus 2201 Sales Promotion Paper

Sales Promotions
BUS 2201 Principles of Marketing
Professor Ogechi Adeola
May 24, 2016

Sales promotions are activities that complement an organizations public relation policies, advertising strategies, selling approaches. The sales promotional ideas are often short lived or temporary but can be very effective in boosting sales from new and existing customers for an organization. They are especially effective in weaker economies.

Rebates are one type of a sales promotional tool. Rebates are used to refund part or all of the purchase price of a product. Rebates can be from a manufacturer of a product or from the store that the customer purchased the item from. Consumers purchase an item and get a receipt from the store in which the item was purchased. Then the consumer will get a rebate form from the store and complete the form. The customer will them mail the rebate back along with the proof of purchase back to the manufacturer or point of purchase for a refund of all

Several companies in the US offer premiums. Coca-Cola company offers gifts to consumers when you sign up on their website and put in cap codes as proof of purchase for certain products I personally use this site mycokerewards.com. I personally have received high quality gifts through these types of programs such as music speakers, kitchen appliances, and music downloads.

Coupons are another sales promotion tool used by companies to attract new and existing customers to their product lines. Coupons are used to bring in short term additional business to the company. Coupons usually have an expiration date for the customers to use them. They can be for partial price reductions or for full price reductions. Coupons can be found in newspapers, on manufacturer websites, on store flyers, and many more places. They can be digital or physical paper