Burger King sells images of Oral sex

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Recommended: The impact of advertising towards children

Fast food advertising is a billion dollar industry. Advertisers use such gimmicks as celebrities, and cartoon characters. Many fast food chains have their own cute character to represent them. These characters draw the attention of the young preschoolers, tweens and teens. The celebrity athlete or current pop musicians are used to advertise fast food and again draws in the tweens, teens and 20 something adults. There are the ads that say to you, “Mom needs a break tonight”, “tell her you want (any fast food restaurant name) for dinner tonight.” There are the ads that show beautiful, thin women eating fast food usually with the look of satisfaction on their faces. Lastly let’s not leave out the, handsome man with no shirt on; great abs, drinking a coke cola in one hand and on the tailgate of his pick up sits a large order of fries and a double cheeseburger. Fast food advertising focuses on all ages of consumers.
These are fast food ads for Burger King. The ads ran in Singapore 2009 for privately own Burger King Franchise to promote the new seven inch sandwich. They are erotically designed ads that are demeaning to woman and should never have left the advertising agency. Both ads are very similar with the exception of the woman in them and the bold type capital lettering print.

In ad one, is a photographed side view of a wide-eyed blond haired woman her mouth opened, sandwich is in alignment to enter her mouth. In the right hand corner the text reads “IT JUST TASTES BETTER,” next to that phrase, Burger King Logo. Just under the woman’s chin, in white bold capital print, “IT’LL BLOW YOUR MIND AWAY.” Under that bold print again, another picture of a sandwich, with the phrase “BK SUPER SEVEN INCHER” al...

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... that this ad is subconsciously demeaning to men as well. The ad glorifies the sandwich as thick and a super seven incher. So hey, guys if you aren’t pack you can’t satisfy and pleasure a woman.
The Marketing departments and companies are meant to sell their products any way they seem fit. The best way to get people to buy their products is simple, sexual advertisements that attract the readers or the market. However, this ad was criticized by Mark Duffy, advertising copywriter at a major New Your City Firm, During an interview with FOXNews.com, this BK ad was the “worst” he had seen in his career. Mr. Duffy also called it “unappetizing”. Needless to say the slogan never fulfilled its purpose.

Works Cited

FOXNews (2009). Critics cringe at ad for Burger King’s lasts sandwich. Retrieved from
http://www.foxnews.com/story/0,2933,529576,00.html#ixzz1gGzZpk2N

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