Bumblebee Case Study

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Toy company, Hasbro files a lawsuit against DC Comics and Warner Brothers over “Bumblebee” trademark. These two big names in the superhero industry will face off in federal court over this. Neither of the two parties released a statement regarding this case, continue reading to find out more. One of the most famous sci-fi films of this generation is the Transformers franchise. The film’s centers on autobots who are basically vehicles that can transform themselves into robots to protect the world from dicepticons, their arch nemesis. For some people, bumblebee is just a large yellow no black insects with a particular buzz, but to these companies, it is definitely more than that. One of the most famous autobots is named Bumblebee, and that …show more content…

Before the world became fascinated over the Transformers film franchise, it was originally a line of toys from a Japanese toy company called Takara Tomy and the American toy company, Hasbro. Hasbro is not just your ordinary American toy company, it is in fact one of the largest toy companies not just in the United States, but to the entire world. They in fact acquired the trademarks over Parker Brothers, Milton Bradley, Kenner, and of course Bumblee and other Transformers action figures. They are also famous for one of the most popular board game, Monopoly, as well as Furby toys and G.I Joe action figures. This American toy company filed for trademark on the name “Bumblebee” from the Transformers franchise last July of 2015, and they were granted the rights on December of that same year. Come to think of it, when people hear the name Bumblebee, they would only think of two things: First is the insect itself, and second is the yellow Camaro autobot, Bumblebee from the Transformers film franchise. WHO ARE DC/WARNER …show more content…

for using the same name for their action figure/cartoon character. The toy company is now taking an action to be able to block the sales of the DC Super Hero Girls toy, Bumblebee. According to Hasbro, they began selling Bumblebee action figures and toys in 1983, even way before the film franchise were released. DC Comics and Warner Bros., on the other hand, announced that they will be releasing the DC Super Hero Girls action figures in April 2015, in partnership with Mattel, while the cartoon series will begin in October 2015. However, DC used the name first back in 1997, for the Teen

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