In 2015 the Milk Processor Education Program released their newest advertisement in Shape Magazine. The advertisement’s purpose is to encourage women to drink more of their low fat chocolate milk and develop a stronger body. They used the professional soccer player Kelley O’Hara as the face of the ad. The ad features the women’s national soccer player soaring through the air, showing off her lean, beautiful body. This advertisement captivates women through its powerful use of pathos and ethos but unsuccessfully falls short with the use of logos. The Milk Processor Education Program released this ad in 2015 to promote chocolate milk as a healthy drink that women should consume. It is funded by some of the nation’s most known milk …show more content…
The ad shows her flipping through the air, kicking a soccer ball upside down next to a bottle of chocolate milk. Not only is she a professional athlete but she is also in the best shape of her life. The ad uses her body and gives the impression to an audience that they can feel as strong and as confident as Kelley O’Hara after drinking low fat chocolate milk. Also, the ad was released just days after the Women’s National soccer team beat Japan in the World Cup Final in Vancouver, Canada, making Kelley O’Hara a world champion. Several soccer fans might know her and appeal to her in the ad since she was on television multiple times for the world cup. This was a good marketing technique by The Milk Processor Education Program because they knew Kelley O’Hara would be a fresh familiar face for their …show more content…
When looking at commercials and advertisements most consumers believe that if a product is backed up by science then it is worthy of being true. Even though the statement, “Nutrients to refuel protein to rebuild backed by science” could be true, there is no evidence to support it. For instance, this ad does not even present itself with statistics or sources where the information could be true. It states that whatever the ad is saying is “backed by science”, but how can the audience trust these
1. This advertisement features Taylor Swift, which is a celebrity spokesperson; she is supporting the company, “Diet Coke”. People that enjoy listening to Taylor Swift’s music will most likely buy this product, because they think that buying this product, diet coke will make them closer, and more like their favorite pop star Taylor Swift. This advertisement also features Pathos, an appeal to emotions, because Taylor Swift may be someone’s favourite musician or person in general. It also features ethos, an appeal to credibility, or character, because Taylor Swift is famous for her music, therefore she is well recognized throughout our society, and the music industry.
Like many mothers all over the world, the moms in this commercial are shown encouraging and supporting their children not only with their actions, but through the use of their words. For instance, when the mother and little girl are shown in a car accident together, the mother looks at her daughter and says, “You’re okay. You’re oka..” In another clip, when a mother and her son are on a rough, stormy plane ride, the mother says to her son, “Everything is alright”. Through logos, the audience is convinced that you can always count on moms for mental reassurance that no matter the outcome, everything will be okay. As the children in the commercial grow up to be extraordinary athletes, the mothers are still there for their children, regardless of their age. This is proven when a young adult athlete cries on the phone to his mother before he competes in the Olympic Games, proclaiming, “I can’t do this anymore”. Very lovingly, his mom responded to him, “Son, I know in my heart you can”. It is words like these that truly capture the audience seeing that most people have heard motivational phrases like these from their own mothers. Seconds before the commercial has finished playing, the note, “It takes someone strong to make someone strong. Thank you, Mom” is displayed. This is P&G’s final attempt at proving to the audience what their purpose for creating this commercial is. The logos shown throughout this commercial delivers detail and a sense of perception to the
The logos is the evidence. An advertisement using logos will give you the evidence and statistics you need to fully understand what the product does. At the bottom of the ad it says “three championships”, “one mvp award”, and “1845 bottles of vitamin water”. It also says “try it…it works for Kobe”. The advertisement is saying that Vitaminwater will work for anyone. They are saying if you want to be a champion one will become one by drinking
“Is it in you?”, “Get out what you put in”, “Win from within”. These are just a few sayings that the founders of Gatorade use to help persuade readers into thinking, “In order to be successful I need Gatorade”. This drink is a very popular performance enhancing sports beverage that athletes from all over depend on. Using the top athletes known to man in their advertisements they remain successful in fueling athletes across the globe. I have chosen two ads from Gatorade. I read them, examined them, and had a full analysis on the ads and their purposes. The two images I have analyzed are Gatorade advertisements from to different sports magazines. These two images both have a relation to a sport, and have a well-known athletes in each of these images they are displaying. But, do these advertisements have similar meanings? , what makes them different? , and what exactly is Gatorade trying to convince viewers to believe?
There are several aspects to the layout of this advertisement. Women, regardless of age, tend to be drawn to the use of beautiful, younger women in an arrangement, which makes this design effective. Firstly, Taylor Swift (the young woman in the picture) has been properly dressed so that the lip-gloss she is using matc...
The ad starts out with a screen in half with the left side a old vintage film, and the right with a new modern film. There is music playing is time after time that add to the different in time. A boy comes into view in the left screen with cloths that matches the eighties and a basketball he throws the ball to the girl in the modern film and modern cloths. It goes to a scene where the boy is playing a old video game he then looks at the girl who looks sad and gives her the controls that changes to a modern controller. It follows this sequins as the boy gives the girl his bicycle but when the boy gives the girl his stuffed dog the fake dog changes to a real puppy instead. The boy is at Mcdonalds and gives the girl his chicken nugget and moves to her side as a adult and her father. In the end it says “we all want what 's best for are kids,” and talks about McDonald 's new chicken nuggets with the writing saying “The simpler the better.”
“For teaching us that falling only makes us stronger”, as the Procter & Gamble’s commercial stats, moms are our irreplaceable superhorses who get us where we are today. This heartwarming commercial, created for the 2014 Sochi Winter Olympic Games, has a significant emotional appeal to all the mothers, athletes, and anyone who has a family. It focused on emotional investment, self-reflection, and the bonding between customer values and its brands instead of just the representation and functional performance of the products. Throughout the story, the advertisement shows the baby Olympians are all start with falling down like all of us. Their mothers pick their children up when they
Gatorade has been a very successful company over the past few decades. Their success has resulted in endorsements of major athletes. With endorsements of such renowned athletes, Gatorade creates trust and credibility with their viewers through example of famous athletes who have had prolific careers. Gatorade has also appealed to their viewers at an emotion level, through issues women and people of different race face. Athletes endorsed in this commercial also have the implication of linking words with pictures by comparing the innovative product and the changes in the way society has begun to accept all human beings as equals.
The advertisements both contain the symbolism of the milk squirted in the face, but it is used as a sexual (and pornographic) innuendo and has connotations to semen being ejaculated into a woman’s face.i
In the ad you are capable of seeing “#open happiness” in the top left corner of the screen. If viewers were to get on a social media platform such as Twitter and type in “#openhappines.” they would be directed to regular people drinking their soda products. This probably has to be by far the most vital part of Coca-Cola’s entire marketing campaign. Now ask yourself, why is this hashtag so crucial to selling their product? By doing this Coca-Cola is now removing the idea that might have emerged in your head what if the couple is acting happy. With this hashtag you can see firsthand the genuine reactions of happiness from consumers using their product. Without a doubt viewers no longer see the advertisement as fake or phony. They can now conduct research for themselves going through the hashtag verifying if the product actually lives up to what it’s claiming.
Snickers has created an advertisement which appeals to the readers of Entertainment Weekly through a series of illustrations and texts. The illustrations aid in convincing the reader that a Snickers candy bar will make them happy. Next, the text works to confirm within the reader that he or she needs to eat a Snickers. Snickers’ advertisement for the Snickers candy bar is effective because the illustration appeals to the emotions and cravings of the reader, the text is precisely placed to capture the reader’s attention, and the readers of Entertainment Weekly are an appropriate audience.
Today marketing had been very competitive and creative in the industrial market of advertisements. Advertising has grown in recent times to be an industry in itself no business can ignore its potential. Advertising is one of the fastest growing industries in today’s world. It is hit at an exponential rate and it is nearly impossible for any business to survive in today’s competitive market without exploiting the market. Informative and persuasive advertisements often influence the buying decision of customers; as an example in this Ads, “The new skinny can” from Pepsi, used a good example of visual marketing at coming out with the idea of skinner containers (the can) for a diet drink, which it’s been very controversial to the consumer, because it senses to the consumer that they will become better and thin if they drink this new skinny can; giving it the feel that this ads its more attractive to women than man; featuring a famous model to represent a beautiful person and confident women who drinks the new skinny can;` and last to stand out the used of colors, and texture to make a point and to make it to look very powerful advertisement.
To begin with, a metaphor was used to compare the product to a “better” dream world. At the bottom of the advertisement, a small printed text, in comparison to the message on the model’s skirt, implies the world that the advertisement creates. The world, in which an attractive young woman who is available to anyone who is interested in calling her, is a fantasy, or the girl in the picture wants to say: “get in my world.” The advertisement has a playful tone, suggesting that the “better world” to which it alludes would be a fun place to be, and the fun would be of a physically intimate variety. Following this track is the logo that identifies the product that the advertisement is selling, Ché, a “men’s magazine.” The model se...
Poison or as some would call it “milk” is frequently found at the top of many household grocery lists. It is our morning meal. It is what is given to our children. Yet how much is really known about milk. Milk can be produced from many species but cow, sheep and goat milk are most popularly consumed.
“Things go better with Coke, whether this description is accurate or not, it is clear that media text may be regarded as representations of reality” [3]. Without consciously noticing, we are constantly bombarded with various media artifacts aiming to promote a particular product, behavior, or service on a daily basis. A campaign promoting Diet Coke carrying the theme “you’re on” featuring Taylor Swift was released in 2014 by the Coca-Cola company. The ad, which was made accessible throughout social media websites (e.g. YouTube and Facebook), presented Diet Coke as a mean of building courage for young strivers in particular, akin to an energy drink [4]. In a similar manner, Pepsi unleashed a 60-second video commercial featuring Beyoncé dancing