Budweiser Rhetorical Analysis Essay

691 Words2 Pages

Advertisements are a way to get people to see their product or hear what they have to say about it or just what they have to say in general. This commercial was made by Budweiser. Budweiser is a company that makes and sells beer to adults. Their commercial shows that just because they sell alcohol does not mean they are okay with drunk driving. The commercial uses both pathos and ethos to show us what they want us to take away from it. They use this commercial that plays with our emotions to show us a piece of how we would feel if we lost someone, and its goal is to make us want to make sure no one that cares for us will ever feel that way. It was shown at a time that makes it most effective, during the super bowl while people are drinking …show more content…

It shows his connection with his owner. One day the owner left to go to his friends house and left the dog home alone. It showed the dog moving around and waiting for his owner to come home. It shows the dog looking up to see a light from a car in hopes that it is his owner, the audience also hear the dog whimper at one point because he is lonely and wants to be with his owner. There is then slides that the audience have to read saying that someone is waiting for whoever is watching to come home. At the end, the next morning, the owner finally comes home and explains himself to the very happy …show more content…

It makes the audience feel like they are going through the same thing. They do this by showing the audience the dog’s entire life and the audience build a connection with him. The audience feels bad for the dog and wish that they could make the ending change by making his owner come home safe and that the dog and the man will live long and happy lives together. Building a relationship with an animal is much easier than building a relationship with a person. Budweiser knew this was true so they used our weakness and pulled on it until they knew that we could handle the “happily ever

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