Bud Light Campaign Analysis

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Bud Light, a beer brewed under the Budweiser brand, has been an iconic drink to America since it was first introduced in 1982. Having been a staple beer for 35 years, it is no surprise that there have been a few slip ups in the public relations department when it comes to marketing their product. One example of a PR disaster happened during a campaign for the 2014 Super Bowl. Bud Light introduced a new label for their beer with the slogan “Up for whatever” printed across the bottles. There were several successful ads in the beginning of the “Up for whatever” campaign. Disaster struck when the tagline underneath the slogan was introduced reading, “The perfect beer for removing the word ‘No’ from your vocabulary for the night.” The campaign

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