Broglie Interview Paper

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The interview was conducted with Edouard de Broglie, the CEO of Ethik Investment Group that operates a chain of Dans le Noir restaurants all over the world. The first restaurant was established in Paris in the year 2004. The main concept of the restaurant is eating in pitch darkness, and thus, giving the society an opportunity to have a unique social, human, and sensory experience. The company operates restaurants in Paris, London, Barcelona, a franchise in Saint Petersburg, and had also established temporary restaurants in Bangkok and Warsaw. The idea of this project also includes employing disabled people, mainly blind people and people who are visually impaired. Dans le Noir was established and financed by Edouard de Broglie with the help of Paul Guinot …show more content…

Dinner in pitch darkness? Is it safe? It sounds very challenging for me, how can you manage in the restaurant to offer such an opportunity?
First of all, we have a professional team, which is the key element for a successful business and for the customers’ satisfaction. Our restaurant venues are equipped with everything that is needed, like the security systems, lockers, and etc. Our blind guides / servers become your eyes and your shoulders for the time of the experience, and this is the main idea of our concept: the exchange of social roles. You should not be scared: even though first minutes you might feel uncomfortable, you will adapt and would enjoy the beauty, deepness, uniqueness, and openness of this experience.
3. Entering the hospitality industry is a very costly movement. How did you manage to finance all of the activities related with the restaurant opening, if not a secret?
The whole project was financed by my own savings and in cooperation with Paul Guinot Foundation for visually impaired and blind people. The first restaurant was opened in Paris in the year 2004, and was followed by opening of the restaurant in London in 2006. Dans le Noir became the first privately owned “in the dark”

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