Boost Juice Essay

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Boost Juice is a fresh fruit and smoothie bar that was founded by Janine Allis in 2000, Janine was on a trip to the US in 1999 when she noticed that the fruit and smoothie category was on the rise and that there was nothing like this in Australia yet. Janine took advantage of this idea and decided to create her own Juice Bar in Australia. Janine opened the first Boost Juice in Adelaide where she ran the business herself, from taking orders to making the drinks. Boost Juice became very popular and is now a nation wide brand and has also expanded to other countries also making this company operating the most juice bars in the world. Boost Juice had made over two billion dollars in global sales delivering fresh juice and smoothies in 17 countries. …show more content…

When she had the opportunity to run a Juice Bar company, she took it as she was passionate about healthy eating and this was promoting that. She wanted to create a unique customer service based on her “love life” philosophy, she wanted everyone to leave Boost Juice feeling “just that little bit better”. Janine studied her local retail department and noticed that there were barely any heathy fast food juices in the Australian market. When Janine learnt this, she realised this is what sets her apart from many other franchises, its healthy and quick. Janine marketed her business by making Boost Juice have a feel good vibe and ensured that everyone was aware that it is a healthy choice they are making by choosing Boost

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