Boost Juice Executive Summary This report is a business investigation on the Boost Juice business. This report is going to describe the Boost Juice business and its global expansion. It is also going to describe the roles of the business and the ways boost can be classified. The report is also going to explain the internal and external influences that have affected the business. Description of Business Boost was founded by Janine Allis, in 2000. She is a mother of four and with a hectic urban lifestyle, was an advocate for healthy eating. Janine and her husband Jeff own the food franchise business Retail Zoo, which owns Boost Juice Bars, Salsas Fresh Mex and Cibo Espresso. Boost is in the food and beverage industry and is a franchise. The legal structure for boost is a …show more content…
It has stores all over the world and is the largest smoothie chain in the southern hemisphere. It has over 350 stores internationally and is located on 5 continents - South America, Asia, Europe, Africa and Australia. Industry Boost is in the Quinary industry. A quinary industry includes all services that have traditionally been performed in the home. Smoothies were usually made in the home before smoothie bas were created, now consumers buy this product instead of doing it themselves. Legal Structure Boost Juice is a franchise business. A franchise is buying rights from another business to distribute its products under its name. The boost franchisor is a private company, having about 4 shareholders. The franchisee companies are usually a sole traders or partnerships as the stores are small. They are usually entrepreneurs who decide to buy rights to a business. Internal Influences Some internal influences that have affected Boost Juice are product and business culture. Product The type of products produced will affect the internal structures and operations within the
Very few fast food chains have the distinct choice of selling something with a health promotion while on the other hand, being visited by countless thousands of people is a clear sign that society has become more conscious about their health and well-being. Smoothie King promotes in making living a healthier more active lifestyle, delicious and nutritious. Whether trying to lose a few pounds, have energy at the end of the day or simply feel better about your diet, each and every smoothie made is blended for a specific purpose. Tropical Smoothie Cafe’s menu boasts bold, flavorful food and smoothies with a healthy appeal, all made to order from the freshest ingredients. Smoothie King and Tropical Smoothie cater to heathy lifestyles and eating better; however, both have various views based on franchise image, the menu, and customer appeal. I happen to love fresh smoothies and I have become very familiar with the “giants” in the smoothie industry, Smoothie King and Tropical Smoothie.
Today they serve over seventy-five million people an year and they have stores across America and Canada. Each of their stores is deeply customized to reflect the region it’s in and many of its locations having restaurants and ocean-themed bowling
If you bought a smoothie recently you may have been shocked at the price. Jamba Juice is a well-known smoothie chain, and it strives in promoting a healthy living style. When you bought this smoothie you maybe thought you were paying for the health benefits or quality. But that isn’t true, you were paying for the product and materials that went into serving that smoothie. Jamba Juice was simple back in 2008, only serving smoothies, but began a strategic move to transform. Consumers wanted more than something they can drink, they wanted food too. Jamba’s mission to transform began and the prices changed with it. By 2014, Jamba Juice began serving fresh juices, whole food smoothies, nutritional smoothies and food items (“Jamba Juice,” n.d.). But why did smoothie prices have to change? Well, many factors contribute to the cause.
As stated in the case, “the market for energy drinks was growing; between 2010 and 2012, the market for energy drinks had grown by 40%. It was estimated to be $8.5 billion in the United States in 2013 [and] forecasts projected that figure to reach $13.5 billion by 2018” (pg 5). However, much of this market’s revenue -- 85% in fact -- is dominated by five major brands, while the remaining 15% is split between approximately 30 regional and national companies. (pg. 5). With this saturated market, it might not be best for Crescent Pure to enter as a completely new product to the industry, as there is the possibility that it will be squeezed out of the profit shares by more established brands -- especially if it is not properly secure in its identity. In addition, while the market for energy drinks appeared to be growing at an exponential rate compared to the market for sports drinks -- which increased only 9% in five years and would be at approximately 60% of the rate for energy drinks in 2017 (pg 6) -- the consumers appeared to be wary of partaking in the market for several reasons, which would potentially harm the reach of Crescent Pure. These concerns included rising news reports discussing the safety of energy drinks (pg. 5). Taking into consideration the data provided in the case that concerns reasonings of why consumers choose specific drinks over others, there
Monster Beverage Corp. shows that they understand their customers’ needs. They are a successful business with higher growing revenue every year. Their revenues did decrease during the economy’s recent recession (2008...
The energy bar market grew from a grass roots effort focused on the consumer base of performance athletes. These athletes usually obtained products at competitive events that were geared towards the everyday consumer. The build up of this market is attributed to PowerBar, but there was significant contribution from others.
Innocent is a well-established smoothie and health food company in its home market of the UK and has had success in moving into various markets in the European Union. With the added partnership with global brand Coca-Cola, it could be said that Innocent is in prime position to begin its expansion into new markets globally. This report will note the benefits and potential risks of entering the chosen market of Japan based on research and theoretical analysis.
The term ‘product’ includes goods, services or ideas. Monster Energy drink is a tangible product (good) that is produced and marketed in such a way that helps to motivate consumer purchase. Attributes include product design, features, colour, packaging, warranty and service levels.
Benetton is clothing company founded in 1965. In the space of 50 years they grown to be a global brand with 10,000 employees working in 120 countries through 6,000 stores.
Big global companies such as Coca Cola and Pepsi have introduced their own energy drink versions to their product base. Mother (by Coca Cola), Amp (Pepsi), V, Battery, 180, RedEye and Bennu being just some in the ever-growing energy drink market.
The beverage industry is highly competitive and presents many alternative products to satisfy a need from within. The principal areas of competition are in pricing, packaging, product innovation, the development of new products and flavours as well as promotional and marketing strategies. Companies can be grouped into two categories: global operations such as PepsiCo, Coca-Cola Company, Monster Beverage Corp. and Red Bull and regional operations such as Ro...
1.Red Bull differentiates itself in not only the soft drink industry by focusing on energy drinks solely, but also in the business industry, seeing how their strengths, weaknesses, opportunities for improvement, and threats all seem to blur together . The fact that Red Bull is seen as a luxury and sports drink is a strength, weakness, opportunity, and threat within itself (Kansara, 2); being labeled as such sets Red Bull apart from their competitors, pushing them into one field and industry to prosper in and be associated with, leaving them opportunity to determine the way that industry will grow as they are the pioneers but also threatening their hopes for expansion. In a nutshell, in order for Red Bull to truly work towards their mission
All the fruits and vegetables are handpicked from farms across the country, and will be delivered to the production line after undergoing through relevant laboratory test and approvals by the research and development department of the company. Dominant production line of the organization will consists of wholly crushed fruits and vegetable extracts with no added artificial flavors that will also be full of nutrients for health benefits. Furthermore, the company would sell fruit smoothies and vegetable smoothies for consumer preferences. All juices and smoothies packages are designed to be recyclable cartons as our main concern is on developing environmental friendly practices. Size choices for the product will be available in three different capacities which are 1L carton,500ML carton and 250ML carton all designed in very unique way where the out core of the package describe the flavor included in. target market for this commodity will be mostly teenagers when demographic segmentation was taken in to account. In addition to this company is also focusing on developing a newly product range specially designed for kids where they have an opportunity to create smoothies by themselves and to have their own fun size
Companies utilize different marketing strategies to appeal to their target audience. The methods they use to market their products usually reflects the target audience’s preferences or needs. Gatorade was invented at the University of Florida in 1965 by a team of researchers. They discovered nutrients were not being replenished when the school’s football team competed and formulated a solution to the problem. Today Gatorade primarily targets athletic or physically active individuals, especially professional athletes. Over time, Gatorade has become one of the most popular and leading sports drink companies in the world. Many people recognize what Gatorade is and what they do to help individuals who need the extra replenishment so they can continue
McDonald’s McCafe, offers new products to the traditional menu of McDonalds. McCafe specializes in a variety of different types of coffee as well as smoothies, which attracts new customers that might not otherwise come to McDonalds for its burgers and fries, and gives McDonalds an edge over the competition by offering products that are different than the competition. McCafe is its own entity as well as it holds its own specific area in most McDonalds restaurants.