Book Review Of Entrepedia

ENTREPEDIA—BOOK REVIEW

There are not many books on becoming an entrepreneur in India. Nandini Vaidyanathan's Entrepedia tries to bridge the gap. This book provides the requisite motivation to establish a new business or develop existing business, especially in India. There are no hardcore rules stated but was evidently shown through extensive case-let analysis on what to do or what not to.

Author also talks about her own institution where budding entrepreneurs or traditional business owners are guided and coached on how to sustain and develop the business.

It’s an inspiring and motivating book for budding entrepreneurs. Entrepedia is an immensely useful read for someone absolutely new to entrepreneurship – fresh-faced students or someone from a very unexposed background. It highlights the key areas an entrepreneur must hit upon, and is a starting point for more detailed research and learning.

This book is intended as reference book for courses in Entrepreneurship. There are not many books on becoming an entrepreneur in India & this book certainly tries to fill that vacuum. The book guides how to be your own boss. The book is structured along 20 key questions that an entrepreneur is supposed to encounter. In 20 simple and easy steps, the author tells us all that we need to know before starting a business. The book answers all possible questions in these 20 steps.—Why do you want to become an entrepreneur?, Where do you get your ideas from?, How to raise money? How to make your business plan? How to choose your co-founders? How to use the social media for your benefit? What is the need for a mentor, and where to find one? How to hire a good team? The bo...

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... in your thinking!”

• “Don’t be apologetic that you are a start-up and never use that as an excuse for your shabbiness”.

• “Choose the one that suits you best”

• “You need a value differentiator, whether you are the prime mover in the market or one of the many players”.

• “Customer discovery is not a lottery. It is a scientific process”.

• “Innovation is the only constant in today’s volatile ever-changing market”.

• “Personal grooming is as important, if not more important. Remember, you are your brand’s biggest asset and ambassador.”

• “Remember, inclusive growth is the only way forward.”

The book is beautifully-laid out and uses simple English to make its point. It is an ambitious effort and undoubtedly a priceless tool for a first-time entrepreneur.