Bobo Rhetorical Analysis

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The Rhetorical Analysis of Bobo PetSmart, Inc. is one the largest pet retailer in the country, and according to their webpage , “PetSmart loves pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they can live more fulfilled lives” (PetSmart). PetSmart knows their pet loving consumer and builds emotional appeals into their advertising to connect their toy products to the audience needs. One of the first things the advertisements try to do is to gain an emotional tie to the audience because the marketing and creative team want to create emotional ties to help them convince their audience that their product is the best product. The television ‘Bobo’ commercial (PetSmart 2007) built strong emotional ties with the audience, and it is a strong use of rhetoric in television. In this commercial PetSmart built emotional ties with their consumers by showing a happy pet owner and their dog through their skilled use of photography, engaging music, and humor. …show more content…

The ‘Bobo’ commercial begins with a cute dog interacting with their favorite toy, Bobo. Bobo is a plush, squeaking, chew toy, and the commercial provides a snapshot of the dog bringing the toy everywhere. Bobo is a loved and cherished toy as much a the dog is a cherished member of the family. When the toy becomes worn from too much love, the owner then takes the dog to PetSmart to buy a new toy, a store that welcomes pets and their owners. It is there they encounter a friendly PetSmart employee who is portrayed as someone who takes an interest in the customer and their dog, as they seem to know the dog has a toy called Bobo. The clerk also refers to the dog as “buddy”, which helps strengthens the owner-dog-store

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