Cathy Siskind-Kelly and Rob Kelly founded Black Fly Beverage Co. to meet the growing demand for premium coolers in the Ontario market. They wanted to differentiate their product from other spirit coolers by using natural ingredients and chemical free sweeteners, economically friendly packaging, and a brand name that represented northern Canadians. Furthermore, the final product would be less saccharine than competitors. Black Fly established a micro-distillery in the heart of downtown London, Ontario for maximum exposure and promotional opportunities, unlike many competing manufacturers due to the higher cost of real estate. To further capitalize on this competitive advantage, Black Fly partnered with a nearby sporting and special events arena to open a lounge in their facility that would market Black Fly products. The main production facility could produce 12,000 bottles of the cranberry-blueberry coolers in a process that around 26 hours. Black Fly struck a deal with the Liquor Control Board of Ontario (LCBO), a government corporation known for their distributing and marketing position, to carry their product on a trial basis dictated by strict benchmarks. The brand’s flagship flavor was a hit, and received “general listing status” albeit they continued to meet standards. Black Fly continued to show strong results with a rise in sales, while also receiving positive feedback from the media and LCBO, but were still only selling with limited availability throughout approximately one-third of LCBO’s stores. The Kellys contemplated taking advantage for the strong demand of their product, and came up with two alternatives for further expansion to increase market share. The first would be to create a new flavor of their vodka spirit c...
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...ed Ice would require some equipment, materials, and processes specific to the product, not allowing them to benefit fully from their economies of scale as some equipment would be needed for both product lines. Furthermore, the outstanding debt that they have in the form of a second mortgage ($300,000), and an obligation to pay back family and friends ($200,000), makes choosing too risky of an option illogical. Once the company has better established sales and reduced debt, they should consider producing the Spiked Ice product line. Furthermore, the seasonality aspect of selling a frozen beverage would further the volatility of Black Fly’s already sporadic sales. Due to these facts, the alternative of creating a new flavor seems to be the most reasonable move for Black Fly to take advantage of the large growth they are experiencing and further increase market share.
Variation in selection pressures on the goldenrod gall fly and the competitive interactions of its natural enemies
The Black Death: Natural and Human Disaster in Medieval Europe written by Robert Steven Gottfried is a narrative style book that goes over the environmental and human effects the Black Death had in 12th Century Europe. Gottfried’s thesis is that the Black Death is the greatest biological and environmental event in European history. When the Black Death came to pass, the amount of mortality surrounding the European people pushed them to think harder, and to think deeper about the sanctity of life, and that new mindset triggered some of the major changes in Europe that followed after that, which would eventually lead Europe out of the Medieval Age. Gottfried successfully conveys the historical significance of the Black Death the way he uses the
nception and History: 1905: Mr. Claude Hatcher, Father, Reliable the “Union Bottling Works” in Columbus, Georgia in the basement of the wholesale grocery affair of his family. 1910: The roguish body of harvest flavored beverages was named Refined Crown and the sly Fizzy Hard liquor spirits was called Chero-Go off visit. 1912: Something aura a collapse to congregate a bunch of syrups and flavor concentrates and predestined a franchised system by licensing sales territories to its bottlers under trademarks of the Be suitable Chero-Stick out Co. 1925: Unrestraint 300 bottlers were fidelity of the bottling network producing Chero-Bulge. 263 of these bottlers to boot produced the Yield flavored Market under the advanced discredit name Nehi. 1928: The Hordevacillate its name to The Nehi Issue. 1933: Mr. Claud Hatcher died on December 31st. 1934: Chero-Soda pop is reformulated and the new Prudence is named Royal Crown Call. 1940: The Nehi Corporation is listed on the New York accumulate Exchange. 1940: The Making principal uses results of blind taste tests in the Brochure campaign “take it ...
The effects of the Black Death on Medieval Europe were that the economy fell, faith in religion decreased, and the demand for labor was high. The Black Death was a deadly disease that devastated Medieval Europe. This bubonic plague killed 1/3 of the European population, crippling the economy and faith in religion.
The anticipated research paper will be taking into consideration the perspectives of the individuals that lived and died as a result of the Black Death, specifically from the year 1348 CE – 1350 CE and in the better known parts of the world during that period, the reactions, preventative measure that were taken to combat the plague, the religious and governmental response. In the collection of primary sources amassed by John Aberth in The Black Death, 1348-1350: the great mortality of 1348-1350 ; a brief history with documents1 he very succinctly provides a condensed description of each document by giving a background of the author as well as the source of the primary source. Aberth manages to do this while remaining impartial, an admirable skill to have especially when it comes to examining primary sources, even in the limited way Aberth does. Aside from those brief narratives before each source, Aberth does not add any additional information or opinions. In his book From the brink of the apocalypse: confronting famine, war, plague, and death in the later middle ages2, he does go in depth regarding the reception to the Black Death. He does not immediately start with what occurred during the Black Death; he details the world before that seemingly apocalyptic event with an examination of the social structure that existed during the Middle Ages, such as the rise of chivalry and the revolutions in warfare and the Great Famine that immediately preceded the plague. In this way Aberth sets the reader up to gain a means of understanding the resulting responses to the plague from the very different yet similar mindset of a person of medieval times. For example, although Aberth considers the primary belief was that the plague was ca...
The narrative structure in Plague of Doves is complex to the same degree that it’s
The client needs a black dress for an upcoming Benefit event. In a previous meeting with the client, Mrs. Starnes requested to emphasize her legs and hide the stomach area while also keeping the garment at a low price. The group went to three different retailers to search for a black dress that complied with the client’s request for the upcoming Benefit. The group visited a department store, a specialty store, and a discount store, and was able to pull a dress from each store that adhered to the client’s guidelines.
The aim of this report is to examine Innocent Drinks position within the market and to see how their position of strength can be built upon, both in the current market and any potential new markets.
No other epidemic reaches the level of the Black Death which took place from 1348 to 1350. The epidemic, better regarded as a pandemic, shook Europe, Asia, and North Africa; therefore it deems as the one of the most devastating events in world history. In The Black Death: The Great Mortality of 1348-1350, John Aberth, compiles primary sources in order to examine the origins and outcomes of this deadly disease. The author, a history professor and associate academic dean at Vermont’s Castleton State College, specializes in medieval history and the Black Death. He wrote the book in order to provide multiple perspectives of the plague’s impact. Primarily, pathogens started the whole phenomenon; however, geological, economic, and social conditions
Ice cream in Russia is a very profitable business. Profit margins range between 15 and 20 %. This profit can be even greater when creating a premium product. Ice-Fili’s product value lies within raw material acquisition. Since the content of fat applied in the creation of ice cream is higher in Russian ice cream, the product is of better taste quality and unique flavor. With the Russian public placing more alarm on preservatives in edibles rather than fat content, this gives Ice-Fili an advantage over foreign competitors. In fact, Ice-Fili was the only ice cream producer awarded at the 2002 Moscow World Food exhibition for its brand Eralash. To market such prestige could help increase brand loyalty amongst customers. Ice-Fili also enjoys rather favorable brand recognition. The Lakomka brand is hailed as one of three most recognized ice cream brands in Russia....
As stated in the case, “the market for energy drinks was growing; between 2010 and 2012, the market for energy drinks had grown by 40%. It was estimated to be $8.5 billion in the United States in 2013 [and] forecasts projected that figure to reach $13.5 billion by 2018” (pg 5). However, much of this market’s revenue -- 85% in fact -- is dominated by five major brands, while the remaining 15% is split between approximately 30 regional and national companies. (pg. 5). With this saturated market, it might not be best for Crescent Pure to enter as a completely new product to the industry, as there is the possibility that it will be squeezed out of the profit shares by more established brands -- especially if it is not properly secure in its identity. In addition, while the market for energy drinks appeared to be growing at an exponential rate compared to the market for sports drinks -- which increased only 9% in five years and would be at approximately 60% of the rate for energy drinks in 2017 (pg 6) -- the consumers appeared to be wary of partaking in the market for several reasons, which would potentially harm the reach of Crescent Pure. These concerns included rising news reports discussing the safety of energy drinks (pg. 5). Taking into consideration the data provided in the case that concerns reasonings of why consumers choose specific drinks over others, there
The Black Plague, perhaps one of the worst epidemics in history, swept its evil across Europe in the middle of the 14th century, killing an estimated 20 million people. This major population shift, along with other disasters occurring at the time, such as famine and an already existing economic recession, plunged Europe into a dark period of complete turmoil. Anarchy, psychological breakdowns, and the dissipation of church power were some of the results. As time passed, however, society managed to find new ground and began its long path of recovery. The plague, as catastrophic as it was to medieval Europe, had just as many positive effects that came with this recovery as it did negative effects prior. An end to feudalism, increased wages and innovation, the idea of separation of church and state, and an attention to hygiene and medicine are only some of the positive things that came after the plague. It could also be argued that the plague had a significant impact on the start of the Renaissance.
The objective of this experiment is to determine what genes are responsible for the white-eye color in two strains of Drosophila melanogaster, known as the common fruit fly. Drosophila is used as the experimental organism for many reasons which include its small size, easy maintenance, short 10 day generation time, and a fully sequenced genome. The characteristics of the wild type, which is the most common phenotype found in nature, include brick red eyes, long wings, gray/tan body, and smooth bristles. Of course, there are mutations that occur that cause specific traits to deviate from the wild-type phenotype. These traits include wing length, bristle shape, body color, and eye color.
ice cream belonging to the premium category. Based on our analysis, we have identified two major
Marketing Strategies of an Ice Cream Firm Introduction As the Marketing Manager of this ice cream firm, CALMOR, I have. written this report detailing the marketing strategy for the launching. and selling of a new ice cream containing liqueur, as the ice cream liqueur should contain at least 6% alcohol, there are restrictions as. where it can be sold. With a budget of £5 million, I have also. detailed where this budget is to be allocated.