Although today there are many different and excepted representations of Black characters in media, “Black audiences contended that the portrayals were too surreal” (Banjo, 2008, p. 4). For example, The Cosby Show featured a successful Black family, which may stand true for some, but Blacks fear it implies the sense that they are equal to Whites, leading to Whites assuming there is no need for equal opportunity policies (Banjo, 2008, p. 4). On the other side, some Black entertainment portrays the community as poor or violent or criminally motivated, which is not true either.
Banjo explains “studies indicate that the greater the perceived social distance, the greater the third person perception,” (Banjo, 2008, p. 8) and one of the greatest social distances unfortunately is difference in race because each race inherently views other races as the out-group compared to themselves.
Banjo (2008) summarizes the following:
Given this supposition, African-Americans (in-group members) would be more likely to perceive that White Americans (out- group members) will be more affected by negative media misrepresentations of Black culture. Perhaps, it will cause White people to generalize their perceptions of Blacks (p. 8).
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9). Studies that prove this “have indicated that White Americans tend to show negative responses to welfare, crime and single motherhood, associating such descriptions with African-American culture” (Banjo, 2008, p. 9). It was reported that “Whites do not find Black gospel comedies or plays appealing” (Banjo, 2008, p. 9) and that “all aspects of White American culture are often the standard to which other social groups are compared” (Banjo, 2008, p. 9). These statistics justify TPE among Blacks about how Whites perceive their culture (Banjo, 2008, p.
Since its start, the television industry has been criticized for perpetuating myths and stereotypes about African-Americans through characterizations, story lines, and plots. The situation comedy has been the area that has seemed to draw the most criticism, analysis, and disapproval for stereotyping. From Sanford and Son and The Jefferson’s in the 1970s to The Cosby Show (1984) and The Fresh Prince of Bel-Air in the 1990s, sitcoms featuring black casts and characters have always been controversial. However, their significance upon our American culture cannot be disregarded. During the 1950s and 1960s, 97% of the families were Caucasian. In the first five years of the 1990s, nearly 14% of the television families were African-American (Bryant 2001). These statistics obviously show the substantial impact our American culture has had on African-American television families.
Most of these images are always negative; in fact, when most of us turn on the television to watch a sitcom, we will often see African- Americans acting as if they have little or no sense at all. Frequently African-Americans would be depicted as being extremely melodramatic in all that they say or do, and it tends to send the wrong message to people in the United States; as well as, people all across the world. For example, on the television sitcom ‘Good Times’ viewers observed a black family living in a Chicago housing project in poverty. Sitcoms of African Americans who did not live in poverty were uncommon until the 80’s. The Huxtables introduced me and everyone else to a new image of living as an African American. ‘‘The Cosby Show’’ enlightened me to a new sense of self-confidence and pride. Throughout its broadcasting years, the Huxtable family candidly crushed the stereotypical images of the African-American family. The show displayed the African-American family in a way that was never before seen or grasped by the American public. In fact, during that era most of the mass media programs depicted African-American television families as hard working lower class poor citizens, many of which constantly used slang or terrible grammar. Likewise, the broadcasting community endorsed the idea that African-American people were connected to
Marlon T. Riggs’ video, Color Adjustment, offers the viewer an exciting trip though the history of television, focusing on the representation, or lack thereof, of African-Americans. A perfectly chosen combination of television producers, actors, sociologists, and cultural critics join forces to offer insight and professional opinion about the status of African-Americans in television since the inception of television itself. As Color Adjustment traces the history of television shows from Amos n’ Andy and Julia to "ghetto sitcoms" and The Cosby Show, the cast of television professionals and cultural critics discuss the impacts those representations have on both the African-American community and our society as a whole. Color Adjustment continually asks the question: "Are these images positive?" This video raises the viewer’s awareness about issues of positive images for African-Americans on television.
Modern culture, especially that perpetuated on MTV, has given many suburban white kids the idea that they are oppressed by some business-like aristocracy. That may be true in a way, but in another, it is puzzling that the reaction has been for many middle-class Caucasian youth to adopt black culture as their own. And as far as media perception of black people, I really don't fit that mold. I am very in touch with my culture, heritage and race. And I take a great deal of pride in it. But because I don't fit the stereotype that even white kids are now trying to emulate, it sometimes puts me at odds with my own perception of my race.
During the semester, race is a big part of the lectures. In class, we talk about how race is distinguishing physical characteristics used to place people in different racial categories (Jensen). The biggest concern with race is racial inequality. Racial inequality is the inadequate or unfair treatment of minorities in areas like income, education, employment, health, the criminal justice system, and media. The article written by Rebecca Keegan from the Los Angeles Times newspaper discusses the inequality of race in media specifically movies. This article relates to the unfairness in films because minorities are poorly portrayed in the majority of films. More often than not, minorities are the “bad guys” in films. They are caught up in criminal activity and live in poorer neighborhoods than the majority. The article gives numerous statistics proving and exploiting that there is indeed racial inequality depicted in films. Also the Keegan touches on how minorities are underrepresented in films in the way that they usually do not have as many speaking lines compared to the white actor/actress.
Besides, in cultivation theory, George Gerbner proposes that heavy users of media treat the content of media as a primary source to perceive the world and assert what they see in media is very similar to the reality (Bryant, Thompson and Finklea, 2013), so there is a high possibility that audience will bring the perception of stereotyped portrayals of African-American from media into the real world. Based on the above unhealthy situations, this paper is going to illustrate how the racial stereotypes in media negatively affect people’s perception, attitude and behavior toward African American in the reality....
Woll, Allen L and Randall M Miller. Ethnic and Racial Images in American Film and Television: Historical Essays and Bibliography. n.d. Print.
... model for how the entertainment and media industries depict black people must change. Despite the progress that blacks have worked toward since the days of slavery, society continues to give in to the monetary benefits of producing self-disparaging entertainment and media. It is not only up to the directors, editors, producers and writers to establish this change, but it should also be the demand of the people, or the consumer. If the images of black people in the media are improved the outlook within the community will improve as well. Not only will positive goals and achievements become more realistic for black people if the media outlets discontinue their practice of equating blacks with aggression, lawlessness and violence, but a greater good will also result for whites, which would be represented by a true autonomy and equality in American society.
There is a lot of misrepresentation of the black society as a whole in the media. The reason that this is true is because the mostly white society accepts this and prolongs s this misrepresentation in the media. Toni Morrison and bell hooks share some of the same ideas on sexism, racism and conformity. This American society is made up of mostly whites. The whites have an extreme effect on how the stereotypes of today relate with media.
Although we have taken monumental strides in the past fifty years towards racial equality and diversity, it is still commonly argued that popular culture lacks some sort of racial representation. In the United States, the people who live here are vastly diverse when it comes to race and culture, yet in the media people of color get marginalized and stereotyped everyday in film, music, and etc.
notice people of different backgrounds. The part that is most surprising is the statement about people of unlike races are becoming clearly defined as being lesser than. Although some white people are stereotyped, most people view whites as being greater for no clear reason. First, we can see the cruel cycle of how American culture reveals ethnic stereotypes, and how society has such negative thoughts about minorities because of the way other races are described on television, movies, music, sports, books, magazines, media, etc. Omi continues to disapprove on popular culture and explain how
Negative things are said about African Americans on a daily basis. From the beginning we have had stereotypes built up against us tearing down our image in society. Over the years it would seem that African Americans would want to fix this image of them but instead they have continued to build to this negativity. One of the main reasons why this image is present until this day is reality television. Although it may not be real, portraying these images on television gives both sexes of the African American race a bad name. Even though some of these shows are funny what needs to be realized is that the people watching these shows are not laughing with African Americans, but instead at them.
There have been many twists and turns in the ways in which the black experience was represented in mainstream America cinema. But the repetition of stereotypical figures, drawn from ‘slavery days’ has never entirely disappeared (Hall, 1997). A Stereotype can be described as a widely held but fixed and oversimplified image or idea of a particular type of person or thing (Oxford University Press, 2014) and can affect the target by getting hold of a few simple, vivid, memorable, easily grouped and widely recognised characteristic, about a person and reduce everything to the specific traits and exaggerate them (Hall, 1997). One of the most well-known stereotype has to be the ‘Black-stereotype’ which can be seen in all media productions ranging from news, film, music videos, reality television and other programming and forms of entertainment. Beginning around 1830, the history of African-Americans is a centuries old struggle against oppression and discrimination and because of these major issues, popular representations of racial ‘difference’ during slavery, has caused two main themes that are seen as blackface stereotypes today.
...ground or where they are located in the world, it is ignorant to put these differences up as a way to distinguish one people from another, or to say that one race has greater hierarchal significance than another. These constructions provide insight into how people have come to see one another and can also help to see ways through which avoiding racism in modern society may one day be possible.
There are many racial stereotypes that many people are familiar with but would see it as inappropriate to address due to racial stereotypes being a controversial issue. As mentioned in the movie, Bamboozled, Dunwitty also known as the Vice President of the CNS, a large television network, states “… I want you to create something that people want to see…You know and I know "niggers" set the trend, set the styles. This is a golden opportunity now. These idiots have to be led to the water.” Which expresses how much the media cares more about the people viewing their shows instead of what the show is really about. Since many media outlets care more about receiving views from their audiences they usually don’t think about what kind of shows they are projecting to the public as long as they are getting views.