Bitter Fruit Chapter Summary

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In Stephen Schlesinger's book Bitter Fruit, the 1954 coup in Guatemala is discussed, with a particular focus on the U.S actants involved, the larger hemispheric implications of the coup, and the use of foreign policy and propaganda to circumvent Latin American nationalism in favor of American corporatism. I argue that The United States fear of communism, conflation of nationalism with communism, and loss of economic supremacy in the Western Hemisphere were the impetus to invade Guatemala under false pretenses. Through the use of propaganda, masterful (and unethical) political manuevering, economic pressure, foreign dictators, and indirect (sometimes more direct) CIA intervention, the U.S was able to oust a democratically elected leader. I, …show more content…

What was an expressely Guatemalan show of nationalism, the United States twisted into tacit approval of communism, with politicians as high up as President Eisenhower himself referring to the country as a "Soviet beachhead", despite Arbenz and his government's complete lack of contact with the Soviet Union. During the dictatorial reign of Guatemala's Jorge Ubico, a bond was forged. In 1936, a 99 year agreement was signed by Ubico and United Fruit, permitting a new plantation and furthering the influence of an organization that for all intents and purposes controlled an overwhelming amount of the developing country's economy. Ubico's favorable tax exemptions led the company to flourish as it took over all of Guatemala's railroad, and just as important, the key port city of Puerto Barrios. The company's intimate relationship with Ubico's government afforded them special treatment which contributed to their omnipresence in the region. Following the 1944 Guatemalan Revolution and subsequent ousting of Ubico, Juan Jose Arevalo rose to power. "With its outspoken support for the peasantry and its determination to free Guatemala from the domination of foreign interests, United Fruit was a most obvious target." (72) …show more content…

They began currying favor on the left via Edward Bernays, a well-known liberal and public relations expert. At Bernays' urging, various journalists were sent over, often on UFCO payroll, to cover the "company's troubles in Guatemala." More often than not, these journalists were given highly doctored and orchestrated accounts of what was happening directly from UFCO themselves. One such example found Bernays in the office of New York Times publisher Arthur Sulzberger. "Bernays talked in detail about the growing dangers of communism in the Guatemalan government and urged the NYT to report on the situation as soon as possible. The following month, Sulzberger wrote Bernays that he was sending another journalist . . . to cover the fruit company's troubles in Guatemala." (86) As word spread among American media of a possible communist uprising in the Central American nation, more and more news outlets paid attention, from Time and Newsweek to the Christian Science Monitor and Miami Herald. Planting these seeds of doubt and misinformation ultimately proved crucial in their (second) coup attempt being a success. After winning over the left-wing, UFCO worked on the right. Then head of the company Sam Zemurray called upon noted conservative P.R firm John Clements

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